ASCI – storyboard18

Actor Urvashi Rautela under scanner for promoting illegal gambling platforms

Earlier, Urvashi Rautela had received a backlash for promoting another illegal betting and gambling platform, Lotus365.

Earlier, Urvashi Rautela had received a backlash for promoting another illegal betting and gambling platform, Lotus365. Moreover, multiple celebrities including Rautela were under scanner of the government for promoting Mahadev Online Book, an illegal betting company.

EXCLUSIVE: ASCI to report Snoop Dogg backed gambling platform ‘Roobet’ to MIB

Roobet, a Cyprus-based illegal betting and gambling company endorsed by American rapper Calvin Cordozar Broadus Jr., better known as Snoop Dogg, falsely claims UPI as one of its partners.

Storyboard18 had highlighted the misuse of the UPI brand name by illegal gambling and betting companies to lure Indian users onto their platforms.

Consumer advocacy groups demand ban on opinion trading platforms in India

The letter, written by CAIT's National President, B.C. Bhartia (a copy of which is with Storyboard18), highlights the rapid growth of opinion trading platforms, which have attracted over 50 million users in India.

Many advertisements, including influencer promotions, falsely portray earnings as risk-free, potentially violating ASCI and CCPA guidelines on deceptive promotions.

BIS draft guidelines streamlines advertising standards on e-commerce platforms

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

The Bureau of Indian Standards will accept feedback from stakeholders till February 15, aims to to benefit both consumers and other stakeholders involved in the e-commerce business.

Storyboard18 Impact: ASCI to report B4U Music’s betting ad to MIB

Storyboard18 reached out to Santosh Garg, Director of B4U Network Limited, for a comment, but he declined to respond.

Additionally, B4U Television Network India Limited has blacklisted the marketing agency that paid for the advertisement’s telecast.

EXCLUSIVE: B4U to face music for airing illegal betting and gambling platform’s ads

Storyboard18 reached out to Santosh Garg, Director of B4U Network Limited, for a comment, but he declined to respond.

B4U Music, one of the leading music channel was airing advertisements of an illegal offshore betting and gambling firm, Melbet.

ASCI escalates issue of illegal betting and gambling platforms’ ads to MIB

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Storyboard18 recently reported that offshore illegal gambling firms have been using the Pro Kabaddi League (PKL) as a sporting platform for surrogate advertising.

HUL sees rise in consumer complaints against its advertisements

In FY 2020-21 HUL in its annual report, had disclosed that 28 complaints were filed against its ads with the Advertising Standards Council of India (ASCI). In FY 2021-22, 14 complaints were filed with ASCI.

ASCI appoints NS Rajan as chairman

NS Rajan - Chairman, ASCI

At the meeting, Saugata Gupta, managing Director & CEO, Marico Limited, was elected vice-chairman, while Shashidhar Sinha, chief executive officer at IPG Mediabrands India, was appointed honorary treasurer.