Tag: Agency news

Century Pulp and Paper appoints Vector Brand Solutions as its brand & communications AOR

Hari Krishnan, Group Chief Business Officer, Quotient Ventures, adds, “We are excited to partner Century Pulp & Paper for their ambitious growth plans. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. Working alongside not just one of the pioneers in this industry, but also such a passionate team, is both exciting and fulfilling. We look forward to building a new brand narrative for Century.”

Part of Quotient Ventures, Vector Brand Solutions is a full funnel creative agency based out of Mumbai.

Lodestar UM collaborates with LGBTQIA+ owned businesses for Impact Day

Launched in 2016 under UM's corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage.

In India, Lodestar UM has collaborated with LGBTQIA+ owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs.

Interactive Avenues bags Racing Promotions social media mandate

The partnership will focus on enhancing motorsports awareness in India and unlocking opportunities for aspiring young individuals to pursue careers as racers, engineers, and mechanics.

The agency will be responsible for elevating the digital presence of RPPL’s flagship properties, the Indian Racing League and FIA Formula 4.

Madison Media Alpha bags Pilgrim India Media AOR

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Madison Media Alpha will be handling the entire media mandate for the brand.

Havas Media Network India bags the integrated media mandate of Muthoot FinCorp

Leveraging Havas Media Network India's strategic insights and creative prowess, Muthoot FinCorp aspires to strengthen its brand presence while amplifying their promise of transforming the lives of the common man through tailored campaigns, stated the company.

Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.

Lego gives its $627 million global media account to Publicis One

Publicis One will commence onboarding from the beginning of July, working with Initiative over a three-month period to ensure a seamless transition and continued strong presence for the LEGO brand. (Representative image by Yulia Matvienko via Unsplash)

The Lego Group appointed Publicis One (led by Starcom) as its global media agency following an 18-month long competitive pitch.

What WPP hopes to achieve with global communications agency – Burson

The new visual identity, inspired by the power of light to illuminate insights and reveal opportunity, reinforces the company’s commitment to counseling clients with bold creativity and advisory solutions.

Burson launched its new visual identity and value proposition across all global channels, articulating its modern approach to reinventing how reputation is built and protected in today’s dynamic environment.