Brand sponsorships to soar by 20% as sports franchises enter esports arena

Mumbai City FC has already partnered with several endemic brands in the esports space, including Acer, Oppo, EA Sports, and Puma.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

Ministry of Tourism unveils major initiatives to promote Maha Kumbh 2025 as global tourism hub

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

The Ministry of Tourism is setting up the Incredible India Pavilion, a 5000 sq. ft. space at Maha Kumbh, which will facilitate Foreign Tourists, Scholars, Researchers, Photographers, Journalists, Expat Community, Indian Diaspora etc.

India’s drinking culture: A reflection of societal transformation

As India positions itself as a global leader, its evolving approach to alcohol consumption signals a broader shift—one that mirrors the nation’s ambition to lead rather than follow, stated Diageo India's Amitabh Pande. (Image Source: Culture Trip)

India’s alco-bev market, valued at $52.4 billion, is expected to reach $64 billion by 2030, contributing 25 percent of all new global legal drinking age (LDA) consumers in the next five years, highlighted Diageo India’s Amitabh Pande.

10 technological innovations that will redefine Maha Kumbh 2025

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

From underwater drones to AI-enabled cameras, Maha Kumbh 2025 is set to redefine the world’s largest religious gathering, blending tradition with technology. Here’s a roundup of the top cutting-edge tech that is expected to transform this grand event beyond bounds.