HUL – storyboard18

“We’ll continue with the campaign, with modifications,” says HUL on Lakmé Ad dispute

According to Jawa, Fernandez wants to build India as one of his key markets along in the future.

HUL agreed to take down the current online ads in 24 hours, and hoardings will be removed by both the parties in the following 48 hours.

Breaking: Honasa and HUL settle sunscreen Ad dispute, Lakmé to modify campaign

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Per the agreement reached in court, HUL will alter the advertisement by changing the product’s color to light yellow, ensuring it no longer resembles Honasa Consumer’s Derma Co. sunscreen. Additionally, the phrase “online bestseller” will be replaced with “some sellers.”

Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Senior counsel Amit Sibal, representing Honasa Consumer Limited — the parent company of Mamaearth — urged the court to order the immediate removal of the HUL advertisement across all platforms, including print, out-of-home (OOH), digital, and social media.

HUL sees rise in consumer complaints against its advertisements

In FY 2020-21 HUL in its annual report, had disclosed that 28 complaints were filed against its ads with the Advertising Standards Council of India (ASCI). In FY 2021-22, 14 complaints were filed with ASCI.

When founders become content creators

Comedian Rohan Joshi and The Whole Truth founder Shashank Mehta in an ad for the company.

They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.