Brand Marketing – Page 3

Renault to take full control of Indian manufacturing JV, acquires Nissan’s 51% stake

Renault Group CFO Duncan Minto highlighted India’s growth potential, calling it a strategic market with nearly 5 million vehicle sales annually

RNAIPL operates the Chennai-based production facility, which produces vehicles for both Renault and Nissan.

ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live

Powered by OpenAI's GPT-4o model, the image generation tool enables users to create visually striking images directly within the ChatGPT interface.

Following overwhelming success among premium users, OpenAI’s new image generation tool, powered by GPT-4o, is now available to all free-tier ChatGPT users, sparking a wave of creative outputs online.

Google to pay $100 million to settle 14-year-old ad lawsuit

The lawsuit, which was initially filed in 2011, claims that Google violated California's Unfair Competition law by charging advertisers for clicks on ads shown outside the geographic regions they selected.

The lawsuit alleges Google misled advertisers about the geographic locations of ads and failed to honour its “Smart Pricing” promise. The proposed settlement still requires court approval.

Diageo’s Hina Nagarajan stresses on diversity even as global corporates downplay

"While many companies worldwide are scaling back their Diversity, Equity, and Inclusion (DEI) initiatives, diversity and inclusion remain deeply ingrained in Diageo’s strategy, regardless of external pressures," Nagarajan said.

Since 2017, Diageo India’s workforce diversity has grown from 7.5 percent to nearly 30 percent, with over half of its executive committee now composed of diverse representation.

PepsiCo’s CEO says ‘consumer maverick’ mindset drives success amid Cola Wars

Jagrut Kotecha as CEO for PepsiCo India at Storyboard18 Global Pioneers Summit.

During the recently held Storyboard18 Global Pioneers Summit, PepsiCo CEO Jagrut Kotecha said that the company’s ‘consumer maverick’ approach has helped it retain a challenger mindset amid cola brand wars.

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

At the Storyboard18 Global Pioneers Summit, marketers urge brands to adopt an omnichannel strategy as IPL captivates a digitally fragmented audience.

IAS expands operations in India to address demand for digital measurement and optimisation

Last year, IAS announced a series of market expansions into key APAC markets—China, Hong Kong, Taiwan, Thailand, and Vietnam—along with senior leadership appointments.

BIS cracks down on substandard goods; raids on Amazon and Flipkart warehouses lead to major seizures

769 products have been notified for compulsory BIS certification by various regulators and government ministries.

On March 19, BIS officials carried out a 15-hour-long search at Amazon Sellers Pvt Ltd’s warehouse located in Mohan Cooperative Industrial Area, Delhi. During the operation, over 3,500 electrical products, including geysers and food mixers, were found without the required ISI certification or bearing fake ISI labels.

Infosys lets go of more trainees in Mysuru, offers alternative career paths

To support the impacted trainees, Infosys is offering an alternative career path through its Business Process Management (BPM) division.

Amazon’s AI cracks down on counterfeit goods

In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.

E-commerce giant reports significant progress in protecting customers from counterfeit products, with advanced AI systems, new transparency initiatives, and legal efforts driving down infringements.