Brand Marketing – Page 4

CTV’s grip tightens on ad spends; brands see a ‘lean-in opportunity’

CTV remains very much in the branding zone. Marketers count on it to narrate stories made for a lean-back environment. The ecosystem doesn’t yet offer the preciseness in its level of targeting, tracking, and scale needed to make performance marketing on CTV feel credible, according to experts.

Wipro Q4 FY25: Marketing, brand-building expenses up 55.5% to Rs 83.2 crore

Wipro's attrition rate dropped to 15% for the last twelve-month (LTM) basis compared to 15.3% in Q3 FY25

However, Wipro’s consolidated marketing expenses increased by 37.4% to Rs 91.7 crore in Q4 FY25

BluSmart hits the brakes! EV cab startup suspends services amid SEBI probe

BluSmart is now reportedly pivoting away from the app-based cab business model altogether.

The company has disabled new bookings on its app across key cities like Delhi-NCR and Bengaluru, leaving users with no option to book rides or select future time slots.

Zepto drops ‘Kiranakart’ tag ahead of IPO; renames to Zepto Private Limited

Zepto sharpens its brand recall ahead of an IPO expected in the coming months.

The rebranding move is a strategic alignment of identity and intent as Zepto sharpens its brand recall ahead of an IPO expected in the coming months.

FCB Group India rebrands to FCB India, unveils a unified agency identity

With this renewed structure, FCB India will house four distinct agency brands—Ulka, Interface, Neo, and Kinnect—each bringing its specialisation and strength while working cohesively to deliver outstanding business results for clients, stated the company in a statement.

As part of this transition, the agency previously referred to as FCB India—a sub-brand within the group—has now been rebranded as FCB Neo.

Starbucks prioritizes brand uniformity, but Baristas push back over dress code crackdown

To ease the transition, Starbucks is giving each employee two free black T-shirts.

Starting May 12, employees must wear solid black shirts, either collared or collarless, and khaki, black or blue denim bottoms, the company announced in a memo Monday.

Google’s AI-driven restructuring signals more Layoffs in India’s Ad and Sales divisions

The tech major’s offices in Hyderabad and Bengaluru may see restructuring as part of broader global cost optimization efforts.

Omnicom’s John Wren on IPG deal: ‘No fear of losing (clients) because of the transaction’

John Wren (left) and Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

Omnicom’s revenue in the first quarter reached $3.7 billion, up 1.6 percent from the same period a year earlier. Organic revenue, which excludes the effects of currency fluctuations and acquisitions, rose 3.4 percent.

Ananya Birla enters beauty market with new premium brand Lovetc

India’s beauty and personal care market is currently worth USD 629.42 million (FY2024) and is projected to grow to over USD 1.3 billion by FY2032, offering a major opportunity for homegrown brands like Lovetc.

Lovetc’s first range includes high-tech lipsticks, long-wear eyeliners, and volumising mascaras, all positioned as premium products made in India for both domestic and global markets.

Mamaearth’s Ghazal Alagh backtracks, deletes post accusing HUL-owned Lakmé of ‘copying’ and ‘backbiting’

Mamaearth's Ghazal Alagh accuses HUL of plagiarizing its products

This is Ghazal Alagh’s second jab at HUL. On Monday, the entrepreneur took a hit at Lakmé for its SPF 50 sunscreen.