Brand Marketing – Page 7

10x royalty increase; artists see significant streaming earnings surge: Spotify

In 2024, for the first time ever, an artist who received one in every million streams on Spotify generated over $10,000 on average. That’s 10x what the same stream share would have generated a decade ago. (Representative Image: Alexander Shatov via Unsplash)

The financial success of streaming extends beyond performing artists, significantly impacting songwriters and publishing rights holders as well.

Alphabet in talks to acquire cloud-security firm Wiz for $33 billion

The lawsuit, which was initially filed in 2011, claims that Google violated California's Unfair Competition law by charging advertisers for clicks on ads shown outside the geographic regions they selected.

If finalized, the acquisition would bolster Google’s cloud business, helping it compete more aggressively against market leaders Microsoft Corp. and Amazon.com Inc.

CCI greenlights HUL’s Rs 2,670 Cr. Minimalist buyout

HUL will also make a primary infusion of Rs 45 crore and plans to acquire the remaining 9.5% shareholding of Uprising Science in the coming two years.

The move significantly expands HUL’s portfolio, which already boasts over 50 prominent brands, including Lakme, Lux, Knorr, Kwality Wall’s, and Surf Excel.

SC questions Delhi HC’s takedown order against Wikipedia in ANI defamation case

The dispute arose after ANI filed a defamation case against Wikipedia, alleging that certain user edits on the platform described the news agency as a "propaganda tool" for the current Central government.

The legal battle began when ANI sued Wikipedia for defamation, alleging that certain users had edited its Wikipedia page to refer to the agency as a “propaganda tool” for the central government.

Srikanth Bolla joins Shark Tank India as newest ‘shark’ in season 4

Born in 1992 in the village of Seetharamapuram, Machilipatnam, Andhra Pradesh, Srikanth Bolla has inspired millions with his journey.

Featured on Forbes’ 30 Under 30 list, he established Bollant Industries in 2012, a Hyderabad-based company that manufactures environmentally friendly disposable paper and packaging products.

Fast-fashion retailer Forever 21 files for bankruptcy for second time

In a statement, the company announced that it will begin liquidation sales at its stores while simultaneously exploring a count-supervised sale of its assets.

Forever 21 may shift away from a complete shutdown and instead pursue a going-concern transaction, allowing it to continue operations in some form.

Marico invites creative pitches for its wellness and beauty brand

Marico seeks for creative and influencer marketing agency.

Marico is seeking for creative agency, having an experience working with beauty or wellness brands

CleverTap partners with upGrad to introduce AI-driven marketing training

Upon successful completion, learners will receive a joint certification from upGrad and CleverTap.

The initiative aims to equip learners with practical insights into customer engagement, retention strategies, and AI-driven marketing.

Ola Electric gears up for motorcycle deliveries; aims for profitability by Q1 FY26

Ola Electric remains committed to enhancing operational efficiency and expanding its product range, including its upcoming motorcycles.

Ola Electric reported a 28% market share in February and anticipates sustained momentum through March. With new product launches, the company expects further gains in the upcoming financial year.