Category: Watch Listen

The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?

Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?

Govt advocates effective monitoring of AI regulation, fair compensation for media houses: Storyboard18 DNPA Conclave

Ministry of Info & Broadcasting and MeitY have pushed for the ethical use of Artificial Intelligence (AI) in media and technology sectors, as concerns about misinformation, deep fakes, and biased algorithms continue to emerge.

At Storyboard18 DNPA Conclave 2025, Information & Broadcasting Ministry and MeitY shared plans to soon launch AI foundational model, urged for effective AI regulatory framework and endorsed fair revenue sharing among publishers and big tech firms like Meta and Google.

Without fair compensation, quality journalism will be compromised: Sanjay Jaju at Storyboard18 DNPA Conclave

"Govt is looking at a range of regulatory reforms which will allow for modernisation, inclusivity and fair play in the industry," said Sanjay Jaju at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27.

Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, delivered a special address on the need for a transparent revenue sharing mechanism to protect the integrity of journalism in the digital age.

MIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

Union Minister Ashwini Vaishnaw said, "A $1 billion fund will be created for the creators' economy. This fund will be dedicated to ensuring that our energetic creators, who are using the latest technologies today, will be able to access capital, enhance their skills, upgrade their production levels, and reach the global market."

At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.

Consumers still ask kitna deti hai, but not just on mileage: Mahindra’s auto biz CEO

Nalinikanth Gollagunta emphasised that the first six months were crucial for preparing the company for upcoming vehicle launches, ensuring that M&M could continue meeting demand while positioning itself for future growth. (Image source: Biospectrum)

In a recent interview, Mahindra & Mahindra’s Auto Division CEO Nalinikanth Gollagunta shares insights on the company’s growth strategy, addressing challenges in supply chains and the transition to electric vehicle.

Purpose articulates the why of your existence, says Infosys Global CMO

In addition to technological advancements, Sumit Virmani touched on the increasing importance of purpose-driven marketing. He acknowledged the debate around "purpose versus performance" but dismissed it as a false dichotomy. According to Virmani, the real challenge for marketers lies in integrating both purpose and performance into their strategies.

Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, on the power of Purpose, the advance of AI and the biggest disruptions reshaping how businesses and brands are built.

Meta eyes India for business growth with WhatsApp updates, says VP Sandhya Devanathan

Sandhya Devanathan outlined Meta's focus on empowering businesses, both large and small, through innovative tools and platforms like WhatsApp.

With India being one of Meta’s most important markets, the company’s focus is set on delivering new features for WhatsApp that can drive significant business opportunities and support long-term growth.