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Prayagraj Junction becomes key spot for brands and advertisers

Big BFSI brands flock to UP's Prayagraj Railway Junction for ads and promotion, (Photo: Wikipedia)

With the Maha Kumbh drawing millions of pilgrims, the railway station has transformed into a prime advertising hub for brands.

Pushpa 2, Fighter lead co-branded advertising in 2024, contribute 800+ hours of TV Ad Time

Co-branded advertising continued to gain momentum in 2024, with over 60 films collaborating with brands for more than 770 hours of TV ads.

Colgate-Palmolive’s Q3 profit dips marginally, ad expenses reduced by 1.96%

Colgate's ad expenses have been reduced by 17.35 percent

In the nine months (April-December) of FY 25, the net profit after tax of Colgate stood at Rs 1,081.8 crore as compared to Rs 943.8 crore

Former Amazon Ads India director Vijay Iyer joins Flipkart

Vijay Iyer, VP & GM - Flipkart Ads

Vijay Iyer stepped down from Amazon India in December 2024. He was among the three senior executives to exit Amazon India in the second half of 2024

Govt advertises for new Sebi chief, offers Rs 5.62 lakh salary, 5-year tenure

SEBI has seized Rs 54 crore in ill-gotten gains from Asmita Patel.

According to the advertisement, the next Sebi chief tenure will be five years from the date of assumption of charge or till attaining the age of 65 years of the appointee

Godrej Consumer Products’ ad spend rises 5.32% in Q3, despite 14% decline in profit

GCPL's ad spend increases by 5.32% in Q3

In the December quarter of FY25, GCPL registered a profit of Rs 341.54 crore from Rs 472.58 crore in the corresponding quarter last fiscal.

Zee Entertainment’s ad revenue declines 8.4% in Q3, hit by FMCG ad budget constraints

For Zee Music, YouTube video views declined 7.5% QoQ to 43 billion

According to the Q3 result of Zee Entertainment, the company’s ad revenue stood at Rs 940.6 crore in Q3 FY25 compared to Rs 1,027.4 crore in the corresponding quarter of the last fiscal year

MakeMyTrip increases marketing and sales promotion costs by 31.2% in Q3

MakeMyTrip's Q3 revenue jumped by 24.8 percent to $267.4 million

MakeMyTrip’s Q3 profit surged to $27.1 million compared to $24.2 million in the same period last fiscal

United Spirits’ consolidated ad spend jumps 16% in Q3, profit declines 4.2%

United Spirits hikes advertisement spending by 16% in Q3 FY 25

The consolidated net sales of United Spirits stood at Rs 3,433 crore, up 14.4 percent year-on-year, broadly in line with growth in the standalone business

HUL cuts ad expenses by 8% in Q3 FY25, profit surges to Rs 3,001 crore

HUL's revenue from the operation has jumped to Rs 15,195 crore in Q3 FY25

The Home Care business, which includes brands like Surf Excel and Vim, saw a 4.6 percent increase in revenue from operation to Rs 5,742 crore in Q3 FY25