Month: November 2024

58% of businesses prioritize hyper-personalized products for customer value: Report

As hyper-personalisation is becoming increasingly essential in customer acquisition and retention, serving as a key tenet of profitable growth, Asian companies will similarly be shifting more attention towards value outcomes through personalisation (Photo: Unsplash)

58% of the businesses surveyed across Singapore, India, Australia and New Zealand (ANZ), and the US have sought to differentiate themselves by prioritising hyper-personalised products and services to deliver greater customer value.

HUL records 19 brands above Rs 1000 cr; Surf Excel to cross Rs 10,000 crore in turnover by FY25

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

HUL’s digital media contribution has tripled in the last four years to 40% of its total ad spends.

MAST & MEH: Zepto, Flipkart, Vi, Google, The Sleep Company, and more

We sift through the week’s ads to highlight absolute hits and the ones that missed the mark. With our no-nonsense, fun-filled take, you’ll get the lowdown on what’s worth your time and what’s better off skipped.

Who nailed it and who failed it? Dive into Storyboard18’s roundup of this week’s major hits and snoozefests in advertising!

Zee Ent appoints Saurav Adhikari as Additional Director

Saurav Adhikari is currently the founder and senior Partner at Indus Tech Edge Fund I, a growth fund. Adhikari also serves as a board member of Goodricke Group Limited, Accelya Solutions India Limited, and Bridgeweave Limited, UK, an AI-based fintech firm. (Image Source: Shiv Nadar University)

Saurav Adhikari is a senior global business leader with four decades of experience in businesses such as technology, FMCG, and consumer durables sectors.

Winzo’s antritrust complaint against Google prompts CCI to order probe

The decision by CCI to launch a probe throws light on the rising scrutiny of major tech companies and their market practices, especially in the online gaming sector, mentioned the report. (Image Source: Unsplash)

The allegations against Google include market access denial, favour of certain games, advertising restrictions, misleading warnings during app downloads.

Air India CEO: Merger is the Everest of corporate turnarounds, profitability will follow

Air India’s ambitious restructuring has involved a comprehensive overhaul, including a major merger of its subsidiary airlines, Vistara, AIX Connect (formerly AirAsia India), and Air India Express. These integrations have come alongside efforts to modernise the airline's fleet, improve service quality, and enhance its operational infrastructure. Wilson expressed confidence that, despite the challenges, the airline is on the right path. (Image Source: News18)

“The investment that we’re making in turning around Air India is significant. It will take some time to turn around the airline from a financial perspective, but I think if you look at our reports, we are making very, very good progress,” CEO Campbell Wilson shared.