Agency news – Page 3 – storyboard18

Interactive Avenues wins social media mandate for Home Centre

The partnership aims to enhance the brand's social media presence through a strategic focus on innovative, clutter-breaking content designed to drive engagement and business growth.

Digital arm of IPG Mediabrands India secures account to elevate Home Centre’s social media presence with innovative content and community strategies.

DS Group awards social media & performance marketing mandate to Brand Catapult for Läderach India

Announcing the appointment, Sanskriti Gupta, Läderach India, said, "Läderach India is thrilled to award its social media and performance marketing mandate to Brand Catapult. DS Group's partnership with Läderach highlights the dedication of delivering exceptional experiences to Indian consumers with focus on quality which was understood well by the Brand Catapult team. We are confident that their ability to craft engaging and impactful content will help us connect with a broader audience and share our passion for high-quality chocolates." (Image source: DLF-Emporio)

This was done post an extensive multi-agency pitch and a rigorous selection process.

Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks

In a joint statement, the three co-founders said, “ZeroFifty was born out of a desire to deploy simple human creativity in the service of complex brand challenges, without the teeming distractions that seem to have seized marketing and communications today. We are incredibly excited about what lies ahead." (From left to right: Shriram Iyer, T Gangadhar and Rajiv Chatterjee)

Rajiv Chatterjee, Shriram Iyer and T Gangadhar were co-founders at Tilt Brand Solutions.

Diageo renews its partnership with Enormous Brands

As its creative partner, Enormous Brands will continue to manage brand strategy, creative solutions leading to mainline, digital & on ground executions. (Image source: Cascade Strategy)

As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature from the prestige segment; Singleton and Tanqueray from the Reserve portfolio, Enormous Brands will additionally manage the creative mandate for Don Julio, the icon of luxury in India.

82.5 Communications bags Vadilal’s creative mandate

Vadilal is a household name and offers a large range of Ice Creams in the form of ice cream cones, candies, bars, ice-lollies, cups, family packs, and economy packs, in a variety of flavours, stated the company. (Image source: Facebook)

82.5 will handle the full-service creative duties of Vadilal for its entire portfolio along with their design expertise to help Vadilal with its packaging.

Efficacy Worldwide bags media AOR mandate for Hero Cycles

Aligned with Hero Cycles’ vision, Efficacy is set to provide its marketing and advertising services (TV, Print, Digital, Radio, Outdoor, Cinema and other allied services) with the impetus it needs to make its indelible mark on the industry, stated the agency. (Image source: Facebook)

The agency has bagged this mandate after a multi-agency pitch.

Dentsu X wins the integrated media mandate of Vi-John Healthcare India’s shaving category

The account was won following a competitive multi-agency pitch and will be serviced from dentsu X's Gurugram office.

As per the mandate, dentsu X – a branding and marketing agency from dentsu India, will drive innovation to position the brand in the market.

Publicis Groupe acquires independent commerce marketing company Mars United Commerce

Winning in commerce, by changing shopper behavior to drive business results, is increasingly a core element of marketers’ winning strategies. But activating in commerce has become increasingly complex, as brands must navigate a fragmented array of channels, media, technologies and data, stated the company. (Image source: LinkedIn)

Under the leadership of its CEO Rob Rivenburgh, Mars’ proprietary technology and solutions will further scale and supercharge Publicis’ existing commerce capabilities.

Wondrlab acquires influencer marketing platform OPA

OPA collaborates with over 300,000 influencers and 500+ brands including Nykaa, Vero Moda, Purplle, Sugar, Plum, etc.

This marks Wondrlab’s second strategic acquisition in the influencer marketing space and its sixth overall.

FCB launches Creative Council for India to elevate culture of creativity

The council will also focus on developing groundbreaking work that resonates with audiences and delivers real solutions to client challenges, stated the company.

The council is designed to elevate the culture of creativity, embrace new-age problem-solving, and set global benchmarks for exceptional work across the group by leveraging new-age tools using technology and data.