Category: Social Media

Instagram tests ‘Locked Reels’; aims to boost creator engagement through secret codes

This move comes amid growing political and public pressure on social platforms to better protect minors online. As state-level age verification bills face legal hurdles in the US.

In this early test, users are greeted with a prompt to “Enter secret code,” accompanied by a hint like “1st # in the caption.” Once the correct answer is entered, in this case, “threads”, the content unlocks, revealing a teaser for the Design account’s launch on Threads.

WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.

Kunal Kamra calls out T-Series for copyright notice over “gaddar” video

Kamra's legal team highlighted that the Madras High Court had granted him interim protection from coercive actions, but the protection was set to expire on Monday.

Comedian Kunal Kamra faces legal trouble as T-Series issues copyright infringement notice against his parody video, as he continues to stand firm following threats and vandalism.

Dream team behind Dream11’s blockbuster IPL campaign joins Storyboard18’s Global Pioneers Summit

Creative leaders Adarsh Atal and Shriram Iyer joined celebrated filmmaker Nitesh Tiwari to discuss the creativity and power of great ads at Storyboard18's Global Pioneers Summit on March 28 in Mumbai.

Creative leaders Adarsh Atal and Shriram Iyer will be joined by celebrated filmmaker Nitesh Tiwari. They will take the stage at Storyboard18’s Global Pioneers Summit on March 28 to discuss the making of Dream11’s iconic campaign.

Reddit’s urban surge: 37% visitor growth fuels political, news hub status

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

Interestingly, Tumblr experienced a staggering resurgence, jumping from just 1.2 million to 15.7 million users, representing a massive 1161% year-on-year growth, according to a report by Comscore.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

Kunal Kamra refuses to apologize for ‘traitor’ comment on Eknath Shinde, condemns vandalism on venue

The comedian also said he is willing to cooperate with the police but questioned whether the law would be applied equally to those who resort to vandalism in response to a joke.

In his first response to the uproar over his comment about Maharashtra Deputy CM Eknath Shinde, stand-up comedian Kunal Kamra refuses to apologise and condemns the attack on the Habitat Club.