Tag: Agency news

Dentsu Creative Webchutney announces National Creative Leadership

They will be reporting to Surjo Dutt, chief creative officer, Dentsu Creative Webchutney.

The agency has appointed eight National Creative Directors (NCDs) across three regions. They are Ajeet Shukla & Giamaria Fernandes (West), Arijit Sengupta & Mark Flory (South), Romit Nair, Moumita Pal, Abhijeet Ray & Manzoor Alam (North).

FCB India wins creative mandate for Dulcoflex

The win follows an extensive multi-agency pitch and will be managed from the agency's Mumbai office.

As part of this mandate, FCB India will drive integrated marketing campaigns to reinforce Dulcoflex’s leadership in the laxative category and expand its relevance among Indian consumers.

GroupM secures global media partnership with Electronic Arts

With this collaboration, EA is set to benefit from GroupM’s extensive media planning and buying capabilities, further solidifying its position as a leader in the gaming industry.

“Thrilled to announce GroupM has been selected as Electronic Arts (EA)’s global media agency partner,” GroupM stated in a LinkedIn post.

Connekkt Media acquires Hollywood marketing agency Mob Scene

With this acquisition, Connekkt Media further strengthens its position as a global force in media and entertainment, with a strong global presence with its local offices and teams across Los Angeles, Mumbai, Dubai, Delhi NCR.

Mob Scene, the creative marketing force behind Avatar, Dune, Fast & Furious, Jurassic World, Barbie and A Complete Unknown joins Connekkt Media

Manchester City announces global partnership with Publicis Sapient

Leveraging its fully integrated SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities, Publicis Sapient will work closely with the Club to optimise operations, and elevate Manchester City’s digital experience off the pitch.

Through this partnership, Publicis Sapient will support Manchester City’s ongoing digital transformation strategy, helping the Club enhance its digital ecosystem.

KFC India in the hunt for a ‘social first agency’

Further, KFC India also highlighted that 'interested' agencies could comment on the LinkedIn post, and they will take a call 'if they vibe'. (Representative image by Syed Hussaini via Unsplash)

KFC India’s specifications were that the agency should be specialised in meme marketing, should understand the pulse of GenZ, and should be able to attract the attention of the social media addicts.

OMD India wins the integrated mandate of Piramal Consumer Healthcare

Following a multi-round pitch, the agency has been selected to handle the mandate of scaling the brand through sharp, creative and forward-leaning communication efforts.

OMD India will spearhead the strategic marketing and media efforts for Piramal Pharma’s portfolio of OTC brands, including Lacto Calamine, Little’s, Tetmosol, Polycrol, and Women’s intimate health range like i-pill and i-activ, and will be managed out of the agency’s Mumbai office.

Digidarts bags the performance marketing mandate for Dabur

The FMCG (Fast-Moving Consumer Goods) sector stands as a cornerstone of economic growth, marked by rapid consumption cycles, evolving consumer preferences, and immense market potential. Following this momentum, Digidarts has partnered with Dabur, to leverage this growth driven by urbanization, rising incomes, and digital transformation.

As part of this engagement, Digidarts will focus on building and executing 360 performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms.

Dentsu India Media Practice adds 80 brands in 2024, delivers 10% growth in billings

The cracks in Dentsu’s relationship with the industry started showing when a top agency snatched two major accounts—an automobile giant worth ₹1000 crore and an FMCG behemoth worth ₹1600 crore.

New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund among others.