Brand Marketing – Page 3

Starbucks reverses open-door policy, restricts restroom use to paying customers

In 2022, the company closed 16 stores—six in Los Angeles and six in Seattle among them—for ongoing safety issues that posed threats to staff and customers.

New code of conduct aims to curb disruptive behaviour and re-establish community coffeehouse atmosphere.

Want European T20 Premier League to be part of my legacy, says Abhishek Bachchan

For him becoming the co-owner of a league is a far exciting prospect rather than owning or co-owing a team in the IPL. With ETPL, Abhishek Bachchan is also taking cricket and entertainment to a market that has remained untapped. (Image Source: Moneycontrol Hindi)

After investing in teams in the Pro Kabaddi League and the Indian Super League, the Bollywood actor is expanding his portfolio as he has become the co-owner of the European T20 Premier League.

HCLTech and Microsoft expand strategic partnership to help transform contact centers with Gen AI and cloud-based solutions

(Image Source: Bleeping Computer and YouTube)

HCLTech will empower clients to activate Microsoft Dynamics 365 Contact Center, a Copilot-first solution that delivers superior customer experiences, accelerates problem-solving, empowers customer service representatives and drives efficiency, stated the company in a statement.

BCCI set to implement performance-based pay structure for players

A key meeting was held last Saturday in Mumbai between BCCI officials, head coach Gautam Gambhir, and chief selector Ajit Agarkar to discuss the changes.

Contracted players may face cuts based on their performance, with new travel restrictions and team unity rules also in the pipeline.

Dunzo app and website shut down after cofounder Kabeer Biswas joins Flipkart

The platform's closure signals the formal end of Dunzo's business, which has already been operating at a bare minimum over the past year to 18 months.

Over the past year, the company’s trajectory has been marked by multiple layoffs and delayed salaries, reflecting Dunzo’s struggle to meet daily operational costs.

PhonePe ventures into q-comm with ‘Pincode’ app, targets 15-minute delivery across six cities

The new offering comes after PhonePe's exit from the government-backed Open Network for Digital Commerce (ONDC) last year and the shift of its ecommerce venture, Pincode, towards a quick commerce model.

The Walmart-backed payments giant shifts focus to the growing quick commerce market, aiming for rapid delivery growth ahead of a planned public listing in 2026.

BookmyShow releases security guidelines ahead of Coldplay concert; issues warnings against black marketing

Taking to Instagram, BookmyShow said in a post stated that they would implement several checks and balances to ensure a comfortable concert experience for people who had valid ticket with them. The attendees were required to carry a copy of their valid government photo ID along with a soft copy of the valid government photo ID of the primary transactor, further added the post. (Image Source: Unsplash)

Coldplay concert is all set to take place on January 18, 19 and 21 at DY Patil Stadium in Navi Mumbai.

US Supreme Court denies Meta’s appeal in multi-billion dollar class action

In its appeal, Meta contended that the "common course of conduct" test used by the lower courts was flawed.

Meta’s battle against claims of overcharging advertisers on Facebook and Instagram continues, as the Supreme Court declines to hear its case.