Category: Brand Marketing

‘Brand is built by product, not by pricing’: Ola boss Bhavish Aggarwal

Ola boss Bhavish Aggarwal said that company's net loss stood at Rs 495 crore in the September quarter compared to Rs 524 crore in the same period last year.

According to the Q2 earning call of Ola Electric, the gross margin for the auto segment stood at 20.6 percent flat on a quarterly basis whereas year-on-year basis it was 12 points up

Rapido outsmarting ride-hailing giants; no longer Ola and Uber’s third wheel

No doubt, Rapido's success in major cities has sparked speculation about its potential for nationwide expansion. While the company has made significant strides in Bengaluru and Mumbai, conquering other metros like Chennai and Pune, where Ola and Uber have a stronger foothold, will be a true test of its capabilities.

In the past three years, Ola and Uber’s combined market share has dwindled from over 90% to around 60-70%

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.

India’s antitrust body recalls Flipkart investigation report after Xiaomi complaint

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

Xiaomi had raised concerns that the original report, which found Flipkart and certain sellers in violation of competition laws, contained proprietary data that should have been redacted.

Delhi High Court orders Alpino Health Foods from running ads disparaging oats

The injunction, passed by Justice Mini Pushkarna, was granted ex parte and aims to prevent Alpino from spreading allegedly negative portrayals of oats on social media or other platforms.

Ex parte ad interim injunction granted in favour of Marico Limited over alpino’s alleged disparaging campaign against oats; next hearing on the matter scheduled for March 19.

Regional divide: Paytm and PhonePe dominate North India, Google Pay leads in the South

North India favors established platforms with integrated services, while South India leans towards tech-driven solutions with intuitive interfaces and multi-language support.

PhonePe pushes global boundaries, amidst regional growth challenges and WhatsApp Pay expands financial inclusion efforts across India despite rising cyber fraud concerns.

Wakefit records 50% revenue growth online during festive season

Sharing his views on the company’s growth, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co, said, “The festive season sale has gotten an incredible response from our customers this year. The trust that they continue to place in us is truly motivating and drives everything we do. At Wakefit.co, listening to our customers' needs and evolving with them has always been a priority. This year’s growth is a reflection of that commitment.”

Geographically, the North and East regions experienced the highest sales growth this year, with states like Uttar Pradesh, Madhya Pradesh, and Rajasthan showing a 4x spike in sales compared to pre-festive periods.