OAG aligns BBDO, DDB, TBWA and the Advertising Collective under one leadership and the ad group plans to accelerates investments in innovative tools, technologies, and AI platforms.
Tag: Agency news
Interactive Avenues wins the creative and media mandate of Super League Kerala
Interactive Avenues will craft SLK’s brand identity, and will be responsible for their social media presence, TVCs, digital content & creatives, OOH design, and cross-media campaigns.
Narayan Devanathan to lead newly launched Dentsu BX in India
In his expanded mandate, Narayan Devanathan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will aim to deliver transformative solutions that drive substantial value for clients, businesses, and society.
Unilever’s beauty business consolidates global creative duties with WPP
WPP will handle creative duties for brands such as Sunsilk, Tresemme, Clear, Pond’s, while continuing to handle Vaseline.
Exclusive: Beauty brand Oriflame calls for Media and Creative pitch
Oriflame is recalibrating its marketing and expansion strategies for the Indian market.
Century Pulp and Paper appoints Vector Brand Solutions as its brand & communications AOR
Part of Quotient Ventures, Vector Brand Solutions is a full funnel creative agency based out of Mumbai.
Lodestar UM collaborates with LGBTQIA+ owned businesses for Impact Day
In India, Lodestar UM has collaborated with LGBTQIA+ owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs.
Interactive Avenues bags Racing Promotions social media mandate
The agency will be responsible for elevating the digital presence of RPPL’s flagship properties, the Indian Racing League and FIA Formula 4.
Madison Media Alpha bags Pilgrim India Media AOR
Madison Media Alpha will be handling the entire media mandate for the brand.
Havas Media Network India bags the integrated media mandate of Muthoot FinCorp
Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.