Tag: InspiRAYtion

InspiRAYtion 18 – Crystal Gazing

"Agencies are going to reorder themselves in terms of quality," further adds adman Rayomand J Patell in this week's InspiRAYtion. (Image Source: Shop LC)

In this Sunday’s InspiRAYtion, adman Rayomand J Patell shared his opinions on the new aspects one can expect to unfold or shape in the coming year.

InspiRAYtion 17 – Will the biggest agency network be the best?

"So, who are the pirates in the biz? The ones for whom Advertising still matters. Brand building still matters. Sales and results and effective creative that persuades matters," writes adman Rayomand J Patell. (Image Source: Unsplash)

“In 2025 it’s increasingly going to be the little ‘piranhas’ that make the biggest creative impact,” writes ad man Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion 16 – The Blood Money Of Award Season

Major account wins of 2024. (Image Source: Unsplash)

Money is one of the most inspiring ideas there is. Have a lot of it in your life. Don’t let your growth be derailed by the toxic march towards industrialised award-ising. Be a round the year practitioner of great Advertising, you owe your talent and yourself that much, writes ad man Rayomand J Patell.

InspiRAYtion 15 – All criticism must be preceded by possession. The Jaguar canard

But to say you can’t criticise something because you will never be an owner is a canard that needs a wee bit of interrogation, writes adman Rayomand J Patell. (Image Source: Simon Furlonger)

Brands are our collective aspirations; our hopes and dreams, our line in the sand about quality and choice meaning something to us at a deep level. To attempt to negate that, is to reveal a shocking lack of understanding on what brands mean to people, writes ad man Rayomand J Patell.

InspiRAYtion Twelve: Jabberwocky or Narakasura, what will you slay, this Diwali?

Sure, I get that there are real world emergencies and real world challenges. But they have to be the exception not the rule. We’ve all done our Mondays to Thursdays non stop and have the tile marks of our cabin floors on our foreheads to prove it, writes Rayomand J Patell. (Image credit: @jdopat on Instagram)

Unlike the Jabberwocky which is more a metaphor for an impediment in your mind, Narakasura is a real King in mythology, writes adman Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion Eleven: Pollyanna and the eternal sunshine of her optimistic mind

"All change for the better starts within us, if you’ve read the book Pollyanna, she was, “a gifted individual with the ability to direct her extreme optimism and good-naturedness (for the good) towards the manipulating of the negative, worldly, cynical or disillusioned emotions of the adults that inhabited her life.”, highlighted adman Rayomand J Patell.

Somewhere along the way agencies have accepted that fear and insecurity are the base emotions to operate from. To lead from weakness rather than to lead from strength. So, it’s incumbent to weaponise optimism, writes adman Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion Ten: What’s the value of what inspires you?

If Advertising has a superpower, it is to connect two things in ways they haven’t been connected before, or to show you the same old thing in an all new light. No idea generation technique can help with the raw ingredients for that process, unless you’re outside the office, hanging with real people who are as far away from advertising as can humanly be. It’s in their utterances, that our success lies, writes adman Rayomand J Patell. (Image source: WikiArt)

While one would love to correlate advertising success to the work directly, one’s value lies in the creativity that is brought to the table, writes adman Rayomand J Patell in this week’s InspiRAYtion.

InspiRAYtion Eight: Oh wow, you won an award!

At the top, it’s a clear divide between most of the industry competing at one show, versus a few select agencies competing at another show. A curious case indeed, but such is life. On the brighter side, at least there’s a fair and rigorous system that doesn’t reward things that shouldn’t be anywhere near an awards show, pens down veteran adman Rayomand J Patell. (Image source: Unsplash)

With innumerable award shows today, in this week’s InspiRAYtion, veteran ad man Rayomand J Patell writes that, there are some which are making sincere attempts to actually be a real awards show. However, he also adds that not everything that one enters there, wins. Not everything that is judged, wins gold etc.

InspiRAYtion Seven: What to do when your creative leader rejects your work

If you see it from your Creative Leader’s point of view, a few coffees later, you should automatically recalibrate and find a whole new horizon that leads into entirely new thoughts and ultimately, ever more powerful ideas on the creative scale and the perfectly working one on the ‘does it work for this brief’ scale, highlights adman Rayomand J Patell. (Image source: Unsplash)

When the creative director says a no, despite a fantastic idea, see it from his or her eyes. Understand what they’re seeing and trying to show, explains adman Rayomand J Patell.