Brand Marketing – Page 3

CCI clears Kandhari Global Beverages and Coca-Cola’s Rs2000 crore deal for bottling unit

Kandhari Global Beverages, a long-standing Coca-Cola partner since 1993, has steadily expanded its presence in the market.

Flipkart to shift base from Singapore to India ahead of IPO

While a clear timeline for the upcoming IPO is yet to be shared, the announcement puts Flipkart in IPO-ready mode.

Walmart owns 85% of Flipkart, following a $3.5 billion investment earlier this year. The remaining 15% is held by global giants including Tiger Global, Google, DST Global, GIC and Qatar Investment Authority.

KFC, Pizza Hut operator Devyani International plans to acquire Biryani By Kilo

Biryani By Kilo reduced its losses by 29.7% to Rs 71 crore in FY24

Biryani by Kilo, founded in 2015 by Kaushik Roy and Vishal Jindal, delivers dum-cooked handi biryanis across the country

Aastha Bhasin on how PepsiCo’s cracking the snacks market with fusion flavours

From kirana stores to quick commerce platforms, the new flavours are reaching consumers wherever they snack. “It’s not just a metro or digital phenomenon. We’re seeing a widespread response from geographies and channels alike,” Aastha Bhasin said.

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’

‘It Has to Be Heinz’, an attempt to restore its dwindling market share and reaffirm its much coveted position and importance in the daily lives of people, is a reminder that to create something remarkable, following the principle of KISS (Keep It Simple Silly) and an honest approach goes a long way in spreading out the message to the world. (Snippets from the campaign)

Launched in 1869, Heinz is no stranger to brand-building. But in an age of shifting consumer loyalty and rising competition, this campaign marks a timely and effective reminder of the power of clarity, nostalgia, and brand identity. Read more in today’s Global Ads Spotlight.

Delhi HC issues notice to Zomato, CCI amid confidentiality dispute in antitrust probe

The confidentiality ring, introduced in 2022, allows access to sensitive information between involved parties to ensure a fair defence.

Inside CTV’s explosion: How brands are leveraging immersive storytelling and data

Right now, CTV in India is still heavily skewed towards branding, and for good reason—it offers high-impact, full-screen, non-skippable ad formats that are ideal for storytelling and brand recall. It’s become a go-to for auto, FMCG, and tech brands looking for premium, top-of-funnel visibility. But performance is slowly entering the picture. With the rise of shoppable content, QR code integrations, and better device-level targeting, we’re starting to see early-stage performance use cases emerge.

A significant challenge remains: the lack of standardized third-party measurement for CTV. Performance reporting relies heavily on platform-specific data.

Category: Brand Marketing