Category: Brand Marketing

Simply Speaking: Shorts #5 – The bane of biases

“Post hoc, ergo propter hoc” and confirmation bias are two distinct yet interrelated cognitive errors that can lead to faulty reasoning, writes Shubhranshu Singh. (Image source: Clearer Thinking)

Great marketing often blends data insights with gut feeling and market experience. Over-analyzing can crowd out these instincts, resulting in decisions that lack the human touch or miss emotional connection points that data alone can’t predict, writes Shubhranshu Singh in this week’s Simply Speaking.

Bombay HC grants interim relief to Skechers in trademark infringement case

The plaintiffs in the case include Skechers USA, Inc. and its Indian distribution partner, which holds the trademark rights for 'SKECHERS'.

The court’s ruling comes amid claims that certain defendants were distributing counterfeit goods bearing the ‘SKECHERS’ trademark and artistic designs, which could damage the brand’s reputation and goodwill.

Cred expands into insurance, leveraging Cred Garage to offer motor policies

Cred Garage, a feature that provides users with insights on vehicle spends, pending traffic violations, insurance renewal dates, and breakdown assistance, will now support distribution, marking Cred's first venture into the insurance sector.

With discounts for high credit scores, Cred partners with major insurers to launch motor insurance offering.

Britannia created ‘Ting Ting Ti-Ding’ when sonic branding was simply unheard of: Amit Doshi, CMO, Britannia Industries

"A sonic signature tune encapsulates a brand’s immersive and sensory experience. What we hear and what we see have a far greater impact in our memories than anything else. There have been very famous sonic signatures in the past. Intel and Mastercard’s sonic signature tunes have been truly inspiring through the years," Amit Doshi, CMO, Britannia Industries.

Amit Doshi, chief marketing officer, Britannia Industries, reveals to Storyboard18 the iconic signature tune ‘Ting Ting Ti-Ding’s’ total brand recall and how the collaboration with q-commerce firm Zepto aims to create delightful shopper experiences.