ASCI – storyboard18

BIS draft guidelines streamlines advertising standards on e-commerce platforms

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

The Bureau of Indian Standards will accept feedback from stakeholders till February 15, aims to to benefit both consumers and other stakeholders involved in the e-commerce business.

Storyboard18 Impact: ASCI to report B4U Music’s betting ad to MIB

Storyboard18 reached out to Santosh Garg, Director of B4U Network Limited, for a comment, but he declined to respond.

Additionally, B4U Television Network India Limited has blacklisted the marketing agency that paid for the advertisement’s telecast.

EXCLUSIVE: B4U to face music for airing illegal betting and gambling platform’s ads

Storyboard18 reached out to Santosh Garg, Director of B4U Network Limited, for a comment, but he declined to respond.

B4U Music, one of the leading music channel was airing advertisements of an illegal offshore betting and gambling firm, Melbet.

ASCI escalates issue of illegal betting and gambling platforms’ ads to MIB

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Storyboard18 recently reported that offshore illegal gambling firms have been using the Pro Kabaddi League (PKL) as a sporting platform for surrogate advertising.

HUL sees rise in consumer complaints against its advertisements

In FY 2020-21 HUL in its annual report, had disclosed that 28 complaints were filed against its ads with the Advertising Standards Council of India (ASCI). In FY 2021-22, 14 complaints were filed with ASCI.

ASCI appoints NS Rajan as chairman

NS Rajan - Chairman, ASCI

At the meeting, Saugata Gupta, managing Director & CEO, Marico Limited, was elected vice-chairman, while Shashidhar Sinha, chief executive officer at IPG Mediabrands India, was appointed honorary treasurer.

Govt directs ad agencies to ensure strict compliance of guidelines on surrogate advertisements

98% of these processed ads required modification to align with regulatory standards. Over the last three years, ASCI has also reported 1085 cases of advertisements that were in direct violation of law to both central and state regulators. 765 of these were illegal betting ads and 320 were direct liquor advertising.

The directions come in the wake of surrogate ads being noticed in the recent sports events that were televised globally.

ASCI reports 385 Virtual Digital Asset ads with influencer disclosure violations; 296 Binomo ads needed modification

The top six violative categories included emerging sectors such as gaming and cryptocurrency. (Representative Image via Unsplash)

ASCI’s Sector Report Card shows that 48 percent of the ads that were processed were published digitally, and 29 percent of the complaints that were filed involved influencers.

Are crypto investors losing faith in finfluencers?

Experts estimate that crypto exchanges contributed over ₹200 crore to advertising expenses in 2021, with over ₹90 crore spent during the IPL.

The news of cryptocurrency exchange Vauld suspending all its transactions has raised questions about finfluencers promoting the brand and the high-risk category.