Category: Brand Marketing

Swiggy, Zepto face legal heat over app inaccessibility for visually impaired

The plea claims that Swiggy and Zepto have denied visually disabled users access to essential services such as food delivery and grocery shopping, effectively violating their fundamental rights under the Constitution of India.

The petition takes direct aim at the brands’ user experience, stating that despite clear legal mandates under the Rights of Persons with Disabilities (RPwD) Act, 2016, neither Swiggy nor Zepto have made their platforms compatible with screen-reader software

Swiggy’s Snacc and Blue Tokai part ways just months after launch

A quick check on the Snacc app now confirms the absence of Blue Tokai's offerings. While Blue Tokai declined to comment on the development, Swiggy has yet to respond to queries from Moneycontrol.

The tie-up was intended to provide Snacc users with swift deliveries of Blue Tokai’s coffee selection. However, insiders suggest that irreconcilable differences regarding pricing models and the assortment of products offered ultimately led to the premature termination of the partnership.

Mars Wrigley ups media spends in digital and q-comm, says CMO Nikhil Rao

According to Rao, Mars’ chocolate revenue is 90% concentrated in metro and Tier 1 cities, reflecting its premium positioning. However, Boomer gum, a mass-market Rs 1 product, is available even in the smallest villages.

Rao pointed out that Mars Wrigley invests around 30% of its turnover into sales and marketing. The company has gradually moved towards a balanced media strategy, with spend now split 50:50 between TV and digital platforms.

Namita Thapar condemns Ramdev’s ‘Sharbat Jihad’ remark; praises Rooh Afza’s message of unity

Emcure Pharmaceuticals Executive Director and Shark Tank India judge Namita Thapar has publicly denounced what she called “hate marketing,” calling for a more inclusive and respectful India for future generations. (Image sourced from Moneycontrol)

Thapar responded by sharing a post on social media platform X, posting a news clip of Ramdev’s comments with a Rooh Afza ad promoting communal harmony. She captioned it, “Hate marketing vs a class act. What is the India we want to create for our kids?”

Patanjali withdraws ‘Sharbat Jihad’ ads after Delhi High Court condemns communal remarks

As India prepares for crucial elections, the case underscores growing concerns around hate speech and communal polarisation being amplified through marketing and media platforms.

As India prepares for crucial elections, the case underscores growing concerns around hate speech and communal polarisation being amplified through marketing and media platforms.