Agency news – storyboard18

KFC India in the hunt for a ‘social first agency’

Further, KFC India also highlighted that 'interested' agencies could comment on the LinkedIn post, and they will take a call 'if they vibe'. (Representative image by Syed Hussaini via Unsplash)

KFC India’s specifications were that the agency should be specialised in meme marketing, should understand the pulse of GenZ, and should be able to attract the attention of the social media addicts.

OMD India wins the integrated mandate of Piramal Consumer Healthcare

Following a multi-round pitch, the agency has been selected to handle the mandate of scaling the brand through sharp, creative and forward-leaning communication efforts.

OMD India will spearhead the strategic marketing and media efforts for Piramal Pharma’s portfolio of OTC brands, including Lacto Calamine, Little’s, Tetmosol, Polycrol, and Women’s intimate health range like i-pill and i-activ, and will be managed out of the agency’s Mumbai office.

Digidarts bags the performance marketing mandate for Dabur

The FMCG (Fast-Moving Consumer Goods) sector stands as a cornerstone of economic growth, marked by rapid consumption cycles, evolving consumer preferences, and immense market potential. Following this momentum, Digidarts has partnered with Dabur, to leverage this growth driven by urbanization, rising incomes, and digital transformation.

As part of this engagement, Digidarts will focus on building and executing 360 performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms.

Mad Over Donuts appoints Gozoop Creative Digital as its brand partner for integrated marketing solutions

As a part of the integrated mandate, Gozoop Creative Digital will execute strategic campaigns to enhance MOD’s brand love and visibility.

From packaging and product development to marketing strategies, Gozoop will provide in-depth, 360-degree solutions that encompass every touchpoint of the brand’s presence.

Dentsu India Media Practice adds 80 brands in 2024, delivers 10% growth in billings

Dentsu India’s Media Innovations and Solutions team delivered and executed work across branded content, influencer marketing, gaming, and sports. This led to a 4X delta in the business. (Image Source: Passionate in Marketing)

New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund among others.

HDFC Life awards integrated media mandate to OMD India

The partnership with OMD India will not only build upon this legacy of customer-centricity and empowering millions through financial empowerment and inclusion but also help the brand continue to strengthen its footprint and accelerate the growth trajectory of its business.

The agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.

The shrinking middle: What a spate of agency consolidations means for the ad industry

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

2025: Building Learning Organisations, emerging brands, India stack and more…’ says Unny Radhakrishnan, Digitas India

"AI-assisted tools help create targeted content for micro-audiences, improving customer engagement and driving purchases. AI also enables personalised ad messages and visuals tailored to individual consumers at scale, improving advertising relevance," stated Unny Radhakrishnan, CEO, Digitas India.

Unny Radhakrishnan, CEO, Digitas India, on how 2025 will see new brands enter the market across categories and price points and building a learning organisation.

Havas-owned PivotRoots wins CoinDCX’s digital brand and performance marketing mandate

With this partnership, CoinDCX is poised to enhance its brand visibility, expand its user base, and further elevate India's position in the global cryptocurrency market.

PivotRoots will spearhead CoinDCX’s efforts to grow the crypto category in India and build a brand presence while driving substantial user acquisition and retention.

Omnicom Media Group to end 2024 with projected billings of $25.9bn

In early November research and advisory firm Forrester named OMG a “Leader” in its Forrester Wave evaluating global media management groups - a report that saw OMG earn both the highest score among the 12 groups assessed in the report as well as endorsements from clients for its transparent business practices, trustworthy relationships, and the strength of its Omni operating system for media and business intelligence. (Image Source: Instahyre)

Fueled by a series of wins and retentions including those from Amazon, Volkswagen Group, Unilever, and HP, OMG won $7.37 billion in total new business in 2024, according to the Global & Regional Billings & Market Shares Projected 2024 report.