Month: November 2024

Cathay Pacific engages travellers in transit with its clever real-time OOH campaign

Anchored in its ethos, Move Beyond, the campaign blends technology and creativity to craft a narrative of premium travel and seamless connectivity.

At Mumbai’s Vakola junction, a digital display showcases the airline’s premium services and extensive global network, sparking wanderlust during the daily grind. In Delhi, the campaign takes personalization a step further, using Flight Information Display Systems (FIDS) to deliver real-time, flight-specific messages.

News18 India becomes the first Hindi news channel to be recognised at Asian Television Awards

Network18’s News18 India is the number one Hindi news channel with 13.8%5 viewership share in its genre. The recognition at The Asian Television Awards underscores the channel’s role as a definitive voice in Hindi journalism, combining hard-hitting reporting with a commitment to addressing real-world problems.

Kishore Ajwani, the show’s anchor and News18 India’s Managing Editor won the Best News Presenter recognition at the awards ceremony held in Jakarta, Indonesia.

Bookstrapping: Commercial books – the ‘not so literary’ cousins of highbrow literature

Barbara taylor Bradford's 1979 novel, ‘A Woman of Substance,’ is one of the best-selling novels of all time. The protagonist of this book - the first in a series of eight - was a self-made retail tycoon named Emma Harte - and the multi-generational series revolves around her rags to riches story. (Image Source: National Literacy Trust)

Reeta Ramamurthy Gupta in this week’s Bookstrapping touched upon British American novelist Barbara Taylor Bradford, who wrote till the ripe age of 90, sold a billion books, was a celebrated commercial writer, where her heroines tasted success due to their own intelligence and hard work. Gupta further credits commercial writers in keeping the reading habit alive and instilling value in that.

Spend as much time sharpening your axe as chopping: Chandramohan Mehra, Bajaj Allianz Life

"If you have 100 minutes to solve a problem, use 99 minutes to understand it. More often than not, experience is a bane as it accelerates things and may lead to suboptimal decisions. Hence, a holistic deep-dive is more effective. Another hack I live by and recommend to my team is preparing a to-do list, preferably in the evening before signing off for the day. It improves efficiency, speed, and the ability to do more with minimal anxiety," says Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life.

Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life, in a conversation with Storyboard18, touched upon the work and life hacks he swears by, what he’s reading, and strategies to avoid being burned out.

Delhi HC defers Tesla trademark case to April 2025

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

Mediation efforts continue between Elon Musk’s Tesla Inc. and Gurugram-based Tesla Power India over trademark infringement allegations.

HUL records 19 brands above Rs 1000 cr | Shareholders reject Punit Goenka reappointment | ASCI to report B4U Music’s betting ad

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Cyber fraud in India hits Rs 11,000 crore in 2024

The DPDP Act, passed by Parliament on August 9, 2023, followed the Supreme Court's recognition of privacy as a fundamental right six years earlier.

Rise in stock trading and digital arrest scams drive the surge; experts cite gaps in data protection and growing cybercrime services.