Brand Marketing – Page 7

Brand Origins: The tiny music revolution ‘Walkman’ that changed how we listen

By the late ‘80s, the Walkman was everywhere. (Photo: Unsplash)

What’s the first cassette you ever played in a Walkman?

Efforts are on to reach more and more smaller advertisers: ISA Chairman Sunil Kataria

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

Sunil Kataria emphasizes the need for responsible AI usage in advertising as ISA moves to support smaller advertisers and embrace digital transformation.

‘AI is fuelling innovation, accelerating knowledge, and creating new opportunities’: Google India MD Roma Datta Chobey

In her address, Roma Datta Chobey emphasized how businesses are leveraging this transformative technology to become future-ready and reshape their operations.

Google India MD highlights AI’s transformative role in reshaping business strategies and customer engagement.

HUL’s Rohit Jawa explains AgenticAI and AI’s unprecedented impact on businesses

Rohit Jawa also acknowledged the rapid, often overwhelming advancements in AI technology. “The immense change in the capacity and capability of technology is something that frankly we as human beings are unable to comprehend."

At the ISA CEO Conference 2025, HUL’s Rohit Jawa explored how AI is reshaping industries and offered insights into the future of marketing and business in India.

Unified measurement is a work in progress, will take its own time, says ISA Chairman Sunil Kataria

The ISA, along with other industry bodies, continues to explore solutions, but for now, the road to standardization remains a work in progress.

Kotak Life and Kaun Banega Crorepati (KBC) celebrate their 25-year milestone with a strategic association

"Amitabh Bachchan should continue till he can” was the response of as much as 42% of the respondents surveyed, as per the IIHB and Rediffusion’s Red Lab report.

This collaboration features in KBC’s silver jubilee season.

P&G’s GenAI model ChatPG enables simplification and communication: Kumar Venkatasubramanian

"ChatPG has become a massive enabler, not just of simplification, but also of effective communication within the organization," Kumar Venkatasubramanian remarked.

P&G India CEO Kumar Venkatasubramanian highlighted the company’s cutting-edge advancements in technology, discussing on ChatPG, AI-driven consumer engagement, and supply chain innovation.

CMO Sai Narayan on how PolicyBazaar leveraged AI for customer engagement

PolicyBazaar's Chief Marketing Officer Sai Narayan at Storyboard18's DNPA Conclave

During the Storyboard18 DNPA Conclave, PolicyBazaar’s CMO Sai Narayan shared details about how the ‘AskPB’ idea was generated– company’s chatbot for users inquiring about insurance-related information

Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI

Rajiv Dubey, Dabur India's VP in Marketing

‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey

Google’s job cuts continue with latest layoffs in cloud division: Report

Google has cut staff in its cloud division, report claims.

In January this year, Google employees from the US and Canada signed an internal petition voicing concerns about the frequent rounds of layoffs