Category: Brand Marketing

Toy Boom: How playtime is powering a $3 billion industry

The toy imports have declined by 52%, while exports have surged by an impressive 239%.

Government initiatives like the Quality Control Order (QCO) and higher import tariffs have boosted local manufacturing, reducing imports by 52% and increasing exports by 239%. E-commerce and quick commerce are reshaping sales, while global giants remain strong competitors.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

Brand Origins: Haldiram’s – From a Small Bikaner Shop to a Global Snack Empire

Haldiram’s generates more revenue than McDonald's and Domino’s combined in India, proving that snacks and sweets reign supreme. (Image Source: Web)

Today, Haldiram’s is available in 80+ countries, with a presence in Singapore, the UK, the Middle East, and even Japan. Whether you’re craving Masala Peanuts in Mumbai or Rasgulla in New York, Haldiram’s has become a bridge between Indian flavors and global audiences.

Instagram rolls out new school partnership program to address bullying

By default, all accounts for users under 16—or under 18 in some cases—will be private, meaning new followers must be approved before they can view posts or send messages.

Instagram’s new “Schools Partnership Program” starts with a pilot open to all US middle and high schools. The initiative allows educational institutions to flag posts and accounts for quicker review, helping tackle harmful content more effectively.

Over 55% of retailers report an ROI of over 10% from their AI investment: KPMG

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

56% of retailers have been using AI for over 3 years. With 67% believing that AI spending in the next year will significantly increase the global budget spent on AI

Meta tests AI-generated comment suggestions on Instagram

Meta stated that the feature is part of its ongoing effort to incorporate AI into various areas of its platforms, including comments, feeds, groups, and search.

Meta experiments with AI-driven suggestions for Instagram comments, but not all users are thrilled by the prospect of automation taking over their social media interactions.

Global Ads Spotlight: Orange kicks gender bias to the curb with game-changing “WoMen’s Football” campaign

The campaign went on to claim the top spot in the Entertainment for Sport Grand Prix at Cannes Lions and became the second most awarded ad in the 2023 World Creative Rankings.

The ad went live just three weeks before the 2023 Women’s World Cup kicked off, when broadcasters were hesitating to give women’s football the airtime it deserved. Read and watch in our Global Ads Spotlight column.