Brand Marketing – Page 6

Emami’s Fair and Handsome rebrands to Smart and Handsome, Kartik Aaryan named brand ambassador

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

With India’s male grooming market estimated to be around Rs 18,000 crores in 2024, this shift reflects changing behaviour where men are increasingly investing in products that enhance their confidence.

Swiggy Instamart scales up to 76 cities, plans to launch standalone app

Users will be able to continue accessing Instamart's 10-minute deliveries of nearly 50,000 products through the unified Swiggy app or opt for the dedicated Instamart app for faster access and a more streamlined experience.

Quick-commerce platform eyes greater user adoption and convenience with both unified and separate app offerings.

Maha Kumbh to generate Rs 2 lakh crore in economic growth: CM Yogi Adityanath

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

Uttar Pradesh Chief Minister outlines massive economic impact of the 2025 Maha Kumbh and the event’s global significance.

Maha Kumbh 2025: Ashwini Vaishnaw launches Mahakumbh songs produced by AIR & Doordarshan

'Mahakumbh Hai' was sung by the music composer and singer Kailash Kher, the lyrics were penned by writer Aalok Shrivastav, and the music composed and arranged by Kshitij Tarey.

‘Mahakumbh Hai’ and Akashvani’s composition is a tribute to India’s rich cultural heritage, and the significance and grandeur of the Mahakumbh Mela.

India logs 9.2 bn kilometers with Uber in 2024: Report

Uber introduced several new offerings in 2024, including the premium Uber Black and the country’s first licensed app-based bus service, Uber Shuttle.

India’s ride-hailing patterns reached new heights last year, with Kochi riders receiving the highest average driver ratings. Meanwhile, Mumbai led the way in late-night trips, and the iconic Taj Mahal stood out as the top Uber Intercity tourist destination.

Pride Lands in your wardrobe and beyond: Disney’s roaring new Lion King merch

While the Pride Lands have long enchanted fans with tales of friendship, family, and destiny, now they're spilling into your closet, kitchen, and even your toddler's playroom.

From gold jewellery to peanut butter, Disney Consumer Products India turns up the nostalgia with Mufasa-themed goodies for everyone.

United Breweries suspends beer supply to Telangana Beverages Corporation

It was further stated that The Brewers Association of India (BAI) had made multiple representations to the Government regarding the industry-wide challenges, urging price increases to offset inflation. But, there was no resolution to date.

They cited the reason due to significant and operating losses that was ongoing in Telangana.

Swiggy unveils standalone app ‘Snacc’ for 15-minute food delivery

So far, Snacc is live only in Bengaluru, aligning with the city's reputation as a hotbed for food-delivery and tech innovations.

Standalone app joins the quick-service race, offering fast food, prepared meals, and beverages in Bengaluru.

Creditors object repayment plan of ZEEL Founder Subhash Chandra

Subhash Chandra was also restrained from disposing of or transferring his personal assets during this period. (Image: Forbes)

Creditors claim ZEEL founder’s proposed repayment is far below actual liabilities and that the committee of creditors largely comprised Chandra’s proxies.

X Corp unveils ‘X Money’ at CES 2025: A game changer for payments and creators

Linda Yaccarino's announcement comes on the heels of a significant behind-the-scenes push to acquire money transmitter licenses across multiple states, ensuring the necessary infrastructure for facilitating financial transactions.

At CES 2025, X CEO, Linda Yaccarino, reveals plans for ‘X Money,’ a transformative payment system designed to revolutionize transactions and elevate creator opportunities on the platform.