’60 percent shoppers influenced by creators’, says Amazon’s Zahid Khan

"It is a collective responsibility to make sure that influencers transparently share information (without violating ASCI norms) especially the creators who have got a certain threshold of followers," Zahid Khan, Director of Shopping Initiatives for India and Emerging Markets, Amazon tells Storyboard18.

With the newly launched platform, content creators can produce and promote their content on Amazon.in, reaching a vast audience while optimizing their performance via automated product recommendations, performance reports as well as educational resources

India’s antitrust body recalls Flipkart investigation report after Xiaomi complaint

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

Xiaomi had raised concerns that the original report, which found Flipkart and certain sellers in violation of competition laws, contained proprietary data that should have been redacted.