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Patanjali scales up ad spend to Rs 130 crore in Q2 FY25, net profit rises to 21.38% YoY

Patanjali Foods, which roped in several celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, has spent more than Rs 185 crore so far in FY25

Colgate’s ad spending up by 17.8% in Q2 FY25, net profit jumps to Rs 395 crore

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Colgate reported 10% year-on-year topline growth for the quarter ended September 30, 2024, with domestic revenues growing by 10.5%

Twitter India net profit declines by 90% due to sharp drop in ad revenue: Report

Twitter Communications India also registered a sharp decline in net profit.

Twitter Communications has also cut employee benefit expenses by 95 percent to Rs 6 crore from Rs 130 crore after it fired nearly the entire workforce in India, which previously comprised 200 employees

HUL cuts advertising spend, reports slight profit dip in Q2 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL posted a marginal decline (at 4 percent) in profit to Rs 2,612 crore in Q2 FY25 from Rs 2,717 crore on a standalone basis

Zomato’s profit declines 30% QoQ to Rs 176 crore; Ad expenses surge to Rs 343 crore

Zomato's Q2 FY25 profit jumped by 369 percent YoY

Zomato spent Rs 343 crore between July and September 2024 as compared to Rs 303 crore in the corresponding quarter last year.

Homebuyers’ association calls for real estate guidelines under Consumer Protection Act: Report

NCR remained a significant player in Pan India’s housing sales, capturing 15 percent of total sales in Q3 2024 ( Image: Unsplash)

The association highlighted the issue of misleading advertisements, wherein developers exaggerate the features of properties.

Elon Musk drops Unilever from X’s antitrust lawsuit, reaches agreement on brand safety

In April, Unilever announced scaling back environmental and social pledges.

A lawsuit accused the World Federation of Advertisers and group members Unilever, CVS Health, and Dansih renewable energy firm Orsted of conspiring to withhold ‘billions of dollars in advertising revenue’ from X

Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor India profit witnessed 16.5 percent decline of Rs 1,337 crore compared to Rs 1,602 crore year-on-year basis.

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)

W+K shuts Mumbai office; scales back operations, staff

Wieden+Kennedy has announced that it will shut its Mumbai office by the end of the year

The announcement comes after the agency’s chief creative officer (CCO) Santosh Padhi (Paddy) and president Ayesha Ghosh announced their departure

Swiggy’s ad spend drops 26% to Rs 1850 crore in FY2024; to ‘cost-effectively’ invest in marketing

Swiggy has scaled up its advertising and promotion expenses by 13.2 percent to Rs 605.3 crore

Swiggy has proposed to spend up to Rs 1000 crore, over four calendar years on brand marketing services across various channels, including traditional media