Tag: Technology

GoMeZonTok: The tracking of our attention and how it is creating a new culture

Meta built a universe around social connection. Facebook led the surge, stitching communities together and eventually connecting nearly half of humanity. Not happy with just that, Meta expanded its turf in a classical ‘buy or bury’ manoeuvre — acquiring WhatsApp to dominate conversation, and Instagram to capture the explosion of image and video sharing. (Image Source: Unsplash)

Today, a handful of technology giants — Google, Meta, Amazon, and TikTok — dominate the internet in ways unprecedented in history of capitalism. The immense concentration of clout is reshaping not just the digital economy, but society itself, writes Shubhranshu Singh.

Context collapse: When programmatic automation turns brand messaging tone-deaf

From travel aggregators to skincare and grocery delivery services, commercial messaging appeared moments before or below footage of national grief, violence and suicide, not as conscious placement, but as collateral damage of automation.

As automation overrides empathy and brand safety falters during national tragedies, who’s accountable for the failures of programmatic advertising?

Netflix CEO: $2 bn economic impact and 20,000 jobs created in India post Covid

The Netflix executive highlighted that streaming is more culturally relevant than fleeting trends especially in India. "India has always had a strong cinema culture; people love films, whether in theatres or on TV. Streaming met the audience where they already were. Not everyone can get to theatres, or afford tickets, or even have a local cinema. Streaming solved that."

At WAVES 2025,Ted Sarandos, Netflix, CEO, shared, “It’s amazing how diverse India is. We have produced 150 original films and series shot across 90 different cities in India.”

Gaming startups increasingly concerned about legal and ethical implications of AI: Report

AI adoption in India’s gaming startups is on the rise, though still uneven across the ecosystem. NPC behavior (42.2%) leads as the most common use case, followed by enhancing animation pipelines (37.8%), procedural content generation (35.6%), and player personalization (33.3%). Despite these advancements, 1 in 5 startups still report no AI integration, reflecting untapped potential.

Gaming-specific laws are evolving, with increasing attention on content regulation, data privacy, and ethical AI usage. Rajasthan, Karnataka, Telangana, and Maharashtra are pushing innovation through startup policies that indirectly support AI-led gaming ventures.

TikTok fined 530 million euros by EU privacy watchdogs over China data transfer case

The investigation revealed that TikTok had violated the EU's strict data privacy regulations by transferring the personal data of European users to China, a breach of the General Data Protection Regulation (GDPR).

A four-year investigation reveals TikTok’s data transfers to China breached strict European privacy regulations, leading to hefty penalties and an order for compliance.

WAVES 2025 discusses accessibility in M&E sector: Experts call for inclusive innovation and policy reform

Together, the panel underscored a collective call to action: accessibility must be seen not just as a compliance requirement, but as a creative, ethical, and strategic imperative.

The panel discussion on “Accessibility Standards in the Media & Entertainment Sector” took place at WAVES 2025, with experts from academia, technology, policy, law, and journalism.

Instagram’s Adam Mosseri on India setting global benchmarks in social media habits

Addressing how Instagram ranks content types, Mosseri emphasized, “We don’t try to boost one type of content or suppress another. But we do observe trends—video, particularly short-form, is generally more engaging than static photos. It gets more likes, shares, and watch time. So on average, it ranks higher. That said, for some creators, static content performs better. Instagram is a diverse ecosystem—there’s room for everything from reels to poetry pages.”

At WAVES 2025, Adam Mosseri, Head of Instagram, revealed, “India’s diversity in language and culture is reflected in its content. The country has led in areas like subtitle translation and audio dubbing. There’s a lot the world can learn from how India bridges linguistic and cultural gaps across states and languages.”

Imagine a world where AI meets Ancient Intelligence: Nita Ambani at WAVES 2025

Hailing India's global presence, Nita Ambani shared, "For centuries, India has gifted the world its wisdom, its beauty, and its soul. Somewhere along the way, our voice softened. But now, it is rising again. And for that, we owe deep gratitude to our Prime Minister Modi Ji, whose unwavering vision and leadership have reignited India’s voice on the world stage with pride and purpose."

At WAVES 2025, Reliance Foundation Founder-Chairperson Nita Ambani said, “Let our Amar Chitra Kathas be the next Harry Potters. Let our epics – Ramayana and Mahabharata – light up the silver screens of the world. Let our stories inspire generations to come.”