#Quantum Brief – storyboard18

Pune eatery wins legal battle against US based Burger King

The US company, which entered the Indian market in 2014, argued that the Pune eatery’s continued use of the name is damaging its reputation, goodwill, and business.

The court dismissed the 2011 suit filed by the Burger King Corporation, seeking a permanent injunction restraining infringement of trademark, passing off (the trademark as theirs), as well as monetary damages.

Mast & Meh: Oakley, Thums Up, Tata Motors, Myntra, Levi’s India

Still from Tata Motors' Durga Puja ad

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Exclusive: Unilever’s Harman Dhillon responds to feedback on viral Dove ad

Dhillon highlights that modern consumers are increasingly drawn to brands that resonate with their personal beliefs and values.

She also sheds light on how the iconic brand is addressing changing beauty standards

EXCLUSIVE: What moves India has the potential to shape the world, says YouTube’s Ajay Vidyasagar

According to Vidyasagar, India continues to play a crucial role in shaping how storytelling, technology, and commerce converge on YouTube.

Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, on Shorts’ story in India and more.

Biz Moves: Bharat Media Group gets cracking; Carat India, Hashtag Orange and Option Designs win accounts

Here’s a round-up of the agencies who’ve won new clients and business. (Representational image: Museums Victoria via Unsplash)

Keep up with all the key business wins and account movements.

ResMed hopes its rap track can help Indians sleep well

People are often unaware about sleep issues. There is a need to create awareness about the importance of sleep and sleep-related disorders. (Image: A still from ResMed's ad)

With a campaign featuring singer and rapper Baba Sehgal, the brand wants to change the way we treat sleep disorders.

Throwback: For the love of your wife – The Prestige cooker ad

Raja Bundela was an upcoming actor at that time, and this commercial went a long way to give him recognition. He even opined that women would walk up to him and compliment him, “Pati ho to aisa”.

Today, ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkar’ seems outdated, sexist even, but it’s one of the most memorable taglines ever written.

Mast & Meh: Spotify, SUGAR, Tata Capital, Byju’s, Vicks, Jar

Tank-ed: SUGAR's founder and Shark Tank judge Vineeta Singh makes a bizarre and seemingly forced appearance in this ad. Shark Tank hangover, perhaps?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Biz Moves: Leo Burnett, Grapes, FCB Interface, L&K Saatchi & Saatchi bag new business

Here’s a round-up of the agencies who beat competition to bag new clients and business. (Representational image: Vikram Sundaramoorthy via Unsplash)

Keep up with all the key business and account wins and movements.