During the recently held Storyboard18 Global Pioneers Summit, PepsiCo CEO Jagrut Kotecha said that the company’s ‘consumer maverick’ approach has helped it retain a challenger mindset amid cola brand wars.
Category: Brand Marketing
Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL
At the Storyboard18 Global Pioneers Summit, marketers urge brands to adopt an omnichannel strategy as IPL captivates a digitally fragmented audience.
IAS expands operations in India to address demand for digital measurement and optimisation
Last year, IAS announced a series of market expansions into key APAC markets—China, Hong Kong, Taiwan, Thailand, and Vietnam—along with senior leadership appointments.
BIS cracks down on substandard goods; raids on Amazon and Flipkart warehouses lead to major seizures
On March 19, BIS officials carried out a 15-hour-long search at Amazon Sellers Pvt Ltd’s warehouse located in Mohan Cooperative Industrial Area, Delhi. During the operation, over 3,500 electrical products, including geysers and food mixers, were found without the required ISI certification or bearing fake ISI labels.
Infosys lets go of more trainees in Mysuru, offers alternative career paths
To support the impacted trainees, Infosys is offering an alternative career path through its Business Process Management (BPM) division.
Amazon’s AI cracks down on counterfeit goods
E-commerce giant reports significant progress in protecting customers from counterfeit products, with advanced AI systems, new transparency initiatives, and legal efforts driving down infringements.
Perplexity AI crosses $100 million in annual revenue
CEO Aravind Srinivas shared this achievement in a LinkedIn post, revealing that the company achieved the milestone just 20 months after launching Perplexity Pro.
Dream team behind Dream11’s blockbuster IPL campaign joins Storyboard18’s Global Pioneers Summit
Creative leaders Adarsh Atal and Shriram Iyer will be joined by celebrated filmmaker Nitesh Tiwari. They will take the stage at Storyboard18’s Global Pioneers Summit on March 28 to discuss the making of Dream11’s iconic campaign.
Meta introduces AI-powered marketing tools to help brands partner with creators
Smarter content recommendations: Within the Partnership Ads Hub in Ads Manager, brands can now get personalised suggestions for organic branded content that is likely to perform well as a paid advertisement.
From popcorn to petitions: Are pre-movie ads turning viewers into involuntary revenue streams?
If a consumer is not given clear information about how long ads will last, or if the delay significantly affects their experience, it can be argued that the multiplex has engaged in misleading conduct, which is actionable under consumer forums.