PepsiCo’s CEO says ‘consumer maverick’ mindset drives success amid Cola Wars

Jagrut Kotecha as CEO for PepsiCo India at Storyboard18 Global Pioneers Summit.

During the recently held Storyboard18 Global Pioneers Summit, PepsiCo CEO Jagrut Kotecha said that the company’s ‘consumer maverick’ approach has helped it retain a challenger mindset amid cola brand wars.

IAS expands operations in India to address demand for digital measurement and optimisation

Last year, IAS announced a series of market expansions into key APAC markets—China, Hong Kong, Taiwan, Thailand, and Vietnam—along with senior leadership appointments.

Last year, IAS announced a series of market expansions into key APAC markets—China, Hong Kong, Taiwan, Thailand, and Vietnam—along with senior leadership appointments.

BIS cracks down on substandard goods; raids on Amazon and Flipkart warehouses lead to major seizures

769 products have been notified for compulsory BIS certification by various regulators and government ministries.

On March 19, BIS officials carried out a 15-hour-long search at Amazon Sellers Pvt Ltd’s warehouse located in Mohan Cooperative Industrial Area, Delhi. During the operation, over 3,500 electrical products, including geysers and food mixers, were found without the required ISI certification or bearing fake ISI labels.

Amazon’s AI cracks down on counterfeit goods

In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.

E-commerce giant reports significant progress in protecting customers from counterfeit products, with advanced AI systems, new transparency initiatives, and legal efforts driving down infringements.

Dream team behind Dream11’s blockbuster IPL campaign joins Storyboard18’s Global Pioneers Summit

Creative leaders Adarsh Atal and Shriram Iyer joined celebrated filmmaker Nitesh Tiwari to discuss the creativity and power of great ads at Storyboard18's Global Pioneers Summit on March 28 in Mumbai.

Creative leaders Adarsh Atal and Shriram Iyer will be joined by celebrated filmmaker Nitesh Tiwari. They will take the stage at Storyboard18’s Global Pioneers Summit on March 28 to discuss the making of Dream11’s iconic campaign.

Meta introduces AI-powered marketing tools to help brands partner with creators

India remains Meta’s largest user base, with over one billion users across Facebook, Instagram, Threads, and Messenger.

Smarter content recommendations: Within the Partnership Ads Hub in Ads Manager, brands can now get personalised suggestions for organic branded content that is likely to perform well as a paid advertisement.

From popcorn to petitions: Are pre-movie ads turning viewers into involuntary revenue streams?

As per MIB Guidelines, exceeding 10 minutes of advertisements breaches the Ministry’s stipulated norms. (Image source: Moneycontrol)

If a consumer is not given clear information about how long ads will last, or if the delay significantly affects their experience, it can be argued that the multiplex has engaged in misleading conduct, which is actionable under consumer forums.