Agency news – Page 4 – storyboard18

All the big breaks and exclusives only on Storyboard18

(Image source: Unsplash)

A round-up of some key exclusives and top breaks by Storyboard18’s team of wired reporters. Don’t miss a beat, follow us for more.

Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi as advertising partner

Directed by filmmaker Ashim Ahluwalia and featuring an anthem by musician Shankar Mahadevan, the film takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgearhas contributed to the country’s growth through its partnerships and products, stated the company. (Still from the ad)

A campaign has been rolled out across TV and digital platforms. It also includes a partnership with India’s game show Kaun Banega Crorepati.

Peroni onboards McCann Worldgroup as its global creative partner

On the appointment, Nathalie Pfaff, Chief Growth Officer at Asahi Europe & International said, “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together.” (Image source: Unsplash)

As stated by McCann Worldgroup, they will take on the task of delivering a long-term, global core creative platform that will serve as the foundation for Peroni Nastro Azzurro’s consistent brand narrative across multiple consumer touchpoints and markets.

Omnicom consolidates agencies under Omnicom Advertising Group; Troy Ruhanen becomes Global CEO, OAG

Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025. (Image source: Facebook and LinkedIn)

OAG aligns BBDO, DDB, TBWA and the Advertising Collective under one leadership and the ad group plans to accelerates investments in innovative tools, technologies, and AI platforms.

Interactive Avenues wins the creative and media mandate of Super League Kerala

The agency’s partnership with SLK will focus on building a premium football league that helps everyone succeed in the game through sustainable community building, healthy competition, youth development, and wholesome entertainment, stated the agency.

Interactive Avenues will craft SLK’s brand identity, and will be responsible for their social media presence, TVCs, digital content & creatives, OOH design, and cross-media campaigns.

Narayan Devanathan to lead newly launched Dentsu BX in India

Narayan Devanathan will continue to report to Harsha Razdan, CEO, South Asia, dentsu, while also reporting to Chris Bower, Managing Director, Business Transformation Consulting, APAC, dentsu, and Yuichi Toyoda, Global Practice President - Business Transformation (BX).

In his expanded mandate, Narayan Devanathan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will aim to deliver transformative solutions that drive substantial value for clients, businesses, and society.

Unilever’s beauty business consolidates global creative duties with WPP

Previously, as stated in a media report, these brands were managed by Interpublic Group of Companies, Omnicom Group, and Brandtech Group's Oliver in various regions.

WPP will handle creative duties for brands such as Sunsilk, Tresemme, Clear, Pond’s, while continuing to handle Vaseline.

Exclusive: Beauty brand Oriflame calls for Media and Creative pitch

According to Oriflame’s 2023 Annual report, Oriflame entered Asia in 1986, and currently has operations in China, India, Indonesia, Vietnam, Pakistan, Sri Lanka.

Oriflame is recalibrating its marketing and expansion strategies for the Indian market.

Century Pulp and Paper appoints Vector Brand Solutions as its brand & communications AOR

Hari Krishnan, Group Chief Business Officer, Quotient Ventures, adds, “We are excited to partner Century Pulp & Paper for their ambitious growth plans. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. Working alongside not just one of the pioneers in this industry, but also such a passionate team, is both exciting and fulfilling. We look forward to building a new brand narrative for Century.”

Part of Quotient Ventures, Vector Brand Solutions is a full funnel creative agency based out of Mumbai.

Lodestar UM collaborates with LGBTQIA+ owned businesses for Impact Day

Launched in 2016 under UM's corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage.

In India, Lodestar UM has collaborated with LGBTQIA+ owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs.