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Brand Street Integrated expands service offerings with acquisition of ‘3% Collective’

Gurgaon based Brand Street Integrated (BSI), is a comprehensive integrated marketing agency that assists businesses from launch to awareness, visibility, and penetration.

The collaboration is aimed at crafting immersive brand experiences for the clients.

IPG reports $2.50 billion as revenue for first quarter of 2024

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

The net income reported was $110.4 million.

WPP records £3.4 billion revenue; 6.6 percent growth in India for Q1 2024

Mark Read, Chief Executive Officer of WPP, said, “The first quarter of 2024 was very much in line with our expectations with performance reflecting the toughest comparator of the year.”

NIC Ice Cream appoints Madison Media Ultra as Media AOR

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The account will be handled by the agency’s Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.