Tag: Agency news

Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks

In a joint statement, the three co-founders said, “ZeroFifty was born out of a desire to deploy simple human creativity in the service of complex brand challenges, without the teeming distractions that seem to have seized marketing and communications today. We are incredibly excited about what lies ahead." (From left to right: Shriram Iyer, T Gangadhar and Rajiv Chatterjee)

Rajiv Chatterjee, Shriram Iyer and T Gangadhar were co-founders at Tilt Brand Solutions.

Diageo renews its partnership with Enormous Brands

As its creative partner, Enormous Brands will continue to manage brand strategy, creative solutions leading to mainline, digital & on ground executions. (Image source: Cascade Strategy)

As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature from the prestige segment; Singleton and Tanqueray from the Reserve portfolio, Enormous Brands will additionally manage the creative mandate for Don Julio, the icon of luxury in India.

82.5 Communications bags Vadilal’s creative mandate

A key component of the agreement involves securing the “Vadilal” brand within the company. Currently, the brand is used under a non-exclusive license from a promoter group entity.

82.5 will handle the full-service creative duties of Vadilal for its entire portfolio along with their design expertise to help Vadilal with its packaging.

Efficacy Worldwide bags media AOR mandate for Hero Cycles

Aligned with Hero Cycles’ vision, Efficacy is set to provide its marketing and advertising services (TV, Print, Digital, Radio, Outdoor, Cinema and other allied services) with the impetus it needs to make its indelible mark on the industry, stated the agency. (Image source: Facebook)

The agency has bagged this mandate after a multi-agency pitch.

Publicis Groupe acquires independent commerce marketing company Mars United Commerce

Winning in commerce, by changing shopper behavior to drive business results, is increasingly a core element of marketers’ winning strategies. But activating in commerce has become increasingly complex, as brands must navigate a fragmented array of channels, media, technologies and data, stated the company. (Image source: LinkedIn)

Under the leadership of its CEO Rob Rivenburgh, Mars’ proprietary technology and solutions will further scale and supercharge Publicis’ existing commerce capabilities.

FCB launches Creative Council for India to elevate culture of creativity

The council will also focus on developing groundbreaking work that resonates with audiences and delivers real solutions to client challenges, stated the company.

The council is designed to elevate the culture of creativity, embrace new-age problem-solving, and set global benchmarks for exceptional work across the group by leveraging new-age tools using technology and data.

Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi as advertising partner

Directed by filmmaker Ashim Ahluwalia and featuring an anthem by musician Shankar Mahadevan, the film takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgearhas contributed to the country’s growth through its partnerships and products, stated the company. (Still from the ad)

A campaign has been rolled out across TV and digital platforms. It also includes a partnership with India’s game show Kaun Banega Crorepati.