From strategy to spend, Bollywood’s promotional playbook has gone digital-first, and it’s not just about reach, but relatability.
Tag: Social Media
‘I’m personally invested’: PM Modi’s CEO roundtable sets the tone for global ambition
The meeting, held shortly after PM Modi’s keynote address at the WAVES 2025 in Mumbai, brought together a powerhouse of Indian and global leaders under one roof.
Mukesh Ambani’s 4-Point Vision to propel India’s M&E industry to $100 Billion
At WAVES 2025, Reliance Industries Chairman, Mukesh Ambani, called for investment, global ambition, global partnerships, and purpose-driven creativity to transform India into a global content powerhouse.
It’s the dawn of the Orange Economy: PM Modi at WAVES 2025
Content, creativity, and culture are the three pillars of the Orange Economy, says PM Narendra Modi at WAVES 2025 in Mumbai. Says “create in India, create for the world.”
India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”
Mukesh Ambani, Chairman and Managing Director, Reliance Industries, hailed WAVES 2025 as a transformative global platform for India’s creative economy, highlighting its cultural power, tech integration, and $100 billion growth potential under PM Modi’s leadership.
WAVES 2025: India’s global entertainment summit aims to chart a $50 billion future
WAVES 2025 is more than a celebration of entertainment; it is a declaration of India’s intent to lead the next generation of global storytelling.
India tightens digital borders with Pakistan after Pahalgam attack; Instagram blocks top celebs, YouTube channels banned
Among the restricted Instagram accounts are those of popular actors Hania Aamir and Mahira Khan, both no longer visible to Indian users as of April 30.
Subscription booms, but brands must stop dodging royalties, says Tips Music Chairman Kumar Taurani
Big brands are evading royalty payments to music label companies and artists for using their popular tracks in branded content on social media, Tips Music Managing Director Kumar Taurani said.
Microsoft Cloud and AI strength drives third quarter results
Satya Nadella, chairman and chief executive officer of Microsoft, said, “From AI infra and platforms to apps, we are innovating across the stack to deliver for our customers.”
Meta reports strong revenue, shrugs off trade war jitters as advertising, AI investment surge
Advertising, which accounts for roughly 98 percent of Meta’s revenue, remains the company’s financial engine and critical to funding its expansion into AI.