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SC drops contempt of court charges against Patanjali, Baba Ramdev, Balkrishna

The IMA had filed a case against Patanjali against the smear ad campaign on the COVID-19 vaccination drive and modern medicine.

In February, the SC imposed a ban on Patanjali Ayurved’s misleading ads and issued contempt of court notices to Ramdev and Balkrishna.

Bharti Airtel’s ad spendings decline by 14.2% in FY24; plans to increase women workforce by 20%

The platform, available in India on Airtel Xstream devices powered by Android TV OS, redefines how televisions engages users, providing live and real-time content even when the TV is not in active use.

Bharti Airtel’s spending on business promotion stood at Rs 1,068 million as of March 2024 as compared to Rs 1,166 million in FY23

Exclusive: MIB to evaluate which products in health sector will require SDCs

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium.

Stopped sale of 14 products after suspension of license: Patanjali Ayurved tells Supreme Court

Patanjali's Chyawanprash ad under scrutiny as Dabur seeks immediate relief

The Uttarakhand government on April 30 suspended manufacturing licenses of 14 products made by Patanjali Ayurveda and Divya Pharmacy

FSSAI suspends license of a KFC outlet in Tamil Nadu for using synthetic magnesium silicate

As of now, KFC has begun a pilot programme in Gurugram on ONDC. The nationwide roll out is expected soon.

FSSAI said that synthetic magnesium silicate can be used as a food additive but restricted to certain foods like salt and in manufacturing plants

Firm offers AI-powered assistance to advertisers dealing with SC’s directive on self-declaration certificate

CEOs in the technology sector expect significantly more disruption compared to their counterparts in the telecom and media sectors. (Photo: Unsplash)

Gurugram-based mFilterIt has come out with an AI-powered solution, to empower companies to protect their brands, maximize campaign effectiveness, and achieve their marketing goals

Facebook scam ads: Australian billionaire wins right to sue Meta

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

Australian billionaire Andrew Forrest can prove that his name and personality were misappropriated by Meta and not just by fraudsters behind the bogus ads

Dabur India boosts ad spend, closing FY 2024 with Rs 849.6 crore investment

Dabur India's net profit also witnessed a decline of 17 percent to Rs 425 crore YoY

Dabur’s FY 2023-24 reported strong financials with net profit surging to Rs 1,843 crore, up by 7.9 percent against previous year.

Patanjali Ayurved apologises to Supreme Court for ad mishap

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

In the affidavit they said they will ensure that such advertisements are not issued in the future.

Inside Banter: Let go of the cookie-cutter approach to stand out in IPL

Vodafone broke the IPL clutter with the loveable ZooZoos (left) and the Starbucks campaign (right) narrated a tale with a twist in the end and immediately garnered attention. (Representative image: left image by @transitbrand via Twitter and right image by @bilericoproject via Twitter)

IPL poses some unique challenges for marketers who have to ensure that their brands consistently stand out in this hyper-competitive space.