Brand Marketing – Page 2

Creative control or creative caution? What’s really driving content choices on Indian OTTs

The platforms that once promised to democratize storytelling and liberate Indian creators from the box office, are now boxed in by the very commercial priorities they claimed to transcend.(Representative Image: Bastian Riccardi via Unsplash)

There is a broader unease brewing among Indian creators: has the OTT revolution become too risk-averse, too data-led and too scared to trust artistic instinct?

Amul’s parent body GCMMF registers Rs 65,911 crore turnover in FY25: Report

Amul has registered a turnover of Rs 65,911 crore (nearly $7.75 billion) for the fiscal 2025

GCMMF is aiming to achieve a sales turnover of Rs 80,000 crore in the fiscal year 2026

Maruti Suzuki hikes car prices again: Grand Vitara prices up by Rs 62,000; Check new rates here

Maruti Suzuki has announced price hike of its cars due to the rise in input costs and operational expenses

Maruti Suzuki said it has planned to increase car prices due to a rise in input cost and operational expenses with effect from 8th April

Lodha vs Lodha: Macrotech accuses Abhinandan Lodha’s firms of forgery in trademark battle

The company has formed a Special Committee of Directors to investigate the matter and take legal action

In a filing with the BSE and NSE on April 2, Macrotech alleged that HoABL entities submitted forged board resolutions and a fake PAN card as part of their application to include ‘Lodha’ in their corporate names.

‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani

The campaign was inspired by the traditional practice of applying a 'kaala tika' or black dot on children to ward off evil.

In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign

The campaign not only took home a Gold Lion at Cannes Lions this year but also introduced a future-forward way to think about urban space.

Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.

India’s sports industry hits Rs 16,633 crore in 2024, driven by sponsorship, endorsements: GroupM

Cricketer-led brand endorsement value surged to Rs 1,054 crore ($ 125 million)

Cricket, synonymous with India’s sporting identity, remained the undisputed leader, accounting for 85% of the overall sporting industry revenue.

Movie theatres are never coming back, says Netflix’s co-CEO Ted Sarandos

Highlighting troubling industry data, Sarandos noted that the theatrical box office remains significantly diminished, down 40-50% from pre-Covid levels, with an additional 8% drop recorded this year alone. (Image: News18)

Netflix’s co-CEO cites weak box office numbers and booming live events as indicators of the permanent shift away from cinemas.

Ranveer Allahbadia returns with a new podcast after India’s Got Latent row, netizens pour support

The court extended its interim protection for Allahbadia, shielding him from arrest over police cases filed against him in Mumbai, Guwahati, and Jaipur.

After weeks of being in the news following a controversy, YouTuber Ranveer Allahbadia made his comeback on March 31 with a powerful new podcast episode. In a reflective conversation with Buddhist Monk Palga Rinpoche, Ranveer delves into personal struggles and the wisdom he’s gained from the monk’s teachings.