Byju’s to settle dues with BCCI, transfers Rs 500 million as first installment

Bjyu's used to be India's leading online education platform, which valued around $22 billion at its peak. But, the company found itself in trouble with the law and central agencies because of subdued demand and irregularities in foreign investments.

The NCLAT started bankruptcy proceedings against Think and Learn on July 16 on a Board of Control for Cricket in India’s plea over the non-payment of Rs 158 crore.

BCCI and Byju’s in settlement talks, NCLAT adjourns case till July 31

Bjyu's used to be India's leading online education platform, which valued around $22 billion at its peak. But, the company found itself in trouble with the law and central agencies because of subdued demand and irregularities in foreign investments.

The NCLT started bankruptcy proceedings against Think and Learn on July 16 on a Board of Control for Cricket in India’s plea over the non-payment of Rs 158 crore.

India At 75: BYJU’s Divya Gokulnath on building a new India

Globally, more than 72 million children are not able to gain access to an adequate education. In India, only about 43 percent of the roughly 255 million youth in the 15–25 age group are enrolled in educational institutions, writes Divya Gokulnath. (Representational image via Unsplash)

Divya Gokulnath, co-founder of BYJU’S, writes about building a new India on pillars of technology, education and entrepreneurship

Making of a smear campaign and the dark side of digital marketing

Advertising tactics similar to this incident have been implemented by various Bollywood stars and big brands, often causing consumer backlash and disillusionment. (Representational Image via Unsplash)

Smear campaigns are designed differently than regular campaigns and can run from one or two days to several weeks.

Ad spends dip as startups slash marketing budgets

Unlike established brands and industries, startups cannot afford to stop investing in brand building and sales either. (Representational image via Unsplash)

Winter in the startup category is also freezing advertising expenditure (AdEx) and marketing budgets. This is in sharp contrast to 2021, when startups contributed around 11 percent to the overall AdEx of around Rs74,000 crore as per industry estimates.