HUL – storyboard18

HUL sees rise in consumer complaints against its advertisements

Hindustan Unilever in its results for the quarter and year ended March 31, 2024 stated that the ad and promotions spends increased to hit Rs 1616 crore in Q4.

In FY 2020-21 HUL in its annual report, had disclosed that 28 complaints were filed against its ads with the Advertising Standards Council of India (ASCI). In FY 2021-22, 14 complaints were filed with ASCI.

When founders become content creators

Comedian Rohan Joshi and The Whole Truth founder Shashank Mehta in an ad for the company.

They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.