November 2024 – Page 5

Global smartphone market rebounds, but Apple struggles amid Android surge

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

2024 sees a 6.2% rise in global smartphone shipments, but Apple posts modest growth as Android rivals dominate China and emerging markets, IDC report reveals.

The Good Glamm Group appoints Anika Malik Wadhera as Group Director – Marketing

As the former associate vice president - digital strategy at SapientRazorfish, Anika Malik Wadhera was responsible for helping brands identify opportunities for digital transformation and meet their marketing goals by developing a multichannel digital marketing strategy.

Anika Malik Wadhera previously led Sirona Hygiene as head of marketing.

Omnicom’s OMG wins media mandate of Tata Motors’ passenger vehicles business

The automobile giant initiated the pitch earlier this year, as previously reported by Storyboard18 exclusively.

Industry sources have confirmed to Storyboard18 that OMG has won the entire media mandate for Tata Motors PVs.

JetSynthesys appoints Ryo Shima as CEO – Gaming Division

Ryo Shima has also been instrumental in cross border Game Development (Japan-India-US) in the past at JetSynthesys.

In his new role, Ryo Shima will be charged with steering the strategic direction of the Gaming Division, with a focus on expanding the company’s portfolio, enhancing player experiences, and harnessing advanced technology to deliver groundbreaking gaming solutions, at a time when Indian companies are expanding their global footprint.

Kondurkar Studio wins creative mandate for Tata Group’s premium brand IRTH

IRTH, pronounced as “Arth” (meaning), is planning an aggressive expansion across India with exclusive brand outlets.

IRTH aims to achieve a topline target of approximately ₹600 crore, while the combined accessories division projects revenue of ₹1,000 cr by 2027

Google appoints Mitul Shah as MD – Google Devices & Services

Mitul Shah began his career at Maersk India as a senior executive and then he moved to Infosys Technologies as a consultant - forecasting and supply chain management. As the former principal and lead - CPG Industry Group at Accenture, Shah worked with Consumer Goods and Life Science companies across North America, UK/Europe, APAC and India region.

Mitul Shah previously led Apple as head – consumer sales.

Air India SATS appoints Ramanathan Rajamani as CEO

Ramanathan Rajamani joined SATS Ltd. in 2011. Notably, he also led a fully-owned subsidiary of SATS to win Singapore’s National Productivity Award in 2016. He has held pivotal roles within SATS, including CEO of AISATS from 2018 to 2021, CEO of SATS Security Services in Singapore, and Head of Projects & New Services Delivery across the Asia-Pacific region.

Ramanathan Rajamani started his career in 2001 as an engineer with the Defence Science and Technology Agency, where he played a crucial role in ensuring the reliability of fighter jets for the Republic of Singapore Air Force (RSAF).

Love, laughs, and 10-minute deliveries: Zepto and Shaadi.com’s bromantic billboard banter

Quick-commerce sensation Zepto and matrimonial giant Shaadi.com found their ads cheekily placed side-by-side, and the resulting banter turned into a LinkedIn showdown of epic proportions.

When quick commerce meets slow love, the result is a witty outdoor campaign that has LinkedIn giggling.