Tag: Mamaearth

Breaking: Honasa and HUL settle sunscreen Ad dispute, Lakmé to modify campaign

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Per the agreement reached in court, HUL will alter the advertisement by changing the product’s color to light yellow, ensuring it no longer resembles Honasa Consumer’s Derma Co. sunscreen. Additionally, the phrase “online bestseller” will be replaced with “some sellers.”

Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Senior counsel Amit Sibal, representing Honasa Consumer Limited — the parent company of Mamaearth — urged the court to order the immediate removal of the HUL advertisement across all platforms, including print, out-of-home (OOH), digital, and social media.

Honasa Consumer takes HUL to Delhi HC, seeks removal of Lakmé sunscreen Ad

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

The dispute centers around a battle between HUL’s Lakmé and Honasa’s Mamaearth over sunscreen effectiveness — and allegations of imitation.

CXO Moves: Nykaa ropes in Unilever exec as its private label CEO quits

Keep up with all the key people movements in the brand marketing ecosystem. (Representational image: Thomas Le via Unsplash)

Home Credit, Amazon, Wondrlab, FCB, Ogilvy, Honasa, Wunderman Thompson and more, beef up their executive cadres. Here’s a round-up of the people who are in, out and in-between in the past two weeks.