Category: Brand Marketing

Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup

The campaign was a runaway success, cementing Pepsi’s status as a cultural force in India.

In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.

Reddit co-founder Alexis Ohanian joins Frank McCourt’s bid to acquire TikTok

Alexis Ohanian's role in the bid, known as The People's Bid, will be to help shape the consortium's approach to social media, data privacy, and user control. (Image: Cosmopolitan)

Alexis Ohanian will leverage his expertise in social media to support McCourt’s initiative, dubbed “The People’s Bid,” which aims to restructure the platform with a user-centric data governance model.

With ‘Anytime is Pepsi Time’ campaign, we’re defining refreshment for summer season: PepsiCo

In 1996, Pepsi’s provocative campaign, “Nothing Official About It,” took direct aim at Coca-Cola, the official sponsor of that year’s Cricket World Cup.

Once a battleground for fierce marketing rivalries, the soft drink industry saw Pepsi and Coca-Cola wage high-stakes Cola Wars, particularly through cricket. With new players like Reliance-owned Campa Cola entering the fray, the question remains – are the Cola Wars poised for a comeback?

Cola Ad Wars Are Back!: Pepsi fires first salvo. ‘Nothing official about it 2.0’?

The ad cleverly weaves a rhythmic, playful list of life’s best moments—first time, thirst time, play time, crunch time, winner time, we time, me time—all reminding us that there’s never a wrong time to pop open a chilled Pepsi.

Pepsi just turned every moment into a refreshing celebration! While Coca-Cola played the game with its halftime campaign, Pepsi India took a bold and cheeky ad route.