Category: Social Media

33% finfluencers give stock tips, 2% SEBI-registered, 63% hide sponsorships: Report

The average age of finfluencers is 31 years, with 60% under 29. Instagram is the most popular platform, followed by YouTube. 100% of the influencers are on Instagram followed by 84% on YouTube and 80% on LinkedIn. This also suggests that many influencers are present on more than one platform.(Representative Image: Towfiqu barbhuiya via Unsplash)

While 69% of influencers highlight financial risks, this concern is primarily driven by macro-influencers (20 out of 25), with mega-influencers (13 out of 23) also providing similar warnings.

From endorsements to enforcement: Telangana’s dual strike against betting apps and influencers

The Telangana Gaming (Amendment) Act, 2017, has actively taken measures to prohibit online gaming including games entailing a serious impact on the financial status and well-being of the people with provisions for punishment, including imprisonment and fines. Additionally, the Government of Telangana has signed a MOU with tech firms, such as Google, to enhance digital literacy and protect citizens from online risks.

Legally, an influencer will be liable for any breach or non-compliance of laws. However, the influencer can shield themselves from financial liability through Indemnification and protecting them from legal claims related to misleading content.

French publishers sue Meta over AI copyright use

The dispute had been set to be heard in the English High Court but was resolved ahead of time, with Meta agreeing to comply with O'Carroll's request and stop using her data for advertising targeting.

The National Union of Authors and Composers, alongside concerns regarding unauthorized data usage, has also expressed apprehension about AI’s potential to generate “fake books” that could compete with traditionally published works.

South Korea’s Kia denies endorsing anti-Musk ad campaign as protests against Tesla surge

The controversial ad, which appeared on Kia Norway's social media accounts, showcased the company's new EV3 electric car with a message implying dissatisfaction with Musk's recent political activities.

The automaker clarifies that the controversial advertisement was a local initiative and not approved by Kia Corporation.

Short-video platforms’ adex to surge by 30%; advertisers split over homegrown apps’ effectiveness

India’s short video platforms generated around $100 million in FY24, contributing ~2% to the digital ad spend.

Homegrown short-video platforms are seeing renewed advertiser interest despite ongoing concerns over monetization, content moderation, and algorithmic shortcomings. While YouTube Shorts and Instagram Reels dominate the market, homegrown platforms are banking on hyper-local content to carve out a niche.

Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup

The campaign was a runaway success, cementing Pepsi’s status as a cultural force in India.

In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.