Brand Marketing – Page 4

Noise’s ad and marketing spends surge to Rs 286 crore in FY 24

Noise posted a revenue from operations of Rs 1,431 crore in FY 24

Noise’s employee benefit increased 53 percent to Rs 78 crore, including Rs 6 crore as ESOP cost

FSSAI directs e-commerce food operators to ensure minimum shelf life of 45 days

FSSAI clarified that e-commerce platforms cannot sidestep food safety regulations

This directive aims to prevent the distribution of expired or near-expiry products and is part of broader efforts to ensure consumer safety and responsible food handling practices.

ENIL digital revenues at Rs 15.4 cr in Q2FY25,representing 21.4% of total radio revenue

Yatish Mehrishi, CEO, ENIL, said: “This quarter, the overall media industry faced volume pressures and modest deceleration.”

Global media advisor MediaSense acquires creative and media advisory specialists R3

MediaSense will now advise clients across an expanded suite of marketing operations-related services, supporting them improve performance in an increasingly connected ecosystem where optimal marketing effectiveness necessitates more integrated management and governance of creative, content, media, data and technology. (From left to right: Graham Brown, Shufen Goh and Greg Paull)

Both MediaSense and R3 will for now, continue to operate under their existing brands.

Nykaa’s marketing spend jumps 40% YoY to Rs 2,365 mn in Q2 FY25

Comparing sequential quarters, the Fashion vertical's marketing expenses grew by 17% from Q1 FY25 (Rs 672 million), reflecting Nykaa's continuous push in customer acquisition and retention for fashion.

Strong content revenue from LBB (Little Black Book) also contributed to the overall increase in marketing spends.

Hyundai India’s profit declines 16.5% to Rs 1,337 crore, sells 3.84 lakh units in Q2

Hyundai Motor India profit witnessed 16.5 percent decline of Rs 1,337 crore compared to Rs 1,602 crore year-on-year basis.

In the mid to long term, Hyundai has anticipated a sustained demand momentum in the auto industry. The company said it will continue to focus on quality of growth by maintaining an optimum balance between volume, market share and margins

Zomato partners with NSE to launch financial literacy drive for delivery partners

Through a series of workshops and training sessions, Zomato and NSE will guide delivery partners on various financial instruments, helping them prepare for unexpected expenses and work towards long-term financial independence.

Aiming to reach 50,000 delivery partners across India, the program offers financial literacy workshops and support on personal finance management.

RBI awards web series contract to Star India

The primary objective of the project, according to the RBI, is to create a comprehensive and engaging series to provide an in-depth exploration of the RBI's functions and operations over its 90-year journey. (Image source: Moneycontrol)

While Zee Entertainment Network and Discovery Communications India did not qualify beyond the technical evaluation round, Star India Pvt Ltd and Viacom 18 made it to the final round.

Jubilant FoodWorks reports 26.4% decline in PAT; adds 73 new stores globally

Jubilant FoodWorks added 73 net stores in the quarter, including 51 stores in India, 17 in Turkey and 5 in Bangladesh.

Domino’s witnessed a revenue growth of 8.1 per cent while it saw an increase of 20.2 per cent in orders in Q2 FY25.

Devyani International signs three new franchise agreements, revenue rises 49% in Q2

In H1 FY 2025, DIL opened 139 net new stores. The consolidated Revenues stood at Rs. 24.4 billion, growth of 47% vs H1 FY24 and the consolidated Reported EBITDA closed at Rs. 4.2 billion, with margin at 17.3% vs. 19.9% in H1 FY24. (Image source: Devyani International website)

Devyani International has further expanded its portfolio by securing exclusive master franchise rights for three modern QSR brands: TeaLive, New York Fries, and SANOOK KITCHEN.