Month: November 2024

Apurva Sircar joins Leander Paes’s Flying Man Ventures as CEO

Apurva Sircar brings over 20 years of multifaceted marketing experience to the financial sector. (Image: Sircar at the Storyboard18 - Visionaries chapter in Delhi with L'Oreal India MD Aseem Kaushik and Kulmeet Bawa, Global Chief Revenue Officer, SAP Business Technology Platform.

Apurva Sircar previously led Bandhan Bank as senior vice president and head of marketing.

Gen Z fuels quick commerce growth in sportswear, wellness, and pet supplies: Meta

Dark patterns are a clever yet concerning design tactic, particularly prevalent in q-commerce apps. Think of the checkout process—it’s where most of the action happens, and companies know it. These strategies manipulate rather than guide the user, nudging them toward actions they might not otherwise take.

Even for categories such as jewellery and accessories, large electronics, home furnishings, online and offline purchases are now at par.

Rural growth moderating even as urban remains challenging, says Colgate

Brokerage firm Citi maintained its "sell" rating on Colgate-Palmolive India, with a price target of ₹3,000, stating that it expects the near-term earnings growth to moderate for the company, given the soft demand trends, advertising investments and high profitability seen in the base quarter. (Image Source: Education Post)

Colgate highlighted that it grew 2.4 times compared to peers in the first half of the current financial year, compared to the 1.6 times growth seen in the same period last year, which indicates gains in market share for the company.

Are IPL players getting more expensive? Auctions data tells a different tale

The average price per auction for the top 25 players at Rs 13.6 crore was more than the Rs 1.9 crore per player earned by 157 other players in the 2025 auction. (Image Source: News18)

Analysis shows that the median auction price paid per player in 2025 was lower than in 2018 and has not grown significantly since the first big auction in 2014.

Tamil Nadu’s online gaming rules to float next month

The TNOGA, established last year, has recommended that online gaming be prohibited between midnight and 5 a.m., with a daily play limit of four hours and each session restricted to two hours.

Stakeholders demand that video games should also be regulated by Tamil Nadu Online Gaming Authority (TNOGA) and be given equal treatment as Real Money Gaming

Brand Breakthroughs: Micro Influencers Matter – More

We are all marketing to an audience that is overwhelmed by promotional and advertising content. As people carefully curate who they choose to trust and follow for advice and recommendations, micro influencer marketing will only grow in relevance. Not just for brand building but for beefing up the marketing pipeline too, states Infosys' Sumit Virmani. (Image Source: Get Hyped)

The influence that comes from relevant expertise no matter how enticing the follower count is invaluable. These influencers with relatively fewer followers are often better suited to drive sales outcomes as they are readily trusted amongst their specialized target base, writes Infosys global CMO Sumit Virmani in this Brand Breakthroughs column.

Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year

"While we are looking at a substantial rise in our marketing budget, I’m unable to disclose the exact amount we’ve spent this year"

Almost 60 percent of total marketing spending is on digital media for Airtel Payments Bank which defines its target audience as “frequent digital transactors”.