Category: Watch Listen

Can’t stop at one: Emerging models of agency-client partnerships

Amit Doshi, Chief Marketing Officer at Britannia Industries; Subramanyeswar, Group CEO at MullenLowe Lintas Group; and Harshil Karia, founder of Schbang along with Storyboard18's Delshad Irani.

The dynamics between advertising agencies and their clients have undergone significant transformations in the past decade. While the traditional agency on record model still exists, it has had to evolve to meet the demands of an increasingly fast-paced, always-on, and crowded consumer environment. As a result, new partnership structures have emerged. Today, many large clients work with multiple agency partners, encompassing both established agencies and newer firms.

Piyush Pandey and Devika Bulchandani on all things new at Ogilvy India

Piyush Pandey and Devika Bulchandani, global CEO, Ogilvy

After over four decades at Ogilvy in various creative and leadership roles, Piyush Pandey, chairman global creative and executive chairman of Ogilvy India will move to an advisory role. In this role Pandey will continue to work closely with major clients and the agency’s executive team to ensure that Ogilvy India maintains its leadership position in India.

What’s the connection between Washing Powder Nirma, Chopsticks and Mithila Palkar?

Mithila Palkar’s name in the movie is Nirma. And yes, she is named after Nirma, the washing powder brand.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Find out what is the connection between Mithila Palkar, her 2019 Netflix film Chopsticks and washing powder Nirma.

Brand Blitz Quiz: And the winners are…

We had one and only Piyush Pandey, chairman global creative and executive chairman India of Ogilvy, as the chief panellist of our grand finale. Pandey shared unheard stories and fun-facts of India's most loved ad campaigns, creative minds, and brands.

Rabi Sankar Saha and Raktim Nag from Kolkata won the first edition of Brand Blitz Quiz, India’s First Panel Business Quiz Show by Storyboard18.

Piyush Pandey to join Brand Blitz Quiz’s finale as chief panellist

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Brand Blitz Quiz, India’s First Panel Business Quiz Show, attracted over 600 participants from 80 plus cities.

Fun-facts about Venkatesh Prasad, Javagal Srinath and ‘The OG’ CRED ad

This ad by CRED, called Venkaboys, featuring OG cricket legends Venkatesh Prasad, Javagal Srinath and Maninder Singh was an inspired take on the two famous music bands from the early days, Vengaboys and Boyzone.

Devaiah Bopanna, co-founder, Moonshot and one of the writers of the popular CRED ads shared unheard stories. Listen in.