Category: Social Media

Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

While controversies like these may spark discussions, they won’t derail the momentum of influencer marketing, experts feel.

The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.

Who is Apoorva Mukhija a.k.a The Rebel Kid?

Born and raised in Delhi, Apoorva Mukhija later moved to Mumbai to chase bigger dreams after earning a BTech in Computer Engineering from Manipal University in Jaipur. (Image: Forbes India)

Social media influencer Apoorva Mukhija, aka The Rebel Kid, is in the spotlight following her controversial remarks on Samay Raina’s popular YouTube show India’s Got Latent.

Obscenity complaint filed against Samay Raina, BeerBiceps in Bandra Court for India’s Got Latent

The episode, which was filmed on November 14, 2024, at The Habitat, Khar, featured Ranveer Allahbadia, Samay Raina, Ashish Chanchlani, and Apporva Mukhija using offensive language throughout the show. (Image: News18)

Complaint filed by Nikhil Ruparel seeks legal action over offensive content aired on YouTube.

Ranveer Allahbadia flak: 5 times when YouTuber ‘BeerBiceps’ ignited a storm

Slamming Ranveer Allahbadia, the Supreme Court said, "The words you have chosen, parents will feel ashamed. Daughters and sisters will feel ashamed. The entire society will be ashamed. These are the levels of depravity you and your henchmen have gone to." (Image: GQ India)

Ranveer Allahbadia, a.k.a BeerBiceps, finds himself in hot water once again as a controversial question on India’s Got Latent fuels online debates—adding to a list of past missteps from the popular digital personality.

Viral Fame or Brand Risk: Samay Raina, Ranveer Allahbadia IGL video fuels debate on influencer credibility, platform accountability

Chanchlani's case is tagged with Ranveer Allahbadia’s similar plea to streamline proceedings and avoid multiple trials.

As online content veers into controversy, the call for stricter regulations intensifies, as ‘vulgarity’ is masked as creativity and humor. Samay Raina and Ranveer Allahbadia’s India’s Got Latent video sparks debate over the price of online popularity.

Was Ranveer Allahbadia’s controversial comment copied? Here’s more you need to know

The FIRs were filed over Allahbadia's controversial ‘sex with parents’ remark he made on 'India's Got Latent'.

The controversy took a new twist when a viral video surfaced, suggesting that Allahbadia’s controversial remark may not have been original. The video, shared by the user ‘SuperBhakt3’ on X, pointed to an 11-second clip from a previous OG Crew YouTube show aired two weeks prior.