Agency news – storyboard18

2025: Building Learning Organisations, emerging brands, India stack and more…’ says Unny Radhakrishnan, Digitas India

"AI-assisted tools help create targeted content for micro-audiences, improving customer engagement and driving purchases. AI also enables personalised ad messages and visuals tailored to individual consumers at scale, improving advertising relevance," stated Unny Radhakrishnan, CEO, Digitas India.

Unny Radhakrishnan, CEO, Digitas India, on how 2025 will see new brands enter the market across categories and price points and building a learning organisation.

Havas-owned PivotRoots wins CoinDCX’s digital brand and performance marketing mandate

With this partnership, CoinDCX is poised to enhance its brand visibility, expand its user base, and further elevate India's position in the global cryptocurrency market.

PivotRoots will spearhead CoinDCX’s efforts to grow the crypto category in India and build a brand presence while driving substantial user acquisition and retention.

Omnicom Media Group to end 2024 with projected billings of $25.9bn

In early November research and advisory firm Forrester named OMG a “Leader” in its Forrester Wave evaluating global media management groups - a report that saw OMG earn both the highest score among the 12 groups assessed in the report as well as endorsements from clients for its transparent business practices, trustworthy relationships, and the strength of its Omni operating system for media and business intelligence. (Image Source: Instahyre)

Fueled by a series of wins and retentions including those from Amazon, Volkswagen Group, Unilever, and HP, OMG won $7.37 billion in total new business in 2024, according to the Global & Regional Billings & Market Shares Projected 2024 report.

Lowe Lintas bags the creative mandate of Complan

This mandate allows Lowe Lintas to leverage its unparalleled expertise in brand storytelling and consumer insights to fuel Complan’s growth and drive consumer engagement by creating deeper connections at local, ethnic, cultural, and sub-cultural levels, stated the company in a statement.

Following a competitive multi-agency pitch, Lowe Lintas is all set to steer Complan’s next chapter of growth and innovation.

82.5 Communications wins creative mandate of Bacardi India

Bacardi India aims to elevate the consumer experience through creative storytelling and engaging brand activations.

82.5 Communications will also play a key role in upcoming product launches for Bacardi India Private Limited.

WPP partners with UMG to offer music and entertainment solutions to brands

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

The new partnership brings together UMG’s family of artists and labels, and its global data and insights team, with WPP’s creative scale and extensive client network.

IPG-Omnicom merger has put the spotlight on us even more: CVL Srinivas, WPP

"For any business to stay relevant, it's important to be on your toes. If anything, this merger has probably put the spotlight on us even more, as a leader in this market. We've seen some of the commentary about the fact that we've been able to continue to grow our business and that despite running a really large group we work pretty seamlessly across our agencies," stated CVL Srinivas, WPP’s Country Manager for India. (Image Source: Pressreader)

CVL Srinivas doesn’t think the merger will affect WPP’s market share in India, where it reigns supreme.

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