Agency news – Page 4 – storyboard18

IPG-Omnicom merger has put the spotlight on us even more: CVL Srinivas, WPP

"For any business to stay relevant, it's important to be on your toes. If anything, this merger has probably put the spotlight on us even more, as a leader in this market. We've seen some of the commentary about the fact that we've been able to continue to grow our business and that despite running a really large group we work pretty seamlessly across our agencies," stated CVL Srinivas, WPP’s Country Manager for India. (Image Source: Pressreader)

CVL Srinivas doesn’t think the merger will affect WPP’s market share in India, where it reigns supreme.

PUMA partners with adam&eveDDB to bring new global brand strategy to life

This year, PUMA partnered with creative company adam&eveDDB. adam&eveDDB’s strategy will elevate the brand by bringing PUMA’s credentials to the fore, further added the company. (Image Source: 1000 Logos)

adam&eveDDB’s first global brand campaign for PUMA will launch in spring 2025. The PUMA account will be led by teams from adam&eveDDB’s London and Berlin offices.

IPG acquires e-commerce intelligence platform, Intelligence Node

Intelligence Node will be leveraged across Interpublic’s portfolio of agencies and the company will maintain its current brand name.

Through Intelligence Node, IPG will aim to bolster its ability to maximize ROI for companies through faster, more informed decisions across product development, marketing, sales activation, and retail media.

Kenvue concludes its APAC media pitch; appoints Publicis Media as its agency

In early 2024, FCB and BBDO were added to Kenvue's creative agency roster, stated the media report. (Image source: Facebook)

The media account was earlier handled by IPG.

Mars launches global review of its agencies

The review will focus on Mars snacking, and they include Snickers, M&M's, Mars Petcare which further includes Pedigree, Cesar brands, further added the report. However, Mars Nutrition does not happen to be a part of the review. (Image source: LinkedIn)

The reason for the global review is to bring down the brand’s number of agency partners.

Rediffusion wins creative mandate for Nippon India Mutual Fund

Following a rigorous four-round pitch process, NIMF selected Rediffusion to handle its creative duties. (Image Source: AppAdvice)

This partnership aims to amplify NIMF’s brand presence in the competitive mutual funds industry through innovative, insight-driven campaigns.

GroupM bags smartphone giant Honor’s $250 million global media account

With this collaboration, EA is set to benefit from GroupM’s extensive media planning and buying capabilities, further solidifying its position as a leader in the gaming industry.

From 2025-2028, GroupM will look into Honor’s global media strategy and buying business covering China and overseas.

Interactive Avenues wins social media mandate for Home Centre

The partnership aims to enhance the brand's social media presence through a strategic focus on innovative, clutter-breaking content designed to drive engagement and business growth.

Digital arm of IPG Mediabrands India secures account to elevate Home Centre’s social media presence with innovative content and community strategies.

DS Group awards social media & performance marketing mandate to Brand Catapult for Läderach India

Announcing the appointment, Sanskriti Gupta, Läderach India, said, "Läderach India is thrilled to award its social media and performance marketing mandate to Brand Catapult. DS Group's partnership with Läderach highlights the dedication of delivering exceptional experiences to Indian consumers with focus on quality which was understood well by the Brand Catapult team. We are confident that their ability to craft engaging and impactful content will help us connect with a broader audience and share our passion for high-quality chocolates." (Image source: DLF-Emporio)

This was done post an extensive multi-agency pitch and a rigorous selection process.

Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks

In a joint statement, the three co-founders said, “ZeroFifty was born out of a desire to deploy simple human creativity in the service of complex brand challenges, without the teeming distractions that seem to have seized marketing and communications today. We are incredibly excited about what lies ahead." (From left to right: Shriram Iyer, T Gangadhar and Rajiv Chatterjee)

Rajiv Chatterjee, Shriram Iyer and T Gangadhar were co-founders at Tilt Brand Solutions.