Category: Watch Listen

Skechers India is growing and willing to invest in India: David Weinberg

Rahul Vira of Skechers Asia, John Vandemore of Skechers USA & David Weinberg of Skechers USA in conversation with Storyboard18's Shibani Gharat.

Storyboard18 caught up with Rahul Vira of Skechers Asia, John Vandemore & David Weinberg of Skechers USA on Skechers India’s expansion plans, investment opportunities, India growth strategy, foray into tier 3 cities, partnership with sports & olympics and global expansion plans.

Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.

Bombay is the global Mecca of advertising: GCPL’s Sudhir Sitapati

Godrej Consumer Products Ltd’s MD and CEO Sudhir Sitapati and CMO Ashwin Moorthy in a conversation with Storyboard18’s Delshad Irani.

GCPL’s Sudhir SItapati and Ashwin Moorthy talk to Storyboard18’s Delshad Irani about their new in-house ad agency ‘Lightbox’. Why did they set it up? What are the challenges? How do they plan to leverage it? Find out.

India’s ad spending soars by 15.5 percent! Exclusive with MIB’s Apurva Chandra

Crime and such explicit content is good for TRP but it is not ideal for TV channels to show them. However, it's for the channels to decide what they want to show.

A report highlights a 15.5 percent increase in ad spending in India, reaching Rs 1,46,450 crore in 2023. India has risen in global ad spending and remains the fastest-growing market among the top 10 worldwide.

WATCH: The Visionaries – The biggest celebration of the brightest marketing minds in the country

The first chapter of the Visionaries program held in Gurgaon featured Nestle's Suresh Narayanan, Info Edge's Sanjeev Bikhchandani and CMOs and CEOs leading the country's biggest brands. (Stills from the event)

India’s top CMOs and CEOs assembled to celebrate the future of marketing and forward-thinking marketers building enduring brands. Watch!