Brand Marketing – Page 2

Half of 2024 CTV impressions lack full app transparency, blinding marketers: Report

68% of marketers say they must have transparency to justify the high cost of CTV advertising, signaling a clear demand for better visibility into where ads are running

72% of marketers say ads placed in CTV environments outperform their campaign baselines, underscoring the channel’s strong perceived ROI. as per the report.

Employee backlash intensifies as Uber tightens office rules

At Uber, employees have challenged both the policy and the company’s readiness to implement it. Concerns about inadequate office infrastructure were repeatedly raised, with one employee noting how difficult it is to find seating even on designated anchor days.

CEO Dara Khosrowshahi told employees at an all-hands meeting last week that the company would require them to come into the office three days a week starting June, up from the previous two-day mandate.

Google lays off about 200 staff in global business unit

Just last month, Google let go of hundreds of employees in its platforms and devices division, which oversees key products such as Android, Pixel smartphones, and the Chrome browser. (Image credits: Unsplash)

As Big Tech doubles down on AI and infrastructure, Google trims its global business unit workforce in the latest wave of job cuts across the industry.

Dabur streamlines portfolio, exits tea, diapers to boost premium hair care, beverages

Dabur posted a consolidated profit of Rs 312.73 crore in Q4 FY25

CEO Mohit Malhotra said that Dabur will be exiting from non-performing categories, that is, segments which contributed one percent to the firm’s revenue

‘India is rapidly becoming a creator nation’: YouTube CEO Neal Mohan

The keynote, delivered against the backdrop of YouTube's 20th anniversary, traced the platform's evolution from "grainy, unscripted videos" to becoming a global engine of culture, commerce, and connection.

At the World Audio Visual & Entertainment Summit 2025 in Mumbai, Neal Mohan highlights YouTube’s powerful role in India’s digital and creative revolution, pledging over ₹850 crore to fuel the next phase of creator-led growth.

Global Ads Spotlight: ‘We are Ayenda’ and an inspiring journey of escape from oppression

The film highlights the conversation between them and the varied steps taken to escape the eyes of the now established government in Afghanistan. Right from securing their documents to instructing them to carry enough food and water, Muhtaj is shown as a guiding light for their much deserved freedom. (Stills from the film)

We Are Ayenda chronicles the harrowing yet hopeful escape of Afghanistan’s women footballers from Taliban rule, highlighting resilience, privacy, and the power of digital connection.

Dabur plans aggressive acquisition strategy to build future-ready portfolio

Advertising and promotional spending also saw a dip, with quarterly expenses falling to Rs176.40 crore from Rs183.60 crore in the year-ago period. For the full fiscal year, Dabur spent Rs864.64 crore on advertising and publicity.

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; ‘Big believers’ says MD Sudhir Sitapati

Godrej Consumer Products Ltd has also experienced exponential growth from the quick commerce channel over the past two years.

Rohit Sharma retires from Test Cricket: See Hitman’s top brand deals, ads

Widely regarded as one of modern cricket’s most prolific batters, Rohit Sharma, often dubbed the “Hitman” for his aggressive style of play, has become a fixture not only on the pitch but also across the advertising landscape. (Stills from the campaign)

Rohit Sharma is a favourite amongst brands in categories ranging from FMCG to auto.