Spotify – storyboard18

Spotify launches new in-house creative agency Creative Lab

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

Available in 11 markets, including India, the Creative Lab will enable advertisers to reach the Spotify audience more effectively.

Mast & Meh: Spotify, SUGAR, Tata Capital, Byju’s, Vicks, Jar

Tank-ed: SUGAR's founder and Shark Tank judge Vineeta Singh makes a bizarre and seemingly forced appearance in this ad. Shark Tank hangover, perhaps?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.