Month: November 2024

Ad revenue revolution: Can q-comm challenge e-comm giants for advertising dominance?

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

As q-commerce firms like Zepto experience significant ad revenue growth, they are reshaping the advertising landscape, with Zepto projected to reach Rs 1,000 crore in ad revenue by 2025.

Intel broadens the role of Apurva Jani, the chip maker’s director of marketing, India Region

Apurva Jani brings rich insights from the Indian market as well as a deep understanding of sales, marketing and brand building, having worked with organizations such as Intel, General Electric, Ford, Tata and Mahindra & Mahindra.

Apurva Jani’s extensive career includes leadership roles at some of India’s most prominent companies, including General Electric, Ford, Tata, and Mahindra & Mahindra.

Honasa Consumer elevates Vipul Maheshwari to SVP – Product and Data Analytics

Vipul Maheshwari brings extensive experience in leveraging existing data infrastructure to solve complex business challenges. An alumnus of the Indian Institute of Technology, Delhi, with a master’s degree in mathematics and computer science, Maheshwari has previously held key positions at Delhivery and Global Analytics India Pvt Ltd, where he pioneered several data-driven business solutions.

In his new role, Vipul Maheshwari will lead this continued integration of advanced analytics for product development, further enhancing Honasa’s diverse brand portfolio.

SBI Funds Management appoints Nand Kishore as MD & CEO

Nand Kishore brings over 34 years of experience across various banking verticals at SBI, including branch banking, Treasury operations, and investment banking.

Before joining SBIFML, Nand Kishore served as Deputy Managing Director (Global Markets) at SBI’s corporate centre in Mumbai.

Government tightens measures to combat fake news, misleading ads, and online fraud

Through a combination of legislative updates, advisories, and grievance redressal mechanisms, these initiatives aim to safeguard users while holding intermediaries accountable.

The Government of India has introduced significant measures to tackle fraud related to fake news, deceptive advertisements, and counterfeit products on online platforms. Highlighting its commitment to a secure and trustworthy digital space, the government underscored the importance of ensuring an open and reliable internet for all users.

Can Colgate outshine peers? Volume growth key after ad spend jump

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

CLGT has been effectively leveraging AI-driven tools to deliver personalized consumer interactions on e-commerce platforms, resulting in 1.5x growth in engagement and content performance.