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Netflix’s ad plan pays off: 55% of Q4 sign-ups opt for ad-supported option

The company’s ambitious $18 billion budget reflects its commitment to long-term growth.

Netflix’s revenue grew 16 percent to $10.2 billion in 2024 on the back of ad revenue growth and subscriber additions

Global ad spend crosses $1 trillion for the first time; future trends in media revealed by WARC

WARC’s latest forecasts show that global advertising spend surpassed $1 trillion for the first time in 2024

Commerce media is becoming a cornerstone of the digital advertising ecosystem, with global retail media spending reaching $154.8 billion in 2024

Shemaroo suffers loss of Rs 36.5 crore amid ad crunch

Shemaroo’s debt stood at Rs 331 crore as of December 2024, down Rs 7 crore from Rs 338 crore in September.

Court halts unauthorised use of cricketer Shikhar Dhawan’s images in promotion

The case revolves around a petition filed by Dhawan, who argued that his agreement with DB Dixon Battery had expired in November 2024

The legal dispute stems from a petition filed by Dhawan, who claimed that his agreement with DB Dixon Battery had officially ended in November 2024.

Bigg Boss levels up: Soon to launch as an interactive game for fans

Slated for release in 2025, the Bigg Boss game will allow players to create avatars and step into the Bigg Boss house, navigating storylines inspired by the show’s most unforgettable moments.

PUMA India signs PV Sindhu as brand ambassador, targets India’s badminton market

PUMA looks to further strengthen its sports-first presence, elevating badminton’s profile in the country, and inspiring the next generation of athletes.

Bisleri spends ₹100 crore on ads in FY24, reports 83% profit surge

The brand’s revenue from operations contributed Rs. 2,689.6 crore, while other income stood at ₹124.3 crore. Its net profit surged by a remarkable 82.6%, rising from Rs. 173.3 crore in FY23 to Rs. 316.9 crore in FY24.

With an aggressive focus on advertising and strategic partnerships, Bisleri not only strengthened its market presence but also delivered stellar financial results.

Biscuit brands bullish on TV, digital ad insertions decline 16% in FY24

In a highly competitive $4 billion biscuits market, companies are vying for market share

Leading biscuit makers shift advertising strategy as digital spending drops, while TV campaigns hold strong.

Ikea India posts Rs 1,299 crore loss in FY24; Ad spend rises to Rs 196 crore: Report

Ikea India's losses increase by 14% to Rs 1,299 crore in FY24

Ikea India is present in Hyderabad, Navi Mumbai, and Bengaluru. It has also expanded its online presence with its e-commerce operations in Hyderabad, Mumbai, Pune, Bengaluru, and Gujarat

‘IPL of spirituality’: Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

As the world’s largest religious gathering nears, banks and fintech firms pour crores into the Maha Kumbh.