Brand Marketing – Page 2

ED shifts focus in E-commerce probe to Amazon, Flipkart’s FDI compliance

The case has sparked multiple writ petitions filed by sellers on these platforms, challenging CCI's procedural actions.

The investigation, which dates back to 2019, gained momentum earlier this month when the ED conducted searches at 19 locations across Delhi, Bengaluru, and Hyderabad.

Discounts bring car sales back on track in festive season, two-wheelers ride on rural demand: FADA

While the overall sales have risen, FADA also noted that dealers would have fully met or even exceeded targets of 45 lakh units during the festive period if not for the unseasonal heavy rains in South India, especially in Bengaluru and Tamil Nadu, and the Cyclone Dana that affected Odisha. (Image source: Unsplash)

According to FADA, two-wheeler sales were robust during the 42-day festive period largely driven by strong rural demand whereas passenger vehicles or cars bounced back after a lull due to pent-up demand and unprecedented discounts.

Nykaa’s Falguni Nayar sees India as a growth engine, hints at wellness expansion

Nayar believes that the next decade will witness significant growth in these sectors, particularly in the beauty industry. While physical retail continues to thrive, the advantages of digital platforms remain compelling, and Nykaa is poised to capitalize on both channels to deliver exceptional customer experiences. (Image sourced from LinkedIn)

Falguni Nayar highlighted the immense opportunities presented by India’s burgeoning economy and the increasing consumer demand for high-quality products and services.

Ben & Jerry’s sues parent company Unilever, alleging suppression of Palestine advocacy

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

Ice cream maker alleges breach of settlement terms and silencing of social mission.

Agro Tech Foods to acquire Del Monte Foods in Rs 1,300 crore share swap deal

This strategic acquisition marks Agro Tech's push to broaden its portfolio in the processed foods sector.

The deal is subject to regulatory approvals, including clearance from the Competition Commission of India, and is expected to close within nine months.

Mamaearth-parent firm Honasa Consumer reports loss of Rs 18.57 crore, sales down 7%

Honasa Consumer Ltd reported a consolidated loss of Rs 18.57 crore in Q2

Honasa Consumer’s total income stood at Rs 481.84 crore in Q2 FY 25- down 4,24 percent. The company’s expenses were up by 9.1 percent to Rs 506.21 crore in the same period.

Reliance and Disney complete transaction to form JV; Nita M. Ambani to be Chairperson

The transaction values the JV at ₹ 70,352 crore (~US$ 8.5 billion) on a post-money basis, excluding synergies. At the closing of the transactions noted above, the JV is controlled by RIL and owned 16.34% by RIL, 46.82% by Viacom18 and 36.84% by Disney.

Nita M. Ambani will be the Chairperson of the JV, with Uday Shankar as Vice Chairperson providing strategic guidance to the JV. Reliance has invested Rs 11,500 crore growth capital in the Joint Venture.

Pankaj Tripathi chosen as brand ambassador for Madhya Pradesh Tourism

Having spent significant time exploring the state, Pankaj Tripathi highlighted its natural beauty, historic architecture, and rich biodiversity.

In partnership with the Stree 2 actor, Madhya Pradesh Tourism aims to draw global and domestic travellers to its UNESCO World Heritage sites, wildlife sanctuaries, and rich cultural landmarks.

KL Rahul backed fitness brand Boldfit secures INR 110 crore in Series-A funding

In a market dominated by foreign fitness brands, Boldfit has carved a space for itself by focusing on accessible, high-quality fitness products tailored to meet the diverse needs of Indian consumers.

The fresh capital aims to accelerate Boldfit’s product innovation, broaden its market footprint, and strengthen its mission to build a distinctly Indian fitness brand in a market largely led by international players.