Tag: brand

Global Ads Spotlight: How Dove’s ‘Cost of Beauty’ campaign tackled beauty ideals and mental health crisis

As Mary’s story unfolded, it became painfully clear: this wasn’t just her issue. It was the story of millions of girls around the world who had fallen victim to the very same pressures.

Dove took on unrealistic beauty standards and a mental health crisis with a campaign that won big at Cannes. Here’s how they used raw emotion, storytelling, and a viral strategy to challenge beauty standards and protect youth mental health. Read and watch in our Global Ads Spotlight column.

Election Commission’s advisory to political parties, ‘Use label if content is AI generated’

Nearly 50% Indians are increasingly worried about the misuse of AI, particularly its potential to fuel cybercrime and threaten financial security.

The aim of the guidelines was to prevent political parties and their representatives from disrupting a fair playing field by using “deep fakes” or AI-generated distorted content.

Swiggy ventures into sports with new subsidiary, Swiggy Sports

These initiatives are an addition to Swiggy’s past programs, such as the Recruitment Support, Licensing Support, Loan Services, amongst others.

The Ministry of Corporate Affairs has approved the incorporation of Swiggy Sports Private Limited, a wholly owned subsidiary of Swiggy, officially allowing the company to begin operations.