Month: September 2023

Honasa Consumer’s Anuja Mishra: When you go to work like you’re going to school, it paves the way to enlightenment

"We are operating at different price points and different indices; there's strong growth in both the premium and mass segment. But in the current context, we are very much a masstige brand", says Anuja Mishra, EVP & CMO, Honasa Consumer.

For this week’s Weekender CMO, Storyboard18 had a chat with Anuja Mishra, Chief Marketing Officer, Honasa Consumer, who spoke about Generative AI, her take on the Netflix television series ‘Pepsi, Where’s My Jet?’, the book ‘No Rules Rules’ by Reed Hastings, and a lot more.

Bookstrapping: Dear Digital, We Need to Talk by Dr. Kristy Goodwin

This book provides thirty six micro habits to reset our boundaries when it comes to tech, without fear of #digitaldetox. (Image source: Amazon)

In Dear Digital, We Need to Talk by Dr. Kristy Goodwin, the author discusses the impact devices can have on one’s brain and cause neurobiological changes, explains why detoxes don’t work, why it is necessary to build a fortress around one’s focus and a lot more.

Zee-Sony merger may face further delay

In August, ZEEL and Sony's Indian units reached a non-cash settlement to resolve all disputes stemming from their failed merger.

Following its merger with Sony Entertainment India, Zee Entertainment Enterprises Ltd. (ZEEL) is set to be delisted from FTSE Global Equity indices.

Deccan Herald’s Shanth Kumar is PTI chairman, Praveen Someshwar of HT is vice-chairman

KN Shanth Kumar started his career at The Printers Mysore in 1983. The Printers Mysore publishes Deccan Herald, Kannada daily Prajavani, followed by newspapers Sudha and Mayura. Praveen Someshwar began his career at KPMG, and worked across ICI Paints and PepsiCo.(From left to right: KN Shanth Kumar and Praveen Someshwar)

Shanth Kumar replaces Aveek Sarkar, who served as Chairman of PTI for two consecutive terms

Cricket World Cup: Searches on Airbnb for Ahmedabad up by over 4000 percent for the anticipated India vs Pakistan match

In the light of the much awaited match between India and Pakistan on October 14, Airbnb saw over 4000 percent surge in searches for accommodations in Ahmedabad, the host city, for check-ins on that date. (Representative Image: Compare Fibre via Unsplash)

Based on searches made on Airbnb in H1 2023 (1 January – 30 June 2023) for check-ins during the tournament period, Ahmedabad, Bengaluru, Pune, Lucknow and Kolkata emerged as the hotspots for cricket driven tourism.

TRAI issues consultation paper on digital transformation through the 5G ecosystem

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

Written comments on the issues for consultation are invited from the stakeholders by October 30, 2023 and counter-comments, if any, by November 13, 2023.

Amazon puts its $20.6 bn media account up for review

The World Trade Centre, which has served as Amazon India’s headquarters since the company’s inception, houses 18 of its 30 floors, accommodating around 5,300 employees.

Amazon’s media account is under review at IPG’s Initiative, who has handled the company’s mandate since 2017.

Minister Rajeev Chandrasekhar defends net neutrality amidst telco push for OTT charges

“Net Neutrality in India was a hard fought battle for those who remember - which started during UPA government and peaked in 2015/2016. I led an effort where over 5 lac Indians wrote to TRAI opposing efforts of some telcos to cabelize the internet and double dip/charge,” the minister said in a social media post. (Image sourced from Moneycontrol)

In a social media post, Chandrasekhar emphasized on the critical role net neutrality played in fostering a globally competitive startup ecosystem in India.

Raymond’s Sunil Kataria re-elected as chairman of ISA

Sunil Kataria further mentioned, "At the ISA, as a founding member of the WFA, we are committed to fostering stronger partnerships to drive greater effectiveness and efficiency in advertising. As one of the founders of ASCI, we are also collaborating with the ASCI Academy to support education, training, and research, with the goal of promoting ethical and transparent advertising practices. As one of the three constituent bodies of BARC, we are closely partnering with it towards advertisers getting robust and credible data and are optimistic about further partnering with them in the digital measurement area."

Sunil Kataria has been elected for the year 2023-2024.

Rahul Shivshankar to host CNN-News18’s upcoming show ‘The Hard Facts’

The upcoming show aims to set itself apart through a singular commitment to objective reporting. Spearheaded by Rahul Shivshankar and supported by a team of seasoned researchers, the show embarks on a quest to unearth the stories that matter to the public.

Starting from 2nd October at 7 p.m., ‘The Hard Facts’ will deliver meticulously researched, unbiased news