Agency news – Page 5 – storyboard18

Interactive Avenues bags Racing Promotions social media mandate

The partnership will focus on enhancing motorsports awareness in India and unlocking opportunities for aspiring young individuals to pursue careers as racers, engineers, and mechanics.

The agency will be responsible for elevating the digital presence of RPPL’s flagship properties, the Indian Racing League and FIA Formula 4.

Madison Media Alpha bags Pilgrim India Media AOR

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Madison Media Alpha will be handling the entire media mandate for the brand.

Havas Media Network India bags the integrated media mandate of Muthoot FinCorp

Canal+, Havas, and Lagardère have become now three distinct entities.

Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.

Lego gives its $627 million global media account to Publicis One

LEGO India is joining hands with CDAC Noida supported by CPL to provide mentorship to 1-2 students per batch on their toy prototypes. (Representative image by Yulia Matvienko via Unsplash)

The Lego Group appointed Publicis One (led by Starcom) as its global media agency following an 18-month long competitive pitch.

What WPP hopes to achieve with global communications agency – Burson

The new visual identity, inspired by the power of light to illuminate insights and reveal opportunity, reinforces the company’s commitment to counseling clients with bold creativity and advisory solutions.

Burson launched its new visual identity and value proposition across all global channels, articulating its modern approach to reinventing how reputation is built and protected in today’s dynamic environment.

Brand Street Integrated expands service offerings with acquisition of ‘3% Collective’

Gurgaon based Brand Street Integrated (BSI), is a comprehensive integrated marketing agency that assists businesses from launch to awareness, visibility, and penetration.

The collaboration is aimed at crafting immersive brand experiences for the clients.

IPG reports $2.50 billion as revenue for first quarter of 2024

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

The net income reported was $110.4 million.

WPP records £3.4 billion revenue; 6.6 percent growth in India for Q1 2024

Mark Read, Chief Executive Officer of WPP, said, “The first quarter of 2024 was very much in line with our expectations with performance reflecting the toughest comparator of the year.”

NIC Ice Cream appoints Madison Media Ultra as Media AOR

The account will be handled by the agency’s Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.