Category: Brand Marketing

Sunscreen showdown: Honasa’s Ghazal Alagh takes a jab at HUL-owned Lakmé

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Ghazal Alagh and Lakmé ignite a high-SPF showdown, spotlighting transparency, science-backed claims, and rising competition in an evolving skincare market.

Delhi HC tells Dabur to back anti-fluoride ad claims after Colgate objects

The Court has given Dabur two weeks to file its reply and Colgate another two weeks for its rejoinder. The matter will be heard again on May 27, 2025.

The legal tussle also recalls a 2019 court case, when Dabur was asked to tweak ads that resembled Colgate’s packaging. This time, the conflict hinges on the content of Dabur’s fluoride-related messaging.

Apple dodges tariff fallout for now, as Donald Trump grants temporary reprieve

Apple took the #1 spot in Q1 2025, despite the challenges faced in its biggest markets.

America’s proposed tariffs had raised alarms within Apple Inc’s operations, finance and marketing divisions, particularly as production timelines for the next iPhone, expected to be largely made in China, tightened.

Tesla halts new orders for Model S and X in China amid market pressures

Speaking during Tesla’s earnings call, Taneja explained that India’s 100% import duty on vehicles is a major concern, as it doubles the cost of a car and makes customers hesitant.

The suspension applies to two of Tesla’s most expensive imported models, further suggesting a shift in focus or strategy as the company grapples with rising competition and fluctuating demand.

The new playbook of travel marketing

Some travel brands are finding ingenious ways to be present in these moments, creating connections with their audience that feel authentic rather than intrusive.

In a world hungry for experiences, travel and hospitality, brands are reaching their target audience through unique campaigns

Prada to acquire Versace in €1.25 Billion deal; marking major shift in luxury fashion industry

The acquisition, expected to close in the second half of 2025 pending regulatory approvals, will see Prada take full ownership of the storied Italian fashion house.

Prada will finance the acquisition through €1.5 billion in new debt—comprising a €1 billion term loan and a €500 million bridge facility, while maintaining financial agility.

Waking up to sleep economy, brands increase ad spends up to 100%

With sleep quality now widely recognised as a key pillar of health, companies are prioritising advanced sleep products, AI-driven innovations, and omnichannel engagement. (Image source: Unsplash)

As Ikea intensifies its focus on sleep quality in India, homegrown brands are expanding their portfolios with sophisticated, health-centric sleep solutions, including AI-powered products, exclusive retail outlets, and enhanced digital communication.