FMCG giants defy consumption slowdown, increase ad spend in Q3 FY25; HUL, Dabur buck trend

Prime time (6 PM – 10 PM) dominates FMCG TV advertising, with 53% of ads airing during this period to maximize audience reach. Celebrity-backed campaigns account for 32% of total TV ad duration, leveraging star power for greater impact. Among the most popular ad slots, General Entertainment Channels lead with 41%, followed by Sports at 30% and Movies at 14%, reflecting consumer viewing preferences.

GCPL consolidated ad and publicity spending increased by 6 percent to Rs 364.37 crore in Q3 FY 25 YoY