Agency news – storyboard18

Havas reports organic growth in net revenue of 2.1% in Q1 2025

In the first quarter of 2025, Havas posted a net revenue of 649 million euros, up 5.2% in the corresponding quarter last year.

Britannia appoints Tilt Brand Solutions as Agency on Record

Tilt has been tasked with conceiving impactful brand strategies, and to create & execute communication assets across formats and platforms that deliver engaging and meaningful brand experiences for new and current consumers.

Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships.

PHD India wins the integrated media mandate for Atomberg

The account was won post a multi-agency pitch, and will be handled out of the agency's Mumbai office. (Image Source: Web)

As part of the mandate, PHD India’s responsibilities will be to handle the brand’s entire scope of media services and audience-first integrated solutions.

WPP acquires data collaboration platform InfoSum

By integrating InfoSum’s capabilities with WPP Open – WPP’s intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure, stated the company in a statement.

Publicis Media bags LinkedIn’s global media mandate

This appointment comes post a week after LinkedIn named R/GA as its global strategic creative agency for LinkedIn Ads. (Image Source: Unsplash)

The responsibilities of Publicis Media will be to look into the platform’s media planning and buying efforts.

Dentsu Creative Isobar wins integrated creative mandate for Forevermark

As per the mandate, the agency will spearhead an innovative and emotionally resonant storytelling approach that speaks to the modern consumer, seamlessly blending heritage with contemporary luxury.

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Emvies 2025: Wavemaker & Mondelez India adjudged as the ‘Best Media Agency’ and ‘Best Media Client’ of the year

Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. with 380 points was declared as ‘The Best Media Client of the Year’. (Image Source: YouTube)

Mindshare India with 570 points stood second and EssenceMediacom with 275 points stood third.

Talented sets new benchmark with ESOP buyback, Rs 8 lakh minimum pay and profit-sharing

Unlike in the tech industry, ESOP buybacks are uncommon in the advertising sector, making this move a significant step toward building long-term financial security for employees.

Gautam Reghunath, co-founder and CEO of Talented.Agency, highlighted that these initiatives mark a significant milestone for the company, now in its third year.

Enamor appoints Tilt Brand Solutions as its Brand & Communications AOR

Enamor has built a strong brand image by combining fashion, functionality, and innovation.

Launched in 2001 in a joint venture with Barbara of Paris, a French heritage lingerie brand, Enamor was created to bring premium fashion lingerie to Indian women.

Madison Media Infinity wins Media AOR of Samsonite India

A subsidiary of the global Samsonite International, the brand offers a range of luggage, backpacks and travel accessories designed to meet the needs of modern travellers.

The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and Digital.