Category: Brand Marketing

Harsha Bhogle slams IndiGo following David Warner’s Air India complaint

Harsha Bhogle’s sarcastic remark, shared on X (formerly Twitter) on Sunday, March 23, compared IndiGo’s approach to inviting guests over only to leave them waiting outside until the food is ready.

Following David Warner’s viral tweet about Air India, cricket commentator Harsha Bhogle criticizes IndiGo’s boarding process, sparking a fresh debate over airline passenger handling.

Dark skies over IPL: Rain threatens Eden Gardens opener

The adverse weather conditions could impact outdoor events, including the much-anticipated opening match, which faces the risk of being abandoned if conditions deteriorate further.

The adverse weather conditions could impact outdoor events, including the much-anticipated opening match, which faces the risk of being abandoned if conditions deteriorate further.

India to drive 6% of global trade growth after US and China: DHL trade atlas 2025

Recent forecasts predict goods trade will grow at a compound annual rate of 3.1% from 2024 to 2029. This roughly aligns with GDP growth and represents modestly faster trade growth compared to the previous decade.

The DHL Trade Atlas also finds that the center of gravity of world trade has shifted. The shares of trade conducted by the world’s major geographic regions has changed since 2000, with the most dramatic change observed in Asian economies.

Tata Motors names Vicky Kaushal as its brand ambassador; to be the face of ‘Tata Curvv’ campaign

Vicky Kaushal highlighted, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice."

Apart from being the face of Tata Curvv campaign, which will be launched this IPL, Vicky Kaushal will also play a key role across multiple brand initiatives.

Brands to invest ₹550 crore in influencer-led campaigns during IPL 2025: Qoruz

During IPL 2024, brands such as JioCinema, Star Sports India, Dream 11, Puma, Swiggy, Zomato, Cricbuzz and Paytm dominated influencer-driven engagements. (Image source: @IPL via X)

The top industries expected to drive this spending based on past trends include entertainment and streaming platforms (30 percent), FMCG (25 percent), consumer electronics (15 percent), e-commerce & D2C brands (15 percent), automobile industry (10 percent), and others (five percent), as stated by influencer marketing and intelligence platform, Qoruz.

CNN-News18 unveils enhanced viewer experience, celebrates 3-year milestone as India’s No. 1 English news channel

The new screen architecture also breaks down the traditional barriers between television and digital. Rooted in the philosophy of ‘One Screen, One Form, One Stream,’ every piece of content created is now inherently TV and digital-ready, ensuring a seamless transition across platforms.

The news channel’s refreshed aesthetics introduce a cleaner, sleeker look, designed to provide a superior on-screen experience to viewers.

Brands celebrate Sunita Williams’ heroic return with witty and heartfelt tributes

Sunita Williams was aboard Boeing’s Starliner, a spacecraft meant to showcase Boeing’s entry into human spaceflight.

From tech giants to FMCG brands, many took to social media to share witty quips, space-themed visuals, and heartfelt messages honouring Sunita Williams’ perseverance and resilience.

Delhi HC proclaims ‘TAJ’ as a well-known trademark

The court had stated that the Indian Hotels Company Ltd (IHCL), known for its Taj Hotels Resorts and Palaces, incorporated in 1902, and a part of the Tata Group, was not just one of the pioneers of the hospitality industry in India, but around the globe too, highlighted an ET report. (Image Source: YouTube)

The court had mentioned that ‘TAJ’ had achieved the status of well-known trademark due to their long duration usage in wide geographical areas of their use, their knowledge amongst the general public etc.