Month: March 2025

Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES

Among the missing were some of the most powerful figures in advertising: Shashi Sinha of IPG Mediabrands, Anupriya Acharya of Publicis Groupe South Asia, Kartik Sharma of Omnicom Media Group, Harsha Razdan of Dentsu, Rana Barua of Havas India, and Dheeraj Sinha of FCB Group.

Despite the uncertainty, some leaders still showed up, making a silent statement of resilience. Sam Balsara of Madison World, Prasanth Kumar of GroupM were present at the event.

Krafton’s Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

At Storyboard18's Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group talk about the future of marketing in gaming.

At Storyboard18’s Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group discussed how creativity, community building, and brand partnerships are shaping the future of gaming in India.

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution

While AI excels at pattern recognition, optimization, and efficiency, creativity is inherently human, driven by emotion, cultural understanding, and intuition. But the question still remains if AI can truly replicate human ingenuity or is it merely an advanced tool that enhances human potential.

At Storyboard18’s Global Pioneers Summit 2025, Daniel Hulme, CEO – Satalia, Chief AI Officer – WPP; Ruchira Jaitly, CMO – Diageo India; Sanjay Menon, MD – Publicis Sapient India; and Rohit Bhasin, President – Head Affluent, NRI, Business Banking and CMO – Kotak Mahindra Bank, discussed ‘AI vs. Human Creativity – who truly drives the future of marketing’.

A celebration in crisis: The EMVIES 25th edition haunted by CCI scrutiny

Even the Advertising Club’s key faces—President Rana Barua and Vice President Dheeraj Sinha—were nowhere to be seen. The responsibility of carrying the night fell on the shoulders of Ad Club Joint Secretary Punitha Arumugam, Treasurer Mitrajit Bhattacharya, and former President Partha Sinha alongwith other committee members.

Legal teams had sent out their mandates to media agencies: Do. Not. Speak. The whispers in the hall carried more weight than the trophies being handed out on stage.

AI as a Business Imperative: Industry leaders weigh its transformative impact

(From L to R): Ajay Dang, Vrijesh Nagathan, Shibani Gharat (anchor), Kedar RAvangave, Anuradha Aggarwal and Sundar Srinivasan at Storyboard18 GPS Summit 2025.

Industry leaders at the Storyboard18 Global Pioneers Summit 2025 emphasized AI’s transformative role across sectors, highlighting its potential for efficiency, personalization, and ethical challenges.

Emvies 2025: Wavemaker & Mondelez India adjudged as the ‘Best Media Agency’ and ‘Best Media Client’ of the year

Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. with 380 points was declared as ‘The Best Media Client of the Year’. (Image Source: YouTube)

Mindshare India with 570 points stood second and EssenceMediacom with 275 points stood third.

Dream11’s IPL campaign creators unveil behind-the-scenes insights at Storyboard18’s Global Pioneers Summit

Creative leaders Adarsh Atal and Shriram Iyer joined celebrated filmmaker Nitesh Tiwari to discuss the creativity and power of great ads at Storyboard18's Global Pioneers Summit on March 28 in Mumbai.

The creative masterminds behind Dream11’s blockbuster IPL campaign ‘Aapki Team Mein Kaun’— Adarsh Atal, Group Chief Creative Officer, Quotient Ventures, Shriram Iyer, Co-founder, ZeroFifty Mediawork, and renowned filmmaker Nitesh Tiwari, delved into the key factors that contributed to the campaign’s success.

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Shamani shared that he revisits his persona every three months, using five key questions to ensure his content remains relevant.

At Storyboard18’s Global Pioneers Summit 2025, Raj Shamani spoke about redefining digital success by prioritizing long-term impact, authenticity, and audience trust over fleeting viral fame.