Brand sponsorships to soar by 20% as sports franchises enter esports arena

Mumbai City FC has already partnered with several endemic brands in the esports space, including Acer, Oppo, EA Sports, and Puma.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

IESF, SOGF bet big in India, proposes to establish self-regulatory esports body

The IESF, which includes 146 member countries, including India in collaboration with SOGF will host the International Esports Masters in India, scheduled for March 2025.

Storyboard18 had first reported about the meeting of Boban Totovski, General Secretary of the IESF, and Shankar Aggarwal, President of the SOG Federation with Minister of Youth Affairs and Sports

EXCLUSIVE: IESF, SOGF meet Minister of Youth Affairs and Sports, secures green flag

A source close to the matter said, “Dr. Mandaviya patiently listened to both the IESF and SOGF representatives and gave his approval to support initiatives aimed at expanding esports in India."

Boban Totovski, General Secretary of the IESF, and Shankar Aggarwal, President of the SOG Federation, met with the Minister and submitted a representation letter.

Jay Shah set to become youngest ICC Chairman, replacing Greg Barclay

Jay Shah's participation aligns with a precedent set by former ICC chairman N. Srinivasan, who attended BCCI meetings during his tenure in 2014-2015.

BCCI Secretary Jay Shah, with strong backing from England and Australia, is poised to become the International Cricket Council’s youngest chairman, replacing incumbent Greg Barclay in December 2024.

Meghalaya becomes first Indian state to sponsor an esports team

Additionally, Telangana is likely to be the first state to introduce comprehensive esports policies.

Meghalaya’s vision includes developing esports infrastructure, hosting tournaments, and providing comprehensive support to players, with the aim of bringing them to the forefront and representing Meghalaya, and India, on the global stage, including in future esports Olympics.