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IPO-bound MobiKwik plans to boost brand visibility and optimize marketing strategies

MobiKwik said that for every Rs 1 spent on marketing, MobiKwik realized a revenue of Rs 6.64 as of FY 23

The company’s business promotion increased by 30.22 percent in FY 22 on account of an increase in advertising and a rise in user incentives

BookMyShow’s ad revenue jumps to Rs 140.57 crore in FY24: Report

BookMyShow earned Rs 801.57 crore from online ticketing and Rs 140.57 crore from live events in FY 24

BookMyShow paid a revenue share worth Rs 323.03 crore in FY 24. It spent Rs 233.49 crore on production and Rs 211.32 crore on the artists in the same period

Indian Craft Brewery taps Ogilvy’s 82.5 Communications for launch campaign

Representative image (Unsplash)

82.5 Communications will handle the creative duties for the launch of the Bangalore-based microbrewery across digital, radio, and Out-Of-Home (OOH)

Yum! Restaurants India reduces ad spend, posts profit in FY24 after stake sale in Devyani International

Yum! Restaurants (India) is owned by Singapore-based Yum Asia Franchisee Pte Ltd

Yum! Restaurant’s advertising and promotional expenses stood at Rs 220.69 crore, down 3.8 percent in FY 24.

Siti Networks’ ad income drops 20.3 percent to Rs 115.8 crore

Siti Networks Ltd narrowed its consolidated loss to Rs 204.5 crore in FY24 from Rs 314.5 crore in FY 23

Siti’s advertising income also witnessed a drop of 20.3 percent to Rs 115.8 crore in FY 2024 compared to Rs 145.3 crore in FY 2023

Colgate boosts ad spend by 14% to Rs 442 crore in H1 FY25

Colgate reported a 16.17 percent rise in its net profit at Rs 395.05 crore in the quarter ended September 2024.. (Image: anne-nygard via Unsplash)

The oral healthcare firm spent Rs 442 crore between April and September 2024 compared to Rs 387 crore in the same period last year.

Storyboard18 Impact: ASCI to report B4U Music’s betting ad to MIB

Storyboard18 reached out to Santosh Garg, Director of B4U Network Limited, for a comment, but he declined to respond.

Additionally, B4U Television Network India Limited has blacklisted the marketing agency that paid for the advertisement’s telecast.

Emami’s ad spend drops 35.45% in Q2, net profit rises 30.8%

Emami's EBITDA jumped by 8 percent to Rs 339 crore in Q3

The maker of Zandu, Navratna, and other personal care brands booked a profit of Rs 214.10 crore in Q2 FY 25 compared to Rs 163.58 crore in the corresponding quarter of last fiscal year.