Q-Commerce DSPs to dent big tech’s ad revenue in India

Currently, brands allocate approximately 20% of their total revenue to Q-commerce platforms, with some D2C brands dedicating 50–60% of their overall ad budgets to these platforms.

Q-commerce apps like Swiggy Instamart and Zepto are already moving toward building their own Demand-Side Platforms (DSPs). Q-comm ad revenues are expected to surge.

Cash on delivery soars as social media commerce hits the brakes

A draft of the proposal, titled the CCI (Determination of Cost of Production) Regulations, 2025 is set to create a clear framework for evaluating anti-competitive pricing across sectors, especially e-commerce and quick-commerce.

Online shopping through social media apps is witnessing a slowdown, with nearly 1 in 5 online shoppers engaging in it in 2024.