Tag: Social Media

Instagram tests ‘Locked Reels’; aims to boost creator engagement through secret codes

For marketers, it introduces a fresh format for gamified product reveals and buzz-worthy campaigns that drive engagement through mystery and participation.

In this early test, users are greeted with a prompt to “Enter secret code,” accompanied by a hint like “1st # in the caption.” Once the correct answer is entered, in this case, “threads”, the content unlocks, revealing a teaser for the Design account’s launch on Threads.

‘Viagra ads are okay, but vibrators aren’t’: Meta and Google ad policies drive sexual wellness brands to Reddit

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

Meta mutes, Google filters, Reddit listens. Founders of sexual wellness brands decode the shift.

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

At Storyboard18's Global Pioneers Summit, Kunal Shah, Founder and CEO of CRED observed, "The biggest disruption will be how humans adapt. High-commitment actions—like having kids—might decline. People may choose perpetual excitement over long-term responsibility."

“Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.

Is your favourite influencer real? The blurring lines of authenticity in the age of AI

The real question isn’t whether brands or influencers will adopt AI—they already have. The question is: Will audiences care? (Image Source: Unsplash)

AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale.

Kunal Kamra moves Bombay HC to quash FIR over ‘gaddar’ jibe at Eknath Shinde

The case stems from a performance earlier this year, where Kamra allegedly mocked Shinde by altering a popular Hindi song from the film Dil To Pagal Hai, using the term "gaddar" in reference to the Maharashtra leader.

Comedian challenges charges, citing violation of his fundamental rights in ongoing legal battle over controversial remark.

Meta fined by Turkey for defying content restrictions on Facebook and Instagram

In a statement, Meta said, "We pushed back on requests from the Turkish government to restrict content that is clearly in the public interest, and have been fined by them as a consequence.

The tech giant faces significant penalties for resisting Turkey’s demands to limit content amid ongoing political tensions.