Brand Marketing Advertising

Essencemediacom bags the media mandate for Godrej Consumer Products in India

Essencemediacom won the mandate for GCPL following intensive pitch spanning over 4 months.

Essencemediacom won the mandate for GCPL following an intensive pitch spanning over 4 months.

UBL credits IPL, other sponsorships for Kingfisher’s strong growth in December quarter

IPL and other sponsorships fuel Kingfisher's growth momentum

In a BSE filing, UBL said Kingfisher grew by a mid-single-digit boosted by increased sponsorship investment including the IPL for cricket in the December quarter of 2024.

Indian esports ecosystem slows down. Who is to blame?

India's gaming industry is second-largest after China with the community comprising 500 million gamers

In India, the esports ecosystem revolves around two major game titles, Krafton’s Battleground Mobile India (BGMI) and Riot Games’ first-person shooter (FPS) game Valorant. Valve’s Counter-Strike 2 has yet to make a significant impact.

Mast & Meh: Coca-Cola, Amazon, Mountain Dew, Stayfree, Country Delight

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.