Month: March 2025

Global Pioneers Summit 2025 Special

Speaking at the Storyboard18 Global Pioneers Summit, India’s Union Minister of Communication, Jyotiraditya Scindia, expressed confidence in the nation’s economic trajectory, asserting that the country is crafting a fresh narrative—one that seamlessly integrates its rich heritage with cutting-edge innovation.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

(From left to right: Nestle India's chairman and managing directr Suresh Narayanan, Ogilvy's global CEO Devika Bulchandani, PepsiCo India & South Asia's CEO Jagrut Kotecha, and Colgate-Palmolive(India)'s MD & CEO Prabha Narasimhan)

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies’ CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.

WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

“AI can generate content, but without human insight, it often misses the mark. It lacks the ability to truly understand human emotions, storytelling, and cultural context,” said Dix.

Ipsos’ Shaun Dix delivered a compelling message at the Global Pioneers Summit 2025 on ‘Misfits and the Machine: The role of AI in creative advertising’.

Bookstrapping: The Paradox of surging authors and dwindling readers

"Books in other languages, particularly those from culturally rich regions like Latin America and Europe, are gaining traction now through translation and increased international exposure. Every author is contributing to building a reading culture, even if it is to promote their own book," stated Reeta Ramamurthy Gupta. (Image Source: Unsplash)

In this week’s bookstrapping, Reeta Ramamurthy Gupta highlights that while the ease of publishing has led to a proliferation of books, the attention economy remains fiercely competitive.

Breaking: Gandhi family ends feud, restructures and merges Vadilal empire

A key component of the agreement involves securing the “Vadilal” brand within the company. Currently, the brand is used under a non-exclusive license from a promoter group entity.

The board approved a composite scheme of amalgamation to merge promoter/promoter group entities with Vadilal Industries. This includes the merger of Vadilal Finance Company Private Limited (VFCPL), Veronica Constructions Private Limited (VCPL) and Vadilal International Private Limited (VIPL).