Category: Social Media

South Korea’s Kia denies endorsing anti-Musk ad campaign as protests against Tesla surge

The controversial ad, which appeared on Kia Norway's social media accounts, showcased the company's new EV3 electric car with a message implying dissatisfaction with Musk's recent political activities.

The automaker clarifies that the controversial advertisement was a local initiative and not approved by Kia Corporation.

Short-video platforms’ adex to surge by 30%; advertisers split over homegrown apps’ effectiveness

India’s short video platforms generated around $100 million in FY24, contributing ~2% to the digital ad spend.

Homegrown short-video platforms are seeing renewed advertiser interest despite ongoing concerns over monetization, content moderation, and algorithmic shortcomings. While YouTube Shorts and Instagram Reels dominate the market, homegrown platforms are banking on hyper-local content to carve out a niche.

Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup

The campaign was a runaway success, cementing Pepsi’s status as a cultural force in India.

In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.

The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?

Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?

Storyboard18 DNPA Conclave: Experts weigh in on opportunities and challenges of AI’s expanding role in media

Storyboard18 DNPA Conclave (L to R): Prateek Chowdhury, Ankush Sabharwal, Kawaljit Singh Bedi, Siddharth Srinivasan, Shaurya Rao Nigam, Puneet Jain, Shaurya Sahay

Experts at the Storyboard18 DNPA Conclave said the new AI Large Language Models (LLM) have eliminated biases, empowering small media companies to personalize content and leverage data.

Govt advocates effective monitoring of AI regulation, fair compensation for media houses: Storyboard18 DNPA Conclave

Ministry of Info & Broadcasting and MeitY have pushed for the ethical use of Artificial Intelligence (AI) in media and technology sectors, as concerns about misinformation, deep fakes, and biased algorithms continue to emerge.

At Storyboard18 DNPA Conclave 2025, Information & Broadcasting Ministry and MeitY shared plans to soon launch AI foundational model, urged for effective AI regulatory framework and endorsed fair revenue sharing among publishers and big tech firms like Meta and Google.

EU’s Michael McNamara: Key challenge in AI regulation is balancing innovation with copyright protection

When asked about India's approach to data regulation, McNamara is careful not to impose recommendations but recognizes the growing importance of legal safeguards.

Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament, Michael McNamara said, “AI is being compared to the advent of the Industrial Revolution. It’s influencing now, increasingly, who gets hired, who gets policed, how we interact online.”

Member of the European Parliament Brando Benifei: AI content needs transparency rules

Beyond media, global AI safety remains a critical issue, acknowledged Benifei

Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament Brando Benifei said, “We must establish common rules to address high-risk AI applications, cybersecurity threats, and AI’s use in warfare, which poses extreme dangers.”