Brand Marketing – Page 2

Maruti Suzuki sets ambitious expansion plan for India, eyes market leadership in EVs

Maruti Suzuki unveiled its first electric SUV, the Vitara at the Bharat Mobility Global Expo 2025

Maruti Suzuki is refining its dual-channel sales strategy, positioning Nexa as a premium brand while Arena continues to cater to mass-market consumers.

‘Great creativity alone won’t drive sales’, says Lim Seob Chung of Cheil SWA

The agency also secured the mandate for Luminous, helping the brand expand its solar portfolio.

Chung pointed out a growing challenge for brands—disruptions in the bottom half of the marketing funnel.

Suzuki Motor Corporation unveils new corporate slogan ‘By Your Side’; targets 50% share of Indian auto market with Maruti Suzuki

India remains a focal point of Suzuki’s growth strategy as the auto major revealed its New Mid-Term Management Plan for fiscal years 2025-2030.

Tata Sons disappointed with BigBasket’s growth, seeks fresh investment: Report

Despite collaborating with a plethora of brands, BigBasket's 10-minute delivery service, BB Now, has trailed behind.

Tata Sons has reportedly indicated that BigBasket should seek external investors to raise around $1 billion of capital to stage a comeback

Airbnb bookings from India for Chiang Mai jump by 40%

Airbnb created “Airbnb’s eGuide to Chiang Mai”, offering an insider’s perspective on one of Thailand’s most vibrant destinations. (Image Source: Expedia)

Millennials and Gen Z from India are adding Chiang Mai to their bucket list and driving travel interest accounting for almost 90 percent of Chiang Mai Airbnb bookings in the first three quarters of 2024.

OYO’s European holiday homes brand DanCenter makes India debut

Oyo reported a sixfold jump in its net profit in the third quarter of fiscal year 2025

DanCenter is a Danish brand founded in Denmark in 1957, comprising 12,000 properties across Denmark, Spain, Norway, and Germany.

Pocket Entertainment introduces AI-first comics platform Pocket Toons

At the core of Pocket Toons lies Blaze!, an AI-powered studio that empowers creators to produce high-quality, episodic content 20 times faster than industry standards—all while slashing production costs to just a third of the usual, stated the company in a statement.

Pocket Toons leverages AI to transform storytelling and content creation.

Category: Brand Marketing