Mindshare India recently conceptualised and enabled the first-ever EV launch in the metaverse for Volvo Cars in a space called Volvoverse.
Month: July 2022
Tuffs shoes: Running into controversy
Look back at the iconic Indian ad featuring nude figures of Madhu Sapre and Milind Soman locked in embrace with a python draped around their torsos.
In conversation with GCPL’s MD & CEO, Sudhir Sitapati
Sitapati shares his vision for the company and the secret to building brands and businesses that are built to last
Bookstrapping: Upgrade by Blake Crouch
As our reviewer closed this book, this is what she understood of its message – ‘We need to stop humanity from destroying itself by upgrading our collective intelligence and reason. We will die out in the next century if nothing changes.’ Bookstrapping Rating: 3.5 stars
BCCI cricket sponsorship rights – what’s in it for Mastercard?
Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.
Leo Burnett India launches languages-focused practice LB Regional
LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients’ needs for regional markets.
NBA’s Mark Tatum: We are building the ecosystem in India to show kids a pathway
Storyboard18 caught up with NBA deputy commissioner Mark Tatum to talk about basketball and the NBA’s popularity in India, the market’s potential and efforts to unlock new audiences.
Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’
WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message – ‘Scam Se Bacho’
Brands that take a sharp view of growth will win market share: Meta’s Sandeep Bhushan
Storyboard18 spoke to Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta, on the sidelines of the inaugural Meta Marketing Summit in India.
CXO Moves: Dabur’s Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India
Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India’s new chief growth officer.