Category: Quantum Brief

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

New Ipsos global trends report highlights consumer calls for stronger business and government leadership amid rapid change.

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

This musical creation, unveiled on the occasion of Independence Day is a stirring blend of traditional Indian classical music with contemporary rhythms, reflecting the diverse cultural heritage of India.

This musical creation, unveiled on the occasion of Independence Day is a stirring blend of traditional Indian classical music with contemporary rhythms, reflecting the diverse cultural heritage of India.

Pune eatery wins legal battle against US based Burger King

The US company, which entered the Indian market in 2014, argued that the Pune eatery’s continued use of the name is damaging its reputation, goodwill, and business.

The court dismissed the 2011 suit filed by the Burger King Corporation, seeking a permanent injunction restraining infringement of trademark, passing off (the trademark as theirs), as well as monetary damages.

Creatives cross with clients for scraping their ideas

The commoditisation of creative work and viewing ad agencies only from the 'transactional' point of view has drastically reduced the average length of a client-agency relationship. (Image: ckturistando via Unsplash)

Brands need to think of the agency / creative partner as collaborators rather than service providers or vendors that are meant to be squeezed.

Look beyond vanity metric to make most of print ads: Rajiv Gopinath of Publicis Media Services

While disruptive print innovations could serve as a means to stand out amidst the clutter, innovation alone may not suffice. The innovation needs to be actionable, says Rajiv Gopinath, Chief Solutions Officer, Publicis Media Services.

While much of the conversation on attention has been centred on digital advertising, Rajiv Gopinath, Chief Solutions Officer, Publicis Media Services, talks about how the concept of attention in print media has received less attention. He sheds light on the effectiveness of various ad placements in print, based on his analysis.

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

TRAI notifies amendments to the regulatory framework for Broadcasting and Cable Services. The authority has released recommendations on Listing of TV channels in Electronic Programme Guide and Upgradation of DD Free Dish platform to an Addressable System.

Epic Games CEO to fight against Apple’s app store policies

The new Digital Markets Act in Europe allowed Epic to launch its own Epic Games Store on iOS and to bring Fortnite back to the platform with reduced commissions to Apple.

Epic has been fighting Apple for years over the company’s revenue-sharing requirements in the App Store. While Epic’s antitrust lawsuit against Apple was defeated last year, many of its criticisms were echoed in a different lawsuit filed against Apple in March by the Department of Justice and 17 state attorneys general.