IKEA’s Life at Home report shows that 50 percent of Indians believe their home is their favorite place to be. IKEA India’s CEO Susanne Pulverer talks about this report and how the insights from this report help them create better experiences for consumers.
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Media Dialogues with Storyboard18: AI and digital accelerating Tata Motors CV brand and business
Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group talk about how the customer journey has transformed in the commercial vehicles business, the role of media and acceleration of digital sales of CVs and more.
Pernod Ricard’s Kartik Mohindra on crowning India as a premier global whisky maestro
Kartik Mohindra, CMO, Pernod Ricard India talks about the market for single malt in India, the marketing and advertising strategies that are undertaken to promote liquor, and the key trends to watch for.
Media Dialogues with Storyboard18: Maintaining continuity In change, Maruti-Suzuki & Mindshare drive ahead
In a conversation with Storyboard18’s Delshad Irani, Maruti Suzuki’s Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani share exciting insights on navigating change in the Indian auto industry.
PC market demand has come back to normal: Acer’s Jason Chen
Chen, who visited India recently, reinforced the company’s commitment to the thriving Indian market with strategic initiatives aimed at fostering growth, innovation, and sustainability.
Media Dialogues with Storyboard18: Duroflex’s growth journey
Storyboard18’s editor Delshad Irani caught up with Duroflex MD Mathew Chandy & Group CEO Sridhar Balakrishnan on plans to ride India’s booming sleep economy.
Skechers India is growing and willing to invest in India: David Weinberg
Storyboard18 caught up with Rahul Vira of Skechers Asia, John Vandemore & David Weinberg of Skechers USA on Skechers India’s expansion plans, investment opportunities, India growth strategy, foray into tier 3 cities, partnership with sports & olympics and global expansion plans.
Converting gourmet grocery to luxury grocery: Nature’s Basket unveils experiential concept store
Shashwat Goenka, chairman at Spencer’s Retail, talks about RPSG’s entry into luxury food retailing and more.
Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career
Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.
All the highlights from the 19th edition of IAMAI’s marketing conclave
Catch all the highlights from the 19th edition of Internet and Mobile Association of India (IAMAI)’s Marketing Conclave held in Mumbai.