Tag: Agency news

Dentsu India Media Practice adds 80 brands in 2024, delivers 10% growth in billings

The cracks in Dentsu’s relationship with the industry started showing when a top agency snatched two major accounts—an automobile giant worth ₹1000 crore and an FMCG behemoth worth ₹1600 crore.

New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund among others.

HDFC Life awards integrated media mandate to OMD India

The partnership with OMD India will not only build upon this legacy of customer-centricity and empowering millions through financial empowerment and inclusion but also help the brand continue to strengthen its footprint and accelerate the growth trajectory of its business.

The agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.

The shrinking middle: What a spate of agency consolidations means for the ad industry

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

2025: Building Learning Organisations, emerging brands, India stack and more…’ says Unny Radhakrishnan, Digitas India

"AI-assisted tools help create targeted content for micro-audiences, improving customer engagement and driving purchases. AI also enables personalised ad messages and visuals tailored to individual consumers at scale, improving advertising relevance," stated Unny Radhakrishnan, CEO, Digitas India.

Unny Radhakrishnan, CEO, Digitas India, on how 2025 will see new brands enter the market across categories and price points and building a learning organisation.

Omnicom Media Group to end 2024 with projected billings of $25.9bn

In early November research and advisory firm Forrester named OMG a “Leader” in its Forrester Wave evaluating global media management groups - a report that saw OMG earn both the highest score among the 12 groups assessed in the report as well as endorsements from clients for its transparent business practices, trustworthy relationships, and the strength of its Omni operating system for media and business intelligence. (Image Source: Instahyre)

Fueled by a series of wins and retentions including those from Amazon, Volkswagen Group, Unilever, and HP, OMG won $7.37 billion in total new business in 2024, according to the Global & Regional Billings & Market Shares Projected 2024 report.

Lowe Lintas bags the creative mandate of Complan

This mandate allows Lowe Lintas to leverage its unparalleled expertise in brand storytelling and consumer insights to fuel Complan’s growth and drive consumer engagement by creating deeper connections at local, ethnic, cultural, and sub-cultural levels, stated the company in a statement.

Following a competitive multi-agency pitch, Lowe Lintas is all set to steer Complan’s next chapter of growth and innovation.

IPG-Omnicom merger has put the spotlight on us even more: CVL Srinivas, WPP

"For any business to stay relevant, it's important to be on your toes. If anything, this merger has probably put the spotlight on us even more, as a leader in this market. We've seen some of the commentary about the fact that we've been able to continue to grow our business and that despite running a really large group we work pretty seamlessly across our agencies," stated CVL Srinivas, WPP’s Country Manager for India. (Image Source: Pressreader)

CVL Srinivas doesn’t think the merger will affect WPP’s market share in India, where it reigns supreme.