Tag: InspiRAYtion

InspiRAYtion Twenty – pearls before swine

Some of Advertising’s most enduring successes are people who have gotten up when the occasion demanded that a line be drawn in the sand, highlights adman Rayomand J Patell. (Image Source: Unsplash)

Advertising is a meeting of minds. That creates a culture of optimism and out of that is born brave work clients want. They pay well for said brave work that really moves the needle, writes adman Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion 19: Work from? How about we all just… work?

Presenteeism in the office doesn’t really give birth to killer work. What does, is a meeting of minds. And that, can happen online, in a coffee shop, in the Metaverse and yes, in the office too, highlights veteran adman Rayomand J Patell.

Great teams are focused on the work. They get it done. Regardless of whether they’re in bed, or at work, in a plane, at a shoot, or on occasion, even in a client’s office, highlights veteran adman Rayomand J Patell.

InspiRAYtion 18 – Crystal Gazing

"Agencies are going to reorder themselves in terms of quality," further adds adman Rayomand J Patell in this week's InspiRAYtion. (Image Source: Shop LC)

In this Sunday’s InspiRAYtion, adman Rayomand J Patell shared his opinions on the new aspects one can expect to unfold or shape in the coming year.

InspiRAYtion 17 – Will the biggest agency network be the best?

"So, who are the pirates in the biz? The ones for whom Advertising still matters. Brand building still matters. Sales and results and effective creative that persuades matters," writes adman Rayomand J Patell. (Image Source: Unsplash)

“In 2025 it’s increasingly going to be the little ‘piranhas’ that make the biggest creative impact,” writes ad man Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion 16 – The Blood Money Of Award Season

Major account wins of 2024. (Image Source: Unsplash)

Money is one of the most inspiring ideas there is. Have a lot of it in your life. Don’t let your growth be derailed by the toxic march towards industrialised award-ising. Be a round the year practitioner of great Advertising, you owe your talent and yourself that much, writes ad man Rayomand J Patell.

InspiRAYtion 15 – All criticism must be preceded by possession. The Jaguar canard

But to say you can’t criticise something because you will never be an owner is a canard that needs a wee bit of interrogation, writes adman Rayomand J Patell. (Image Source: Simon Furlonger)

Brands are our collective aspirations; our hopes and dreams, our line in the sand about quality and choice meaning something to us at a deep level. To attempt to negate that, is to reveal a shocking lack of understanding on what brands mean to people, writes ad man Rayomand J Patell.

InspiRAYtion Twelve: Jabberwocky or Narakasura, what will you slay, this Diwali?

Sure, I get that there are real world emergencies and real world challenges. But they have to be the exception not the rule. We’ve all done our Mondays to Thursdays non stop and have the tile marks of our cabin floors on our foreheads to prove it, writes Rayomand J Patell. (Image credit: @jdopat on Instagram)

Unlike the Jabberwocky which is more a metaphor for an impediment in your mind, Narakasura is a real King in mythology, writes adman Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion Eleven: Pollyanna and the eternal sunshine of her optimistic mind

"All change for the better starts within us, if you’ve read the book Pollyanna, she was, “a gifted individual with the ability to direct her extreme optimism and good-naturedness (for the good) towards the manipulating of the negative, worldly, cynical or disillusioned emotions of the adults that inhabited her life.”, highlighted adman Rayomand J Patell.

Somewhere along the way agencies have accepted that fear and insecurity are the base emotions to operate from. To lead from weakness rather than to lead from strength. So, it’s incumbent to weaponise optimism, writes adman Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion Ten: What’s the value of what inspires you?

If Advertising has a superpower, it is to connect two things in ways they haven’t been connected before, or to show you the same old thing in an all new light. No idea generation technique can help with the raw ingredients for that process, unless you’re outside the office, hanging with real people who are as far away from advertising as can humanly be. It’s in their utterances, that our success lies, writes adman Rayomand J Patell. (Image source: WikiArt)

While one would love to correlate advertising success to the work directly, one’s value lies in the creativity that is brought to the table, writes adman Rayomand J Patell in this week’s InspiRAYtion.