Category: Brand Marketing

Fan loyalty in IPL 2025: 98% have a favourite player, only 37% support a team, says report

On the team front, Royal Challengers Bangalore (RCB) and Mumbai Indians (MI) continue to lead fan allegiance within their home territories 91% of fans from RCB’s catchment area name it as their first or second favourite team, followed closely by MI and CSK. (Image sourced from Moneycontrol)

Virat Kohli and MS Dhoni remain the most admired, with Rohit Sharma, Suryakumar Yadav, and Rishabh Pant climbing into the top 10 rankings for the week.

Google AI can now compose music, clone voices, and decode speech

The tech giant also introduced a suite of new AI models designed to revolutionize content creation and communication. Lyria, now in enterprise preview, is a text-to-music model capable of generating high-fidelity, royalty-free music across various genres within minutes

Google highlighted its potential for creating custom soundtracks without licensing complexities.

IndiGo tops global charts with $23.3 billion valuation; becomes world’s most valuable airline

The airline's parent company, InterGlobe Aviation Ltd, reported an 18% drop in net profit for Q3 FY25 at Rs 2,449 crore, compared to Rs 2,998 crore a year earlier.(Image source: Moneycontrol)

The low-cost carrier’s market value surged past Rs 2 lakh crore ($23.3 billion), buoyed by a 13% rally in its stock so far this year—defying broader market weakness that has pulled the Nifty down nearly 6% year-to-date.

Supreme Court pushes for swift action on warning labels for packaged foods

The government has already received around 14,000 public responses on the matter and has set up an expert panel to evaluate the feedback and propose changes to the Food Safety and Standards (Labelling and Display) Regulations, 2020. (Photo: Unsplash)

The petition, filed through advocate Rajiv Shankar Dvivedi, calls on the Centre and all states and union territories to implement clear, front-facing labels indicating high levels of sugar, salt, and saturated fat in processed foods.

‘Viagra ads are okay, but vibrators aren’t’: Meta and Google ad policies drive sexual wellness brands to Reddit

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

Meta mutes, Google filters, Reddit listens. Founders of sexual wellness brands decode the shift.

Cool Profits: Ice Cream brands scoop up sales with digital-first advertising

The ice cream market in India is undergoing a transformation, driven by a growing demand for healthier alternatives such as sugar-free and dairy-free options. (Image: mae-black via Unsplash)

Online food delivery platforms have emerged as a crucial growth driver for the industry, allowing brands to expand their reach and cater to impulse-driven purchases

JIIF deploys ₹60 crore in 25 startups

JIIF has incubated 25 startups through three dedicated cohorts, out of which more than 30% have already raised their seed round. Additionally, 30 seed-stage startups incubated by JIIF till date have demonstrated aggressive month-on-month growth, securing next-round funding at 3x-5x higher valuations. (Image Source: Smart Governance)

Within last seven years of operations, JIIF has backed 108 startups with investments exceeding Rs 260 crores, with 20 startups successfully raising their next rounds this year alone.

Is your favourite influencer real? The blurring lines of authenticity in the age of AI

The real question isn’t whether brands or influencers will adopt AI—they already have. The question is: Will audiences care? (Image Source: Unsplash)

AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale.

Cool Comeback: Legacy ice-cream maker Dinshaw’s gets a brand makeover, taps into q-comm wave

"We have maintained a steady growth of 10% in the last few years. In FY 26, we will aim for 25% or more. The long-term plan will always be to grow at a CAGR of 20% minimum," shares Zervin Rana, Director at Dinshaw’s Dairy Food.

Although offline channels currently drive nearly 99% of ice cream sales for Dinshaw’s, which recently unveiled its refreshed brand identity, online is expected to contribute at least 10% of revenue within the next two years, says Zervin Rana, Director at Dinshaw’s Dairy Foods. In parallel, the company plans to launch around 20 new parlours and expand its footprint with over 6,000 new outlets this year.