Category: Social Media

Indie ad agencies in trouble; call for a separate industry body to safeguard their interests

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

Prathap Suthan, CCO at Bang In The Middle, calls for a collective voice to protect smaller agencies from exploitation and ensure fairness in the Indian advertising ecosystem.

From MrBeast to Khaby Lame: how international influencers are taking to India

While MrBeast is in India to launch his chocolate brand, Feastables, Logan Paul (front) and KSI (right behind him) are in the country to promote their hydration drink brand, Prime, (Image sourced from @loganpaul via Instagram)

India’s booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.

World Mental Health Day 2024: Identifying Burnout and Managing Well-being at Workplace

The modern workplace, with its demands, deadlines, and high-stakes decision-making, has evolved into a breeding ground for mental, emotional, and physical stress. (Image source: Unsplash)

As World Mental Health Day urges workplaces to prioritize mental health, workplace burnout becomes an increasing concern; early detection and proactive strategies can help organizations maintain employee well-being and productivity.

10 best quotes by Suresh Narayanan: Insights on leadership and culture

After a distinguished 26-year career with the Nestlé Group, Suresh Narayanan, Chairman and Managing Director of Nestlé India Limited, will retire at the end of business hours on July 31, 2025. (Image source: EY)

Discover the wisdom of Suresh Narayanan, Chairman and Managing Director of Nestlé India, through his impactful quotes that show the essence of effective leadership and organizational culture.

Celebrating World Tourism Day: A Look Back at Global Tourism Ad Campaigns

World Tourism Day 2024 will take place in Tbilisi, Georgia - a country celebrated for its breathtaking landscapes, rich cultural heritage, and warm hospitality. (Image source: UN Tourism)

On World Tourism Day on September 27th, we reflect on the powerful impact of travel and tourism through advertising campaigns that inspire wanderlust and cultural exploration.

Don’t call dark stores ‘dark store’, says BSC founder Shantanu Deshpande. Here’s why.

Shantanu Deshpande is one of the startup founders who actively creates content on social media.

The Founder of Bombay Shaving Company suggests a rebranding that could brighten up the future of quick commerce, urging partners to rethink the ‘dark store’ label in favour of something more inspiring.

Festive AdEx forecast: E-commerce to dominate spending

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.