Tag: Agency news

Rediffusion wins creative and media mandate for Keya Foods

The creative and media duties will span across integrated brand campaigns, digital initiatives, packaging communication, and activation ideas.

The creative business will be handled by Rediffusion’s Mumbai office while the media will be driven by Rediffusion SmartMedia out of Bangalore.

Cheil India transforms into Cheil SWA Group

The new group is led by Carlos LimSeob Chung, President and CEO, Cheil SWA Group. Joining him in leadership roles are Jitender Dabas as CEO of Cheil X, who will also steer other agencies under the SWA umbrella and Mandeep Sharma, who has been appointed COO of Cheil India to drive business transformation, especially in CRM and customer experience.

The Cheil SWA Group aims to strengthen its position as a business solutions partner for brands by merging creativity, data, media, technology and commerce.

Publicis acquires Adopt, a brand building company at the center of sport, athletes and culture

Adopt will continue to be led by Creech and Moore. Adopt will sit within Publicis Connected Media, supercharging its existing capabilities spanning media, data, digital, commerce, CRM, influencer and more.

Adopt specializes in helping marketers modernize through brand strategy; brand design and identity; and the development of products, experiences and solutions.

Rediffusion Kolkata wins the creative mandate of FMCG brand Prabhuji

As the brand prepares to scale its presence nationally and strengthen its consumer connect across evolving market segments, the agency has been entrusted with the end-to-end strategy, from brand positioning to integrated campaigns and content across media platforms.

Rediffusion will work closely with the Prabhuji team to build a strong and differentiated brand voice that stands for authenticity, quality, and cultural rootedness.

After AKQA exit, Ajaz Ahmed bets on a new vision with Studio.One

Ahmed's new venture comes amid industry-wide questions about whether traditional agency networks can keep up with rapidly changing client demands.

The move comes just six months after Ahmed’s high-profile resignation from AKQA in October 2024, a departure that was followed by several other senior exits.

PSUs fuel ‘Reverse Auction’ menace, undermining media ethics and agency value

Industry experts suggest PSUs contribute around 5-7% of India's total AdEx which is approximately over Rs 7,500 crore. (Image: Via Unsplash)

Industry veterans suggest that media retainers and commission frameworks must be standardized, urging industry bodies to take a more proactive role in advocating for change.

BBDO India’s CEO Suraja Kishore quits

Suraja Kishore began his career at Mudra Communications as the director - brand communications, and then joined Lowe Lintas as senior vice president. Then, he was the national planning director at Publicis Groupe, and held the position of executive planning director at McCann Worldgroup.

Suraja Kishore has worked across Mudra Communications, Lowe Lintas, Publicis Groupe, McCann Worldgroup.

FCB Group India rebrands to FCB India, unveils a unified agency identity

With this renewed structure, FCB India will house four distinct agency brands—Ulka, Interface, Neo, and Kinnect—each bringing its specialisation and strength while working cohesively to deliver outstanding business results for clients, stated the company in a statement.

As part of this transition, the agency previously referred to as FCB India—a sub-brand within the group—has now been rebranded as FCB Neo.

Democratization or Dilution?: The game of open agency pitches on LinkedIn

Despite all the negative aspects of pitching through this process, MullenLowe Lintas Group’s Krishna Iyer does hold out some hope, if it is done with ‘intent’. For new-age brands, the pitching process on LinkedIn allows them to bypass bureaucracy and connect directly with fresh talent. For nimble agencies, it is a chance to jump into the game—without waiting on formal RFPs or procurement portals, he said. (Image Source: Freight People)

Brands are increasingly turning to LinkedIn for agency pitch calls, raising questions about efficiency, intent, and the future of creative partnerships.