Agency news – Page 6 – storyboard18

82.5 Communications bags Vadilal’s creative mandate

A key component of the agreement involves securing the “Vadilal” brand within the company. Currently, the brand is used under a non-exclusive license from a promoter group entity.

82.5 will handle the full-service creative duties of Vadilal for its entire portfolio along with their design expertise to help Vadilal with its packaging.

Efficacy Worldwide bags media AOR mandate for Hero Cycles

Aligned with Hero Cycles’ vision, Efficacy is set to provide its marketing and advertising services (TV, Print, Digital, Radio, Outdoor, Cinema and other allied services) with the impetus it needs to make its indelible mark on the industry, stated the agency. (Image source: Facebook)

The agency has bagged this mandate after a multi-agency pitch.

Dentsu X wins the integrated media mandate of Vi-John Healthcare India’s shaving category

The account was won following a competitive multi-agency pitch and will be serviced from dentsu X's Gurugram office.

As per the mandate, dentsu X – a branding and marketing agency from dentsu India, will drive innovation to position the brand in the market.

Publicis Groupe acquires independent commerce marketing company Mars United Commerce

Winning in commerce, by changing shopper behavior to drive business results, is increasingly a core element of marketers’ winning strategies. But activating in commerce has become increasingly complex, as brands must navigate a fragmented array of channels, media, technologies and data, stated the company. (Image source: LinkedIn)

Under the leadership of its CEO Rob Rivenburgh, Mars’ proprietary technology and solutions will further scale and supercharge Publicis’ existing commerce capabilities.

Wondrlab acquires influencer marketing platform OPA

OPA collaborates with over 300,000 influencers and 500+ brands including Nykaa, Vero Moda, Purplle, Sugar, Plum, etc.

This marks Wondrlab’s second strategic acquisition in the influencer marketing space and its sixth overall.

FCB launches Creative Council for India to elevate culture of creativity

The council will also focus on developing groundbreaking work that resonates with audiences and delivers real solutions to client challenges, stated the company.

The council is designed to elevate the culture of creativity, embrace new-age problem-solving, and set global benchmarks for exceptional work across the group by leveraging new-age tools using technology and data.

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Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi as advertising partner

Directed by filmmaker Ashim Ahluwalia and featuring an anthem by musician Shankar Mahadevan, the film takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgearhas contributed to the country’s growth through its partnerships and products, stated the company. (Still from the ad)

A campaign has been rolled out across TV and digital platforms. It also includes a partnership with India’s game show Kaun Banega Crorepati.

Peroni onboards McCann Worldgroup as its global creative partner

On the appointment, Nathalie Pfaff, Chief Growth Officer at Asahi Europe & International said, “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together.” (Image source: Unsplash)

As stated by McCann Worldgroup, they will take on the task of delivering a long-term, global core creative platform that will serve as the foundation for Peroni Nastro Azzurro’s consistent brand narrative across multiple consumer touchpoints and markets.

Omnicom consolidates agencies under Omnicom Advertising Group; Troy Ruhanen becomes Global CEO, OAG

Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025. (Image source: Facebook and LinkedIn)

OAG aligns BBDO, DDB, TBWA and the Advertising Collective under one leadership and the ad group plans to accelerates investments in innovative tools, technologies, and AI platforms.