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IIT Bombay’s cultural fest marred by condom ad controversy: Report

IIT Bombay fest sponsor's condom ad sparks outrage

IIT Bombay’s Mood Indigo fest hits roadblock over condom ad dispute

AI taking your job?: Marketing, Advertising sector sees 9% surge in hiring intent in HY2 2024

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

SEO Executives, Social Media Analysts, and Market Research Assistants in High Demand: TeamLease Report

FMCG 2024 adex wrap: HUL, Dabur, Marico, Godrej scaled back ad expenses in Q2 FY25

FMCG company's advertising volumes on TV saw a de-growth of 6 percent in the first half of 2024.

The quarter that saw FMCG giants scale back ad spend amid inflation and slowing urban demand.

Quick-commerce 2024 adex wrap: Zepto, Blinkit, Swiggy Instamart spend heavily on advertising

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

Zepto spent Rs 303 crore on advertising in fiscal year 2024. In the previous year, Zepto shelled out Rs 215.82 crore on advertising and promotional activities

Dabur takes Patanjali Ayurved to court over ‘disparaging’ Chyawanprash ad

Patanjali's Chyawanprash ad under scrutiny as Dabur seeks immediate relief

Initially, the court asked the company to refer the case to mediation but later it decided to hear the matter after Dabur pressed for immediate relief

CCPA’s crackdown on misleading ads: Shubhra Ranjan IAS Study fined Rs 2 lakh

The CCPA determined that by not disclosing the specific courses attended by each candidate, Vision IAS created a false narrative that all the top performers had succeeded through the same, expensive course.

The Shubhra Ranjan IAS Study’s ad claimed that 13 students achieved ranks in the top 100, 28 in the top 200, and 39 in the top 300 in the UPSC CSE 2023 exam.

Bombay Shaving Company’s marketing expenses rise 12% to Rs 40.2 crore in FY24: Report

Bombay Shaving Company total expenses increased to Rs 295.57 crore in FY 24 compared to Rs 262 crore in FY 23

The D2C brand has narrowed its net loss by nearly 23 percent to Rs 62 crore in FY 24 from Rs 80 crore in the previous year

CCPA issues 325 notices for violation of consumer rights, misleading ads; imposes penalties of Rs 1.19 crore

The CCPA has imposed fines amounting to Rs 77.6 lakh on 24 coaching institutes, directing them to cease false advertisements.

The CCPA plays a crucial role in preventing consumer harm caused by unfair trade practices and misleading advertisements. Since its formation, the CCPA has issued 325 notices for violations, levying penalties totaling Rs. 1.19 crore.

Shreyas Media wins advertising rights for Maha Kumbh mela 2025: Report

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

According to the official website of Maha Kumbh 2025, Prayagraj Mela Authority has selected a group of vendors to manage the advertisement rights, which includes Crayon Advertising Ltd and Vritti Solution

Edtech platform upGrad cuts advertisement expenses by 12.14% in FY24

upGrad bagged $60 million from Temasek at a valuation of $2.25 million in October this year. The edtech company has raised more than $320 million to date

upGrad has reduced its losses by 50.6 percent to Rs 560 crore in FY 24 compared to Rs 1,142 crore in FY 23