Tag: InspiRAYtion

InspiRAYtion Twelve: Jabberwocky or Narakasura, what will you slay, this Diwali?

Sure, I get that there are real world emergencies and real world challenges. But they have to be the exception not the rule. We’ve all done our Mondays to Thursdays non stop and have the tile marks of our cabin floors on our foreheads to prove it, writes Rayomand J Patell. (Image credit: @jdopat on Instagram)

Unlike the Jabberwocky which is more a metaphor for an impediment in your mind, Narakasura is a real King in mythology, writes adman Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion Eleven: Pollyanna and the eternal sunshine of her optimistic mind

"All change for the better starts within us, if you’ve read the book Pollyanna, she was, “a gifted individual with the ability to direct her extreme optimism and good-naturedness (for the good) towards the manipulating of the negative, worldly, cynical or disillusioned emotions of the adults that inhabited her life.”, highlighted adman Rayomand J Patell.

Somewhere along the way agencies have accepted that fear and insecurity are the base emotions to operate from. To lead from weakness rather than to lead from strength. So, it’s incumbent to weaponise optimism, writes adman Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion Ten: What’s the value of what inspires you?

If Advertising has a superpower, it is to connect two things in ways they haven’t been connected before, or to show you the same old thing in an all new light. No idea generation technique can help with the raw ingredients for that process, unless you’re outside the office, hanging with real people who are as far away from advertising as can humanly be. It’s in their utterances, that our success lies, writes adman Rayomand J Patell. (Image source: WikiArt)

While one would love to correlate advertising success to the work directly, one’s value lies in the creativity that is brought to the table, writes adman Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion Eight: Oh wow, you won an award!

At the top, it’s a clear divide between most of the industry competing at one show, versus a few select agencies competing at another show. A curious case indeed, but such is life. On the brighter side, at least there’s a fair and rigorous system that doesn’t reward things that shouldn’t be anywhere near an awards show, pens down veteran adman Rayomand J Patell. (Image source: Unsplash)

With innumerable award shows today, in this week’s InspiRAYtion, veteran ad man Rayomand J Patell writes that, there are some which are making sincere attempts to actually be a real awards show. However, he also adds that not everything that one enters there, wins. Not everything that is judged, wins gold etc.

InspiRAYtion Seven: What to do when your creative leader rejects your work

If you see it from your Creative Leader’s point of view, a few coffees later, you should automatically recalibrate and find a whole new horizon that leads into entirely new thoughts and ultimately, ever more powerful ideas on the creative scale and the perfectly working one on the ‘does it work for this brief’ scale, highlights adman Rayomand J Patell. (Image source: Unsplash)

When the creative director says a no, despite a fantastic idea, see it from his or her eyes. Understand what they’re seeing and trying to show, explains adman Rayomand J Patell.

InspiRAYtion Six: Portfolio Night. Where nostalgia and ambition exchanged glances

Adman Rayomand J Patell highlighted, "Validation is nice, but ensure it comes from places that have high standards. Don’t settle for the easy wins, those aren’t worth the price of the trophies they give you." (Image source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell, shared his views and opinions on Class 2024 he came across during the Portfolio Night. Patell, who stated advertising as a discipline, his advice to them is to change jobs only when learning stops and to work harder than anyone else.

InspiRAYtion: Schrodinger’s Agency

Make no mistake, creativity is like watching for a ship at night. If you look for it dead ahead, you will never spot it. But if you’re relaxed and looking sideways, you’ll catch it. (Image: manja-vitolic via Unsplash)

“If you were somewhat awake through school, you’d know about Schrodinger’s Cat. Advertising being at the intersection of Commerce and Art, renders all agencies Schrodinger’s Agencies,” writes Rayomand J Patell in this week’s InspiRAYtion.