Brand Marketing – Page 7

Urban Company rebrands ‘Insta Maids’ to ‘Insta Help’ amid backlash

The company announced the name change on X, “Words matter. That’s why Insta Maids is now Insta Help – because dignity, respect, and progress start with the name, and go beyond. Thank you for your feedback and for helping us make this change.”

Social media outrage and worker unions’ criticism push the company to alter branding.

Taboola and Microsoft strengthen 10-year ad partnership, expands to Outlook Mail and Office 365

This deepened collaboration reflects the growing influence of Taboola's AI-powered technology, which is designed to enhance monetization and user engagement across digital platforms, such as websites, devices, and mobile apps.

With this expansion, Taboola’s AI-powered advertising solutions will provide advertisers with the ability to connect with nearly 600 million daily active users in brand-safe environments.

Morgan Stanley to cut 2,000 jobs in first major workforce reduction under CEO Ted Pick

This restructuring effort, which affects about 80,000 employees globally, was planned prior to the recent market fluctuations.

The layoffs come amid a broader trend of workforce reductions across Wall Street, as financial institutions navigate an uncertain economic landscape.

Apple loses bid to escape German antitrust oversight

Apple’s legal setback comes amid broader resistance from major US tech firms against increased European regulatory measures.

Germany’s top civil court has ruled against Apple, supporting the country’s antitrust watchdog’s decision to impose tighter scrutiny on the tech giant and other US-based firms operating in digital markets.

Two key senior executives quit Hero MotoCorp

The company continued its strong presence in the premium motorcycle segment, selling over 11,000 units of the Harley-Davidson X440 in FY’25.

Hero MotoCorp has witnessed the departure of two senior executives amid ongoing challenges – Reema Jain, Chief Information and Digital Officer, and Sameer Pande, HR Head for Talent Management. Their exit comes on the heels of other recent leadership departures at the two-wheeler giant.

ANI alleges ChatGPT of crawling subscriber content in copyright dispute

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

ANI has alleged that ChatGPT has been illegally using its copyrighted content, including articles directly sourced from ANI’s website and content shared with its subscribers.

Omnicom’s takeover of IPG moves forward as shareholders approve merger

Omnicom CEO John Wren welcomed the shareholder backing, calling it a strong endorsement of the deal’s value and its potential to create a leading-edge advertising powerhouse

Siemens announces major job cuts in automation, EV charging businesses amid weak demand

The company highlighted that competitive pressures and reduced orders have significantly impacted its industrial automation business over the last two years.

The automation business, employing around 68,000 workers, has been hit hard by weak demand in China.

Tinder U launches in India; aims to help college students turn campus crushes into connections

Tinder U is now live across college campuses in India.

As per the company, Tinder U is tailored specifically for students, allowing them to sign up using their valid college email (.edu.in, .ac.in, or .in) to create a personalized and secure dating experience.

10x royalty increase; artists see significant streaming earnings surge: Spotify

In 2024, for the first time ever, an artist who received one in every million streams on Spotify generated over $10,000 on average. That’s 10x what the same stream share would have generated a decade ago. (Representative Image: Alexander Shatov via Unsplash)

The financial success of streaming extends beyond performing artists, significantly impacting songwriters and publishing rights holders as well.