Tag: Agency news

Lowe Lintas bags the creative mandate of Complan

This mandate allows Lowe Lintas to leverage its unparalleled expertise in brand storytelling and consumer insights to fuel Complan’s growth and drive consumer engagement by creating deeper connections at local, ethnic, cultural, and sub-cultural levels, stated the company in a statement.

Following a competitive multi-agency pitch, Lowe Lintas is all set to steer Complan’s next chapter of growth and innovation.

WPP partners with UMG to offer music and entertainment solutions to brands

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

The new partnership brings together UMG’s family of artists and labels, and its global data and insights team, with WPP’s creative scale and extensive client network.

IPG-Omnicom merger has put the spotlight on us even more: CVL Srinivas, WPP

"For any business to stay relevant, it's important to be on your toes. If anything, this merger has probably put the spotlight on us even more, as a leader in this market. We've seen some of the commentary about the fact that we've been able to continue to grow our business and that despite running a really large group we work pretty seamlessly across our agencies," stated CVL Srinivas, WPP’s Country Manager for India. (Image Source: Pressreader)

CVL Srinivas doesn’t think the merger will affect WPP’s market share in India, where it reigns supreme.

PUMA partners with adam&eveDDB to bring new global brand strategy to life

This year, PUMA partnered with creative company adam&eveDDB. adam&eveDDB’s strategy will elevate the brand by bringing PUMA’s credentials to the fore, further added the company. (Image Source: 1000 Logos)

adam&eveDDB’s first global brand campaign for PUMA will launch in spring 2025. The PUMA account will be led by teams from adam&eveDDB’s London and Berlin offices.

IPG acquires e-commerce intelligence platform, Intelligence Node

Intelligence Node will be leveraged across Interpublic’s portfolio of agencies and the company will maintain its current brand name.

Through Intelligence Node, IPG will aim to bolster its ability to maximize ROI for companies through faster, more informed decisions across product development, marketing, sales activation, and retail media.

Mars launches global review of its agencies

The review will focus on Mars snacking, and they include Snickers, M&M's, Mars Petcare which further includes Pedigree, Cesar brands, further added the report. However, Mars Nutrition does not happen to be a part of the review. (Image source: LinkedIn)

The reason for the global review is to bring down the brand’s number of agency partners.