Brand Marketing Advertising

Indian esports ecosystem slows down. Who is to blame?

India's gaming industry is second-largest after China with the community comprising 500 million gamers

In India, the esports ecosystem revolves around two major game titles, Krafton’s Battleground Mobile India (BGMI) and Riot Games’ first-person shooter (FPS) game Valorant. Valve’s Counter-Strike 2 has yet to make a significant impact.

Mast & Meh: Coca-Cola, Amazon, Mountain Dew, Stayfree, Country Delight

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.