Category: Brand Marketing

Asian Paints does not see a sharp turnaround in Q3; Flags high discounts, competition

While unorganised players continue to remain a threat to incumbents, aggressive forays by the Birlas, through Birla Opus and the JSW Group is further fuelling the competitive intensity. The management of Asian Paints too alluded to high competition from both organised and unorganised players. (Image source: YouTube)

For the full year, Asian Paints anticipates single-digit volume growth and is confident of keeping margins between the 18% to 20% range.

Ola Electric on path to profitability, service backlog is history now, says Bhavish Aggarwal

In the exclusive interview with CNBC-TV18, Ola Electric’s Aggarwal said the firm’s gross margin is expected to improve further in the coming quarters. (Image source: X)

Amid spotlight on CCPA’s show cause notice to Ola Electric for over 10,000 customer complaints, Bhavish Aggarwal said the service backlog is history now and that his firm has no service backlog at this point.

Goodbye, Vistara: ‘A gold-standard airline in India to replace Jet Airways’

The idea of this merger is to ensure that two airlines do not compete within the one common house of Tata. The idea is to cooperate and put together a better offering than ever before. A superior offering, writes brand strategy expert Harish Bijoor. (Image source: Unsplash)

“As Vistara merges with Air India, the challenges will be many…. two sets of people, two cultures, two attitudes, two competencies and two sets of existing abilities clash with one another…” Harish Bijoor writes an exclusive column for Storyboard18 from his last Vistara flight.

CNBC-TV18 Global Leadership Summit to bring together influential leaders and policymakers

This year’s summit will cover important themes including macroeconomics forecasts and trends that will shape industries nationally and globally. It aims to serve as a platform where influential leaders and emerging entrepreneurs can exchange transformative ideas and provide deep insights into the evolving global economic landscape while exploring how leadership and innovation reshape industries and sectors.

This year’s summit will cover important themes including macroeconomics forecasts and trends that will shape industries nationally and globally. It aims to serve as a platform where influential leaders and emerging entrepreneurs can exchange transformative ideas and provide deep insights into the evolving global economic landscape while exploring how leadership and innovation reshape industries and sectors.

Britannia’s profit declines by 10% in Q2 FY 25; ‘Committed to investing in brand dev,’ says MD Varun Berry

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

On a standalone basis, Britannia’s net profit reduced by nearly 10 percent to Rs 514.41 crore in Q2 FY 25. The revenue from operations surged to Rs 4,500.84 crore

Swiggy and Zomato eye new frontiers in diversification

Both companies' diversification plans highlight the intensifying competition in the e-commerce space, where they face rivals like Flipkart, Amazon, and newer entrants such as Zepto in the quick-commerce sector.

As food delivery giants expand into new services, Swiggy and Zomato introduce innovative offerings to capture broader markets and outpace competition.