Month: May 2025

Cheil India transforms into Cheil SWA Group

The new group is led by Carlos LimSeob Chung, President and CEO, Cheil SWA Group. Joining him in leadership roles are Jitender Dabas as CEO of Cheil X, who will also steer other agencies under the SWA umbrella and Mandeep Sharma, who has been appointed COO of Cheil India to drive business transformation, especially in CRM and customer experience.

The Cheil SWA Group aims to strengthen its position as a business solutions partner for brands by merging creativity, data, media, technology and commerce.

Adobe announces strategic initiatives to fuel creativity in India

For over four decades, Adobe has been at the forefront of empowering creativity for All and building innovative digital experiences that enable billions around the world to tell their stories, promote their passions and grow their businesses. In India, that investment spans more than 25 years.

Adobe unveiled new collaborations with WAVES Bazaar, partnerships with the Indian Institute of Creative Technology, Tata Consultancy Services Interactive, and Accenture – all focused on equipping the next generation of Indian creators with the power of Adobe’s industry-leading creative tools.

Maha CM Devendra Fadnavis: ‘India is prepared to lead the world as a creative superpower’

"Through WAVES, we are building a bridge between our rich cultural heritage and our limitless digital future," says Devendra Fadnavis.

Devendra Fadnavis ended his speech with a quote by Swami Vivekananda, “The times of change don’t wait. And I would like to add to that: Here in Mumbai, we don’t just ride the waves—we create them.”

India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”

“Today, we solemnly assure you (PM Modi) that we will make WAVES the world's foremost entertainment platform, one with an Indian soul and a global voice," said Mukesh AmbaNi at WAVES 2025.

Mukesh Ambani, Chairman and Managing Director, Reliance Industries, hailed WAVES 2025 as a transformative global platform for India’s creative economy, highlighting its cultural power, tech integration, and $100 billion growth potential under PM Modi’s leadership.

WAVES, IICT to further strengthen Mumbai’s role as key centre in global creative ecosystem: Ashwini Vaishnaw

Speaking at WAVES 2025, Vaishnaw emphasised the role of technology in democratising content creation and reshaping how audiences consume media.

In his opening remarks at WAVES 2025, the Union Minister Ashwini Vaishnaw shared that leading global technology companies including Nvidia, Google, Apple, Microsoft, Adobe will collaborate to build the Indian Institute of Creative Technologies (IICT) in Mumbai into a world-class institution that equips young creators with the skills and tools for the future.

InspiRAYtion 24: How to enter at an award show

When you do a case study, ask yourself if it just must begin with ‘In India…’. Be nice to Jurors everywhere and stop using that phrase. It really grates on our collective nerves, states adman Rayomand J Patell. (Image Source: Unsplash)

Adman Rayomand J Patell in this week’s InspiRAYtion explains that when entering a category, it is necessary to consider what the category even is, and if the work does not fit, one should not waste their effort by entering it there.