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Bigg Boss levels up: Soon to launch as an interactive game for fans

Slated for release in 2025, the Bigg Boss game will allow players to create avatars and step into the Bigg Boss house, navigating storylines inspired by the show’s most unforgettable moments.

PUMA India signs PV Sindhu as brand ambassador, targets India’s badminton market

PUMA looks to further strengthen its sports-first presence, elevating badminton’s profile in the country, and inspiring the next generation of athletes.

Bisleri spends ₹100 crore on ads in FY24, reports 83% profit surge

The brand’s revenue from operations contributed Rs. 2,689.6 crore, while other income stood at ₹124.3 crore. Its net profit surged by a remarkable 82.6%, rising from Rs. 173.3 crore in FY23 to Rs. 316.9 crore in FY24.

With an aggressive focus on advertising and strategic partnerships, Bisleri not only strengthened its market presence but also delivered stellar financial results.

Biscuit brands bullish on TV, digital ad insertions decline 16% in FY24

In a highly competitive $4 billion biscuits market, companies are vying for market share

Leading biscuit makers shift advertising strategy as digital spending drops, while TV campaigns hold strong.

Ikea India posts Rs 1,299 crore loss in FY24; Ad spend rises to Rs 196 crore: Report

Ikea India's losses increase by 14% to Rs 1,299 crore in FY24

Ikea India is present in Hyderabad, Navi Mumbai, and Bengaluru. It has also expanded its online presence with its e-commerce operations in Hyderabad, Mumbai, Pune, Bengaluru, and Gujarat

‘IPL of spirituality’: Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

As the world’s largest religious gathering nears, banks and fintech firms pour crores into the Maha Kumbh.

IIT Bombay’s cultural fest marred by condom ad controversy: Report

IIT Bombay fest sponsor's condom ad sparks outrage

IIT Bombay’s Mood Indigo fest hits roadblock over condom ad dispute

AI taking your job?: Marketing, Advertising sector sees 9% surge in hiring intent in HY2 2024

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

SEO Executives, Social Media Analysts, and Market Research Assistants in High Demand: TeamLease Report

FMCG 2024 adex wrap: HUL, Dabur, Marico, Godrej scaled back ad expenses in Q2 FY25

FMCG company's advertising volumes on TV saw a de-growth of 6 percent in the first half of 2024.

The quarter that saw FMCG giants scale back ad spend amid inflation and slowing urban demand.

Quick-commerce 2024 adex wrap: Zepto, Blinkit, Swiggy Instamart spend heavily on advertising

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

Zepto spent Rs 303 crore on advertising in fiscal year 2024. In the previous year, Zepto shelled out Rs 215.82 crore on advertising and promotional activities