Agency news – storyboard18

Enamor appoints Tilt Brand Solutions as its Brand & Communications AOR

Enamor has built a strong brand image by combining fashion, functionality, and innovation.

Launched in 2001 in a joint venture with Barbara of Paris, a French heritage lingerie brand, Enamor was created to bring premium fashion lingerie to Indian women.

Madison Media Infinity wins Media AOR of Samsonite India

A subsidiary of the global Samsonite International, the brand offers a range of luggage, backpacks and travel accessories designed to meet the needs of modern travellers.

The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and Digital.

Santosh Padhi launches independent advertising agency ‘Into Creative’

Into Creative will help brands find that Big Directional Idea — not a line that lives in communication, but a big bang of an idea that can penetrate deep into the brand universe, further added the agency in its statement.

Yogesh Rijhwani will lead creative, Tania Dey Strategy and Digital, Namrata Gosavi will lead design and digital, while Gargi Vegiraju will be the business lead. And, Santosh Padhi and Ayesha Ghosh will be involved with all aspects of the agency.

CCI raids Indian media agencies, ISA, AAAI, and IBDF – Insights from a senior leader who was questioned

The Competition Commission of India (CCI) has investigated 35 cartel cases in the last five years, minister of finance and corporate affairs Nirmala Sitharaman told the Lok Sabha on Monday.

The CCI’s actions come amid growing scrutiny of advertising industry practices, especially in the context of media buying, pricing transparency, and the role of intermediary bodies.

‘PR professionals feel undervalued, overworked’, survey reveals

Most PR professionals handle 2-6 clients while working 45-55 hours per week.

A survey mentioned that only 12% of PR professionals are fully satisfied with their salaries while only 16% expressed job satisfaction

Chaos Unfolds as CCI Raids Top Ad Agencies Over Alleged Price-Fixing; CEOs Unreachable Amid Ongoing Investigation

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

The raids also targeted the Indian Broadcasting and Digital Foundation (IBDF), a key industry group representing broadcasters.

HiveMinds secures ecomm marketing and retail media management mandate for Samsonite India

This collaboration marks a significant step in Samsonite’s e-commerce expansion strategy and further reinforce its position as a leading travel brand in the country.

Under this mandate, HiveMinds will manage end-to-end digital performance marketing across major e-commerce platforms such as Amazon, Flipkart focusing on driving conversions, optimizing media spends and maximizing brand visibility.

Webenza wins digital creative mandate for Joy Personal Care

The agency will enhance brand engagement with innovative digital creatives

Following a competitive multi-agency pitch, Webenza secured the digital creative mandate, taking on the responsibility of driving brand awareness and consideration across Joy Personal Care’s product portfolio through innovative ideation and creative execution across various formats.

FCB Kinnect appoints Abhinav Tripathi as National Creative Director

Tripathi's appointment signals FCB Kinnect’s commitment to innovation and bold storytelling in the ever-evolving digital landscape.

Before this role, Tripathi led McCann Worldgroup’s Digital & Content Studio as Creative Head.

Ahead of IPO, Value 360 Communications appoints Keshav Shanbhag as CFO

Keshav Shanbhag appointed as the Chief Financial Officer (CFO) at Value 360 Communications

With over 17 years of distinguished experience across investor relations, IPOs, mergers & acquisitions, and business turnarounds, Shanbhag will spearhead the company’s financial strategy and investor relations initiatives