Brand Marketing – Page 5

Perplexity AI sets sights on India with major hiring push

Aravind Srinivas, Cofounder and CEO of Perplexity, highlighted this evolution in consumer behaviour, coining the term "Plexing" to describe the emerging habit of relying on the platform for queries.

Answer engine Perplexity looks to expand operations and tap into India’s growing AI market.

Mercedes-Benz India posts record sales, outpacing luxury market growth

Mercedes-Benz India accelerates growth with record sales and a vision for luxury and sustainability.

L&T defends chairman S.N. Subrahmanyan amid backlash over 90-hour workweek remarks

The controversy mirrors a similar recent uproar over Infosys Founder Narayana Murthy's suggestion that young professionals should work 70-hour weeks to drive India’s development. (Image: LTIMindtree)

As criticism mounts over S.N. Subrahmanyan’s controversial remarks on work culture, L&T highlights its commitment to nation-building and extraordinary efforts for progress.

Steve Jobs’ wife Laurene to attend Mahakumbh 2025

Expected to arrive on January 13, Laurene Powell Jobs will stay at the camp of Shri Panchayati Taponidhi Niranjani Akhara, led by Swami Kailashanand Giri. (Image: Ford Foundation)

Wife of the late Apple co-founder Steve Jobs, Laurene Powell Jobs will spend 17 days at the Mahakumbh 2025, immersing herself in the teachings of Sanatan Dharma, alongside other global personalities.

Amazon expands $50 bn ad empire to other retailers with new ad service

Built on Amazon Web Services (AWS), the Retail Ad Service employs Amazon’s performance-driven ad technology and machine learning models.

At the Consumer Electronic Show, Amazon unveils the Amazon Retail Ad Service, offering advanced technology to retailers, directly challenging industry giants.

MAST & MEH: Oppo, Tata Play, Britannia, D’YAVOL X, and more

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.

Swiggy Launches ‘Swiggy Serves’ To Prevent Food Wastage

Over 2,000 meals have been redistributed across 33 cities, with more than 126 restaurant partners joining the initiative.

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.